priyanka yadav final

8/20/2019 Priyanka Yadav Final

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CONTENT

1. INTRODUCTION OF TILE INDUSTRY

2. COMPANY PROFILE

2.1 Kajariya ceramics l!

2.2 "is#ry #$ c#m%a&y

2.' Miles#&es #$ Kajariya

2.( A)ar!s

2.* Pr#!+ci#&

2., Pr#!+c Ra&-e

'. COMPETITORS OF KAARIYA

'.1 #/&s#&

'.2 0ell

'.' S#ma&y

(. INTRODUCTION TO T"E PROECT TOPIC

P#e&ial A&alysis #$ Mare S/are a&! Leel #$ Sais$aci#& #$ Dealers3S+45

Dealer #$ Kajaria

*. SPECIFYIN6 T"E RESEARC" O0ECTI7E

,. SCOPE OF T"E STUDY

,.1 U&ierse

,.2 Sam%li&- ec/&i8+e

,.' Researc/ !esi-&

,.( Daa c#lleci#&

9. RESEARC" MET"ODOLO6Y:5

;. LIMITATION OF T"E STUDY



<. DATA ANALYSIS AND INTERPRETATION

1=. S>OT ANALYSIS OF KAARIYA CERAMICS

11. SU66ESTIONS

12. CONCLUSION

1'. 0I0LIO6RAP"Y

2



1.1 "ISTORY OF CERAMIC TILES:5

R+m#rs /ae i /a /e $irs clay iles )ere %r#!+ce! see& # ei-/ /#+sa&! years a-#

i& /e area &#) &#)& as /e "#ly La&!. Ma&y s#+rces i&!e%e&!e&ly eri$y /a /e

ac+al &#)& /is#ry #$ Tiles? @a&! /e &#)& +sa-e #$ )all a&! $l##r ile c#eri&-s ca&

4e race! 4ac as $ar as /e $#+r/ mille&&i+m 0C @(=== 0C # E-y%.

I& /#se !ays? i& E-y%? iles )ere +se! # !ec#rae ari#+s /#+ses. Clay 4rics )ere

!rie! 4e&ea/ /e s+& #r 4ae!? a&! /e $irs -laBes )ere 4l+e i& c#l#r a&! )ere ma!e

$r#m c#%%er? ery e8+isie

D+ri&- /a %eri#! ceramics )ere als# &#)& # 4e $#+&! i& Mes#%#amia. T/ese

ceramics 4#re !ec#rai#&s? )/ic/ )ere )/ie a&! 4l+e sri%e! a&! laer %#ssesse! m#re

arie! %aer&s a&! c#l#rs. Laer #&? i& C/i&a ##? /e -rea ce&er #$ ceramic ar? a $i&e?

)/ie s#&e)are )i/ /e earlies C/i&ese -laBe )as %r#!+ce! !+ri&- /e S/a&-5Yi&

!y&asy @1*2'51=2; 0C.

T/e +sa-e a&! /e ar #$ mai&- a&! !ec#rai&- ceramic iles /a! s%rea! a&! 4y <==

A.D.? !ec#raie iles /a! 4ec#me )i!ely +se! i& Persia? Syria? T+rey a&! acr#ss N#r/

A$rica. As ra&s%#r a&! c#mm+&icai#& !eel#%e!? ile +sa-e a&! is %e&erai#& i&

#/er erri#ries i&crease!. >ars a&! erri#ry ae5#ers ca+se! /is ar # s%rea! ee&

$aser.

T/e R#ma&s i&r#!+ce! ile mai&- i& >eser& E+r#%e as /ey #cc+%ie! erri#ries. T/e

L#) C#+&ries #$ N#r/er& E+r#%e s#me/#) ac8+ire! /e ec/&#l#-y $r#m Persia?

)/ile /e M##rs 4r#+-/ A$rica& iles )i/ /em )/e& /ey i&a!e! I4eria @S%ai&. I

)as a4#ar! /e s/i%s #$ S%a&is/ c#&8+isa!#rs /a !ec#raie clay iles $#+&! /eir )ay

# /e Ne) >#rl!? )/ere /ey )ere +se! %rimarily # !ec#rae /e C/+rc/es #$ &e)ly

4+il missi#&s.

0y /e e&! #$ /e 12/ ce&+ry? +se a&! ma&+$ac+re #$ Ceramic Tiles /a! s%rea! acr#ss

Ialy a&! S%ai& a&! i&# /e res #$ E+r#%e. Till /a ime /ey )ere mai&ly +se! #

!ec#rae /e $l##rs #$ Ca/e!rals a&! C/+rc/es. T/e sill /a! ee&+ally a&is/e! $r#m

E+r#%e i& /e 1,/ ce&+ry $#ll#)i&- /e re$#rmai#&. 0+ /e !ec#raie )all ile ar

'



/a! s+rie! i& T+rey a&! /e Mi!!le Eas a&! /e Del$ iles ar s+rie! i& "#lla&!.

