Millennial Of The Year tic

Youthfulness and Hero MotoCorp

• There's a whiff of youthfulness at Hero MotoCorp these days.• Alia Bhatt has come on board as new brand ambassador. She has

always been perceived as a young achiever with youthful energy, dynamism and versatility.• Youth the key brand values of Hero.• Hero has always been known for its high-decibel advertising

campaigns featuring Bollywood superstars.

Format

• Student Awards is to identify the best talents in collage across the Nation• Under the categories Sports, Extra Circular, Academic Excellence and in

the field of Innovation • Scholarships, contests, giveaways and other financial assistance to help

students.• Grand Prize could be awarded to an all-rounded student • Youth participation in decision-making is the latest trend.• College marketing, targeting college-age consumers, typically ages 18 to

24.

Sports Award

Youth and sports connect

• Indian population majorly comprises of youths.• Every third person in an Indian city today is a youth.• Sport is an attractive activity for young people, and is often used as a draw

card to attract.• Today’s youngsters are willing to dream beyond cricket and want to be

involved with sports other than cricket because their passion is immense.• Sports in India is developing and this is because there is at least one sports

icon who is giving his/her best to the game. • There is Saina Nehwal in badminton, Rohan Bopanna in tennis, Mary Kom in

boxing.• Icons have a huge impact on youngsters who choose these sports.

Hero and sports

• Hero had has high-decibel advertising campaigns featuring sportspersons. • Virender Sehwag, Gautam Gambhir, Ishant Sharma, Suresh Raina and Rajyavardhan

Rathore were earlier associates.• Hero moved away from cricket, and enhanced its association with other sports. • While Hero is already a key partner of FIH - global hockey's apex body, a keen promoter

of golf as the title sponsor - the men's and women's Indian Open• Now looking at leveraging the popularity of football across the world. • Title sponsor of the football league, Indian Super League, • International Hockey Federation to sponsor all events played in India.• Associated with prestigious golf events in the country like the India Open.

The glamour quotient

• Sports sponsorship has always had glamorous appeal • It is exciting to be linked to competitiveness, action and

success• But of course for all the high octane thrill and drama often

associated with high risk of supporting single entity.• On the sports field or off, it is often the brand that suffers as much as player(s).

If one player or one sports.• As Hero expands its global footprint in North, South and Central America and

Africa• It can reach out to its TG (target group) by extending its association with sports

and entertainment to a global scale

Time to own sports

• Hero have been associated with cricket for over two decade.• Now the aim is to Recognize athletes and sports persons for outstanding

performances in the various fields of sports• The benefits of sport reach beyond the impact of any other category and should not

be under-estimated.• Hero could advocate for positive and safe sports promotion for future. • It can no longer be said that India concentrates and produces only high quality

cricketers only.• Aravindh Chithambaram, S.P. Sethuraman in chess, Sriram Balaji N., Jeevan

Nedunchezhiyan in tennis, Derryl Munro in football, Venkatesh Shreyas, Rahil Noorani in motorsports• The kids are always inspired by the sports personalities who are prominent • Time to make other sports also prominent