A $#rm #$ ile mai&- /a! als# e#le! am#&- /e &aies #$ N#r/ a&! S#+/ America

a s#me %#i&. T/e $irs !ec#raie iles # a%%ear i& C#l#&ial N#r/ America )ere

im%#re! $r#m N#r/er& E+r#%e? mai&ly E&-la&! /e 0ris /ai&- /ijace! /e

ec/&#l#-y $r#m /e D+c/. T/e iles )ere ## e%e&sie $#r +iliaria& %+r%#ses i& /e

C#l#&ies a&! )ere $#+&! alm#s ecl+siely i& /e /#mes #$ /e )eal/y.

T/r#+-/ /e ce&+ries? ile !ec#rai#& )as im%r#e! +%#&? as )ere me/#!s #$ ile

ma&+$ac+re. F#r eam%le? !+ri&- /e Islamic %eri#!? all me/#!s #$ ile !ec#rai#&

)ere 4r#+-/ # %er$eci#& i& Persia. T/r#+-/#+ /e &#)& )#rl!? i& ari#+s c#+&ries

a&! ciies? Ceramic ile %r#!+ci#& a&! !ec#rai#& reac/e! -rea /ei-/s. T/e ile

m#saics #$ S%ai& a&! P#r+-al? /e $l##r iles #$ Re&aissa&ce Ialy? /e $aie&ces #$

A&)er%? /e !eel#%me& #$ ile ic#&#-ra%/y i& /e Ne/erla&!s? a&! /e Ceramic iles

#$ 6erma&y are all %r#mi&e& la&!mars i& /e /is#ry #$ Ceramic ile.

I& /e early !ays? /e iles )ere /a&!5ma!e? eac/ ile )as /a&!5$#rme! a&! /a&!5

%ai&e!? /+s eac/ )as a )#r #$ ar i& is #)& ri-/. Ceramic ile )as +se! alm#s

eery)/ere #& )alls? $l##rs? ceili&-s? $ire%laces? i& m+rals? a&! as a& eeri#r cla!!i&-

#& 4+il!i&-s.

T#!ay Ceramic ile /r#+-/#+ /e )#rl! is &# /a&!5ma!e #r /a&!5%ai&e! $#r /e m#s

%ar. A+#mae! ma&+$ac+ri&- ec/&i8+es are +se! a&! /e /+ma& /a&! !#es &# e&er

i&# /e %ic+re +&il i is ime # i&sall /e ile. T/ey are +se! i& a& alm#s i&$i&ie

&+m4er #$ )ays a&! y#+ !#& /ae # c#&si!er y#+rsel$ )eal/y # #)& /em. I&

c#mmercial 4+il!i&-s? )/ere 4#/ 4ea+y a&! !+ra4iliy are c#&si!erai#&s? ceramic iles

)ill 4e $#+&!? %aric+larly i& l#44y areas a&! resr##ms.

I& $ac m#s m#!er& /#+ses /r#+-/#+ +se Ceramic iles $#r /eir 4a/r##ms a&!

ic/e&s a&! i& eery ial area #$ /e %remise. Ceramic iles are als# /e c/#ice #$

i&!+sry? )/ere )alls a&! $l##rs m+s resis c/emicals. A&! /e S%ace S/+le &eer

leaes Ear/ )i/#+ is %r#ecie jace #$ /i-/5ec/? /ea resisa& iles.

@N#e: T/e a4#e /is#ry /as 4ee& c#m%ile! a$er ai&- arie! s#+rces #$ i&$#rmai#&

i&# c#&si!erai#&

(



INDUSTRY HIGHLIGHTS:

Ceramic Tiles #!ay /ae 4ec#me a& i&e-ral %ar #$ /#me im%r#eme&. I ca&

mae a /+-e !i$$ere&ce # /e )ay y#+r i&eri#rs a&! #+!##rs l## a&! e%ress.

T/e I&!ia& ile i&!+sry? !es%ie a& #erall sl#)!#)& #$ /e ec#&#my? c#&i&+es #

-r#) a a /eal/y 1* %er a&&+m.

I&esme&s i& /e las * years /ae a--re-ae! #er Rs. 2=== cr#res a&!

%r#!+ci#& !+ri&- 2==,5=9 s##! a a%%r#. '(= milli#& s8 ms.

T/e I&!ia& ile i&!+sry is !ii!e! i&# #r-a&iBe! a&! +&#r-a&iBe! sec#r.

T/e #r-a&iBe! sec#r c#m%rises #$ a%%r#imaely 1, %layers. T/e c+rre& siBe #$

/e +&#r-a&iBe! sec#r is a4#+ Rs '=== cr#res

T/e +&#r-a&iBe! sec#r acc#+&s $#r ** #$ /e #al i&!+sry 4eari&- esim#&y #$

/e aracie re+r&s $r#m /is sec#r. T/e siBe #$ /e +&#r-a&iBe! sec#r is

a%%r#imaely Rs '*== cr#res

Ree&+e ear&i&- i&!+sry 5 ecise m#%s +% #er Rs. '*= cr#res a&&+ally $r#m /e

#r-a&iBe! sec#r isel$.

I&!ia& ra&s i& /e #% * lis #$ c#+&ries i& erms #$ ile %r#!+ci#& i& /e )#rl!.

BACKGROUND:-

A%ar $r#m /eir !ec#raie l##s? Ceramic Tiles are %rimarily /y-ie&e %r#!+cs a&! /a

*



is /#) #+r 4r#a! s%ecr+m #$ c#&s+mers ie) /e %r#!+c. T/is is $airly ei!e& $r#m is

arie! +sa-e $r#m 4a/r##ms a&! ic/e&s i& aera-e I&!ia& /#+se/#l!s # me!ical

ce&ers? la4s? mil 4##/s? sc/##ls? %+4lic c#&e&ie&ces? s/#%%i&- malls a&! &+mer#+s

#/er ce&ers )/ic/ !# #+r !ay # !ay li$e. A ceramic ile is 4asically a G+iliy %r#!+cG

a&! /a remai&s #+r %r#m#i#&al sl#-a&. P#%+lar /#+si&- %r#jecs are i&creasi&-ly

s)ic/i&- #er # Ceramic Tiles m#i&- a)ay $r#m /e ra!ii#&al +se m#saic a&! ee&

-ra&ie #r mar4le? #)i&- # seeral $ac#rs iB. ease i& layi&- a4iliy? ersailiy? l#)

%rice a&! /y-ie&e.

Neer/eless? /is !ec#raie as%ec #$ a Ceramic Tiles /as $#reer 4ee& i& /e $#re$r#&.

"eay c/+r&i&- #+ #$ 4#l!er a&! c#l#r$+l !esi-&s 4y /e i&!+sry are esame& # /e

$ac /a m#s /#+se/#l!s re-ar! a ceramic ile as a& Ga!#r&me&G $#r a& #/er)ise G!ra4

l##G #$ /eir a-e5#l! $l##ri&-s #r a& +&$+r&is/e! )all.

OVERALL PICTURE OF THE INDUSTRY:

Ceramic iles as a %r#!+c se-me& /as -r#)& # a siBea4le c/+& #!ay a '(= Milli#&s

S8+are meers %r#!+ci#& %er a&&+m. "#)eer? /e %#e&ial seems # 4e -rea?

%aric+larly as /e /#+si&- sec#r? reail? IT H 0PO sec#rs /ae 4ee& )i&essi&- a&

+&%rece!e&e! 4##m i& rece& imes. T/e ceramic iles sec#r /as 4ee& cl#ci&- a r#4+s

-r#)/ #$ 1251* c#&sise&ly #er /e las $e) years. T#!ay? I&!ia $i-+res i& /e #% *

c#+&ries i& /e )#rl! ma&+$ac+ri&- ceramic iles.

T/e ey !riers $#r /e ceramic iles i& I&!ia are /e 4##m i& /#+si&- sec#r c#+%le! 4y

-#er&me& %#licies $+elli&- sr#&- -r#)/ i& /#+si&- sec#r. T/e reail 4##m i& /e

I&!ia& ec#&#my /as als# i&$l+e&ce! /e !ema&! $#r /i-/er e&! %r#!+cs. Oerall /e

4+llis/ -r#)/ esimaes i& /e I&!ia& ec#&#my /as si-&i$ica&ly i&$l+e&ce! /e -r#)/

#$ /e I&!ia& Ceramic ile i&!+sry.

T/e mai& %r#!+c se-me&s are /e >all ile? Fl##r ile? 7iri$ie! ile a&! P#rcelai& ile

se-me&s. T/e mare s/ares are '*? *' a&! 12 res%eciely $#r >all? Fl##r H

7iri$ie!3P#rcelai& iles. T/e iles are aaila4le i& a )i!e ariey #$ !esi-&s? e+res a&!

s+r$ace e$$ecs. T/ey caer # ases as arie! $r#m r+sics # c#&em%#rary mar4le

,



!esi-&s i& s+%er -l#ssy mirr#r $i&is/es.

0#/? ra!ii#&al me/#!s #$ ma&+$ac+ri&- @+&&el a&! /e laes si&-le $as $iri&-

me/#!s are !e%l#ye! i& ma&+$ac+ri&-. S#me #$ /e laes re&!s i& ma&+$ac+ri&-

me/#!s ca& 4e see& i& I&!ia.

T/e i&esme&s i& /e las $ie years are a%%r#. Rs 2=== cr#res. T/e i&!+sry als#

e&j#ys /e +&i8+e !isi&ci#& #$ 4ei&- /i-/ly i&!i-e&#+s )i/ a& a4+&!a&ce #$ ra)

maerials? ec/&ical sills? i&$rasr+c+ral $aciliies !es%ie 4ei&- $airly ca%ial i&e&sie.

A #al #$ #er *?*=?=== %e#%le are em%l#ye! i& /e sec#r. O+ #$ /is? *=?=== %e#%le

are !irecly em%l#ye! a&! *?==?=== are i&!irecly ass#ciae!. T/e %#e&ial is /+-e

c#&si!eri&- /e %er ca%ia c#&s+m%i#& #$ ceramic iles i& I&!ia. C+rre&ly i is a =.'=

s8+are meers %er %ers#& i& c#m%aris#& # #er 2 s8+are meers %er %ers#& $#r lie

c#+&ries lie C/i&a? 0raBil a&! Malaysia.

Where we sta! a! what we "#st !$%

As a $#rei-& ec/a&-e ear&er #r a -l#4al %layer? I&!ia& Tile i&!+sry /as ca%+re! /eae&i#& #$ /e )#rl! i& /e ceramic iles se-me&. I&!ia is %r#jece! # $i-+re i& /e #%

' c#+&ries ma&+$ac+ri&- ceramic iles 4y 2=1=. T/is /#)eer is s+4jec # %#licies

$a#ra4le $#r /e ile i&!+sry # c#m%lee )i/ i&er&ai#&al %layers #& a& ee& -r#+&!.

T# c#m%ee i&er&ai#&ally? #+r %la&s m+s 4e -eare! +% # lar-e +&is c+rre&ly

#%erai&- i& C/i&a a&! T+rey are !rie& 4y ec#&#mies #$ scale. T/ese )ill als# /el% +s

i& l#)eri&- #+r c#s #$ %r#!+ci#& si-&i$ica&ly. Als#? i&$rasr+c+ral s+%%#r is a ey

$ac#r /a !eermi&es /e s%ee! #$ -r#)/. 0eer i&$rasr+c+re )ill 4ri&- i& 4eer

-r#)/ i& erms #$ c#&sise&cy a&! s+se&a&ce. Frei-/? s+%%ly #$ %#)er a&! -as

remai&s /e ey c#s5relae! iss+es im%aci&- /e i&!+sry. Aaila4iliy? c#&sise&

s+%%ly a&! reas#&a4le raes are eremely im%#ra& $#r /e -r#)/ #$ /e ceramic ile

i&!+sry.

Als#? /e %reaili&- a&#malies %erai&i&- # 0asic C+s#ms D+y #& im%#r #$ ceramic

iles $r#m C/i&a a&! ra) maerials im%#re! $r#m a4r#a! &ee! # 4e c#rrece! # %ree&

9



!+m%i&- #$ iles $r#m C/i&a. R+ral /r+s s/#+l! 4e e&/a&ce! 4y $a#ra4le ecise !+y

a&! MRP sr+c+re

CURRENT STATUS OF THE INDUSTRY:-

T/e ceramic iles i&!+sry i& I&!ia /as $#ll#)e! similar re&!s i&er&ai#&ally )/ic/

/ae 4ee& c/araceriBe! 4y ecess ca%aciies a&! $alli&- mar-i&s. C#+&ries lie

Malaysia? T/aila&!? I&!#&esia? Sri La&a a&! 7ie&am are sei&- +% /eir #)& %la&s.

C/i&a /as emer-e! as a maj#r c#m%ei#r. Pr#!+cers $r#m S%ai& a&! Ialy /ae /e

a!a&a-e #$ l#)er ra&s%#rai#& c#ss )/ile e%#ri&- # USA a&! 6erma&y. I& I&!ia?

/e %er ca%ia c#&s+m%i#& is as l#) as =.'= s8+are meers %er %ers#& c#m%are! #

C/i&a @2 s8+are meers %er %ers#&? E+r#%e @* # , s8+are meers %er %ers#& #r 0raBil

@2.* s8+are meers %er %ers#&. Risi&- !is%#sa4le i&c#mes #$ /e -r#)i&- mi!!le class

a&! (= milli#& +&is #$ /#+si&- s/#ra-e /#l! #+ a -rea %#e&ial.

A maj#r c/a&-e /a ## #er /e ceramic iles i&!+sry? )as /e i&r#!+ci#& #$

iri$ie! a&! %#rcelai& iles. T/ese &e) e&ra& %r#!+c y%es are sai! # 4e /e iles #$

/e $++re. I&er&ai#&ally /ese iles are alrea!y /e maj#r sellers. T/ese cae-#ry #$

%r#!+cs acc#+& $#r 1' #$ all #r-a&iBe! sales i& /is i&!+sry.

T/ese &e) %r#!+cs a&! /e c#&e&i#&al )all H $l##r iles /ae #-e/er ma!e /e

#r-a&iBe! i&!+sry -r#) # a $#rmi!a4le Rs. '=== cr#res i&!+sry. T/is c#+%le! )i/ a

s%ae #$ e%a&si#&s 4y ma&y %layers mae /e i&!+sry l## ery %r#misi&- i& /e

$++re.

T/e I&!ia& I&!+sry /as !eel#%e! a& e%#r mare al/#+-/ a /e l#)er e&!. I&

#l+me i c#&si+es less /a& /al$ a %erce& #$ /e -l#4al mare. @Prese&ly I&!ia !#es

&# $i-+re i& /e lis #$ maj#r e%#ri&- c#+&ries. 0+ /is realiy c#+l! c/a&-e as

I&!ia& e%#rs are risi&- a /e rae #$ 1* %er a&&+m. T/e #%5e&! #$ /e -l#4al e%#r

mare is %rese&ly !#mi&ae! 4y Ialy @(=.; a&! S%ai& @2,.(.

H&st$r' $( Cera"&) T&*es:-

;



T/e lai& )#r! e-+laJ a&! is $re&c/ !eriaie +ileJ mea& 8+ie %recisely a r##$ ile #$

4ae! clay.T/e e&-lis/ ileJ is less %recise? $#r i ca& i& a!!ii#& 4e +se! $#r a&y i&! #$

ear/e&)are sla4 a%%lie! # a&y s+r$ace #$ a 4+il!i&-.

T/e )#r! ceramicJ c#mes $r#m /e -ree )#r! eram#sJ mea&i&- %#ery? i is relae!

# a& #l! sa&sri r## mea&i&- # 4+r&J 4+ )as %rimarily +se! # mea& 4+r& s+$$J.

Or&+&

"is#rically? ma& /as !esire! # creae lii&- s%aces )/ic/ )ere 4ea+i$+l? !+ra4le a&!

+ser $rie&!ly. >i/ /a i& mi&!? ceramic ile /as 4ee& ma!e 4y ma& $#r (=== years.

0ea+i$+l ile! s+r$aces /ae 4ee& $#+&! i& /e #l!es %yrami!s? /e r+i&s #$ 0a4yl#&?

a&! a&cie& r+i&s #$ 6ree ciies.

Dec#raie ile5)#r )as i&e&e! i& /e &ear eas? )/ere i /as e&j#ye! a l#&-er

%#%+lariy a&! ass+me! a -reaer ariey #$ !esi-& /a& a&y)/ere i& /e )#rl!.

D+ri&- /e Is*a"&) ,er&$!? all me/#!s #$ ile !ec#rai#& )ere 4r#+-/ # %er$eci#& i&

Persia.

I E#r$,e !ec#rae! iles !i! &# c#me i&# -e&eral +se #+si!e M##ris/ S%ai& +&il /e

sec#&! /al$ #$ /e 12/ ce&+ry. T/e ile m#saics #$ S%ai& a&! P#r+-al? /e Maj#lica

$l##r iles #$ Re&aissa&ce Ialy? /e Faie&ces #$ A&)er%? /e !eel#%me& #$ ile

ic#&#-ra%/y i& E&-la&! a&! i& /e Ne/erla&!s? a&! /e ceramic iles #$ 6erma&y are all

%r#mi&e& la&!mars i& /e /is#ry #$ ceramic ile.

Usa+e a! G*$a* F*$w:5

T/e +sa-e a&! /e ar #$ mai&- a&! !ec#rai&- ceramic iles /a! s%rea! a&! 4y <==

A.D.? !ec#raie iles /a! 4ec#me )i!ely +se! i& Persia? Syria? T+rey a&! acr#ss N#r/

A$rica. As ra&s%#r a&! c#mm+&icai#& !eel#%e!? ile +sa-e a&! is %e&erai#& i&

#/er erri#ries i&crease!. >ars a&! erri#ry ae5#er ca+se! /is ar # s%rea! ee&

$aser.

<



T/e R#ma&s i&r#!+ce! ile mai&- i& >eser& E+r#%e as /ey #cc+%ie! erri#ries. T/e

L#) C#+&ries #$ N#r/er& E+r#%e s#me/#) ac8+ire! /e ec/&#l#-y $r#m Persia?

)/ile /e M##rs 4r#+-/ A$rica& iles )i/ /em )/e& /ey i&a!e! I4eria @S%ai&. I

)as a4#ar! /e s/i%s #$ S%a&is/ c#&8+isa!#rs /a !ec#raie clay iles $#+&! /eir )ay

# /e Ne) >#rl!? )/ere /ey )ere +se! %rimarily # !ec#rae /e C/+rc/es #$ &e)ly

4+il missi#&s.

B' the e! $( the ./th )et#r'? +se a&! ma&+$ac+re #$ Ceramic Tiles /a! s%rea!

acr#ss Ialy a&! S%ai& a&! i&# /e res #$ E+r#%e. Till /a ime /ey )ere mai&ly +se!

# !ec#rae /e $l##rs #$ Ca/e!rals a&! C/+rc/es. T/e sill /a! ee&+ally a&is/e!

$r#m E+r#%e i& /e 1,/ ce&+ry $#ll#)i&- /e re$#rmai#&. 0+ /e !ec#raie )all ile

ar /a! s+rie! i& T+rey a&! /e Mi!!le Eas a&! /e Del$ iles ar s+rie! i&

"#lla&!.

A $#rm #$ ile mai&- /a! als# e#le! a"$+ the at&0es $( N$rth a! S$#th

A"er&)a a s#me %#i&. T/e $irs !ec#raie iles # a%%ear i& C#l#&ial N#r/ America

)ere im%#re! $r#m N#r/er& E+r#%e? mai&ly E&-la&! /e 0ris /ai&- /ijace! /e

ec/&#l#-y $r#m /e D+c/. T/e iles )ere ## e%e&sie $#r +iliaria& %+r%#ses i& /e

C#l#&ies a&! )ere $#+&! alm#s ecl+siely i& /e /#mes #$ /e )eal/y.

T/r#+-/ /e ce&+ries? ile !ec#rai#& )as im%r#e! +%#&? as )ere me/#!s #$ ile

ma&+$ac+re. F#r eam%le? !+ri&- /e Islamic %eri#!? all me/#!s #$ ile !ec#rai#&

)ere 4r#+-/ # %er$eci#& i& Persia. T/r#+-/#+ /e &#)& )#rl!? i& ari#+s c#+&ries

a&! ciies? Ceramic ile %r#!+ci#& a&! !ec#rai#& reac/e! -rea /ei-/s.

I& /e early !ays? /e iles )ere /a&!5ma!e? eac/ ile )as /a&!5$#rme! a&! /a&!5

%ai&e!? /+s eac/ )as a )#r #$ ar i& is #)& ri-/. Ceramic ile )as +se! alm#s

eery)/ere #& )alls? $l##rs? ceili&-s? $ire%laces? i& m+rals? a&! as a& eeri#r cla!!i&-

#& 4+il!i&-s.

T#!ay? Ceramic ile /r#+-/#+ /e )#rl! is &# /a&!5ma!e #r /a&!5%ai&e! $#r /e m#s

%ar. A+#mae! ma&+$ac+ri&- ec/&i8+es are +se! a&! /e /+ma& /a&! !#es &# e&er

i&# /e %ic+re +&il i is ime # i&sall /e ile. T/ey are +se! i& a& alm#s i&$i&ie

&+m4er #$ )ays a&! y#+ !#& /ae # c#&si!er y#+rsel$ )eal/y # #)& /em. I&

1=



c#mmercial 4+il!i&-s? )/ere 4#/ 4ea+y a&! !+ra4iliy are c#&si!erai#&s? ceramic iles

)ill 4e $#+&!? %aric+larly i& l#44y areas a&! resr##ms.

I& $ac m#s m#!er& /#+ses /r#+-/#+ +se Ceramic iles $#r /eir 4a/r##ms a&!

ic/e&s a&! i& eery ial area #$ /e %remise. Ceramic iles are als# /e c/#ice #$

i&!+sry? )/ere )alls a&! $l##rs m+s resis c/emicals. A&! /e S%ace S/+le &eer

leaes Ear/ )i/#+ is %r#ecie jace #$ /i-/5ec/? /ea resisa& iles.

CERA1IC TILE INDUSTRY STATISTICS:

11



1. W$r*! ,r$!#)t&$: ,<== Milli#& s8.m.

2. I!&a2s Share: '(= Milli#& s8.m..

'. W$r*! ra3&+ 4& ,r$!#)t&$5: *

(. Per )a,&ta )$s#",t&$: =.'= s8.m.

*. G*$a* I!#str' Gr$wth Rate: ,

,. Gr$wth Rate 4I!&a D$"est&) 1ar3et5: 1*

9. Or+a&6e! &!#str' t#r$0er 4I!&a5: Rs '=== cr#res

6laBe! >all Tile s/are: (=

6laBe! Fl##r Tile s/are: (,

U&-laBe! 7iri$ie! Tile s/are:;

6laBe! P#rcelai& Tile S/are: ,

U$r+a&se! I!#str' T#r$0er Rs '*== cr#res

6laBe! >all Tile s/are: *9

6laBe! Fl##r Tile s/are: '*

U&-laBe! 7iri$ie! Tile s/are:,

6laBe! P#rcelai& Tile S/are: 2

;. I0est"ets & *ast 7 'ears: Rs 2=== cr#res

<. Or+a&6e! se)t$r:

S/are #$ Pr#!+ci#&: *,

N#. #$ +&is: 1,

Ree&+e @ecise !+y: Rs '== cr#res

1=. U$r+a&6e! se)t$r:

S/are #$ Pr#!+ci#&: ((

N#. #$ +&is: 2== @a%%r#.. @9= 4ase! i&6+jara re-i#&

Ree&+e @ecise !+y: Rs '*= cr#res %er a&&+m #r less

11. 8$ P$tet&a*: *=?=== !irec

*==?=== i&!irec

/9. Kaar&a Cera"&)s Lt!

12



Kajaria is /e lea!i&- ma&+$ac+rer a&! lar-es E%#rers #$ Ceramic iles i& I&!ia )i/

a& a&&+al +r&#er #$ 9= milli#& USD %er a&&+m. >e /ae )# %la&s #%erai&- a

1== ca%aciy a&! %r#!+ci&- 1; Milli#& S8+are Meers #$ >all H Fl##r Tiles as #$

#!ay a&! )i/ e%a&si#& #& /e er-e #$ c#m%lei#& )e )ill 4e %r#!+ci&- a4#+ !#+4le

/e c+rre& %r#!+ci#&. >e are a SUPER 0RAND c#m%a&y i& I&!ia? a&! is a re&! seer

i& I&!ia& Ceramic Tile Mare )/ic/ maes +s /e lea!er.

I&!ia /as 4ee& sl#)ly 4ec#mi&- a ma&+$ac+ri&- 4ase $#r l# #$ c#+&ries a&! #$$ers

ery -##! 8+aliy )i/ ery c#m%eiie %rices. >e are ISO <==2 H ISO 1(==1?

!e%ici&- #+r 8+aliy a&! a se&se # sec+re #$ e&ir#&me& )/ere )e lie. >e als# /ae

O"SAS 1;==1 Ceri$icae 4y M3s. TU7 S+!!e+sc/la&!? 6erma&y? ass+ri&- /a )e are

$+lly c#mmie! # /e $+l$illme& #$ i&er&ai#&al sa&!ar!s i& Occ+%ai#&al "eal/ a&!

Sa$ey Ma&a-eme& Sysems.

Kajaria Ceramics is /e #&e #$ /e Firs ceramic ile c#m%a&y i& /e )#rl! # -e /is

ceri$icai#&. >e a Kajaria al)ays 4eliee /a sa$e )#ri&- me/#!s lea! # 4eer

4+si&ess %er$#rma&ce? m#iae! )#r$#rce a&! /i-/er %r#!+ciiy

O& 6l#4al $r#& )e /ae sais$ie! c+s#mers i& E+r#%e? A+sralia? Ca&a!a? 6+l$ H

SAARC C#+&ries ec. I& /e +r-e #$ /ai&- m#re #$ sais$ie! c+s#mers )e )is/ #

!eel#% -##! 4+si&ess relai#&s )i/ y#+r c#m%a&y.

Kajaria Ceramics ma&+$ac+res !i$$ere& siBes #$ ceramic iles 2=2= cm? 2= '= cm?

2* (=cm i& )all iles a&! '= '= cm? '<.* '<.* cm@Reci$ie! a&! (= (= cm i& $l##r

iles.

1'



/9/ HISTORY OF CO1PANY

YEAR EVENTS

1(



1<;* T/e C#m%a&y )as i&c#r%#rae! #& 2=/ Decem4er a Ka&%+r.

1. I ma&+$ac+res -laBe! a&! +&-laBe! )all H $l##r iles. T/e

c#m%a&y #4ai&e! /e ceri$icae #$ c#mme&ceme& #$

4+si&ess #& 2=/ a&+ary 1<;,. I )as %r#m#e! 4y S/ri

As/# K+mar Kajaria? /is ass#ciae a&! Kajaria E%#rs

L!.T/e C#m%a&y e&ere! i&# a ec/&ical c#ll#4#rai#&

a-reeme& )i/ T#!a-res S.A.? S%ai& $#r /e ma&+$ac+re #$

ceramic -laBe! )all H $l##r iles.

T/e a-reeme& %r#i!es $#r s+%%ly #$ ec/&ical &#)5/#)

a&! ma&+$ac+ri&- assisa&ce &ecessary !esi-&? !ra)i&-s?

s%eci$icai#&s a&! als# rai& /e c#m%a&ys %ers#&&el a&! )i/

ec/&ical assisa&ce $#r /e sei&- +% #$ /e %la&.

T/e c#m%a&y +&!er## a %r#jec # se +% a %la& $#r /e

5ma&+$ac+re #$ 12?=== %a #$ ceramic -laBe! )all3$l##r iles

i& ari#+s s/a!es. T/e %la& is l#cae! #& a %l# #$ 19.* acres

ac8+ire! $r#m UPSIDC a Sia&!ra4a! I&!+srial Area i&

0+la&!s/a/r !isric #$ U.P. mai& %la& a&! mac/i&ery )as

s+%%lie! 4y Sacmi Im#la a&! Omis D+e SPA #$ Ialy.

T/ree D.6. ses #$ a #al ca%aciy #$ ;'* K7A )ere

i&salle!& # mee c#&i&-e& %#)er re8+ireme&.

T/e c#m%a&y /as a& #4li-ai#& # e%#r 2* #$ /e

%r#!+ci#& $#r a %eri#! #$ * years $r#m /e !ae #$

c#mmercial %r#!+ci#&. I )as /#%e$+l #$ meei&- /e e%#r

re8+ireme& )i/ /e /el% #$ /e %r#m#er c#m%a&y? Kajaria

E%#rs? L!.

1*



T/e c#m%a&y receie! /e &ecessary re-israi#& $#r /e

e%a&si#& #$ /e i&salle! ca%aciy $r#m 12?=== %a # 2,?===

%a.

1<;9 5 9== s/ares s+4scri4e! $#r 4y /e si-&a#ries # Mem#ra&!+m

#$ Ass#ciai#&. *'?'2?9== s/ares /e& iss+e! a %ar #$ )/ic/

/e $#ll#)i&- )ere resere! $#r all#me&:

@i 2'? '2?9== s/ares # %r#m#ers? I&!ia& resi!e& !irec#rs.

@ii ;? ==?=== s/ares #& re%ariai#& 4asis # NRIJs a&! NRI

C#m%a&ies #)&e! %re!#mi&a&ly 4y NRIs.

O+ #$ /e remai&i&- 22? ==?=== s/ares? /e $#ll#)i&- )ere

%re$ere&ial all#me&:

@i 2? ,,?,== s/ares # em%l#yees? I&!ia& )#ri&- !irec#rs?

)#rers #$ /e C#m%a&y a&! em%l#yees #$ /e Kajaria

E%#rs LTD @#&ly 11?(== s/ares ae& +% a&! @ii *?==?===

s/ares # NRIs #& re%ariai#& 4asis #&ly '<?,== s/ares ae&

+%. T/e 4ala&ce 1(? ''?(== s/ares? al#&- )i/ +&s+4scri4e!

19?1*?,== s/ares #$ %re$ere&ial 8+#as? )ere #$$ere! # /e

%+4lic i& Se%em4er 1<;;. A!!ii#&al ;? ==?=== s/ares

all#e! # reai& #er5s+4scri%i#&.

1<;< 5 T/e c#m%a&y mai&ai&e! a& aera-e ca%aciy +ilisai#& #$

12= T/e c#m%a&y sare! e%#ri&- iles # /e 6+l$

c#+&ries?E+r#%e a&! 0a&-la!es/. Ne) ra&-e #$ iles )ere

i&r#!+ce! i& /e mare. 7ari#+s &e) !esi-&s a&! %ri&s

)ere i&r#!+ce! i& /e mare.T/e e%a&si#& %r#-ramme )as

#& /e er-e #$ c#m%lei#& a&! %r#!+ci#& a /e e%a&!e!

ca%aciy )as e%ece! # c#mme&ce i& +&e? 1<<=. D+ri&-

A+-+s3Se%em4er? /e c#m%a&y #$$ere! '?22?===51(

sec+re! $+lly c#&eri4le !e4e&+res #$ Rs. 1== eac/ $#r cas/

1,



c#lla4#ra#rs M3s. T#!a-res SA #$ S%ai&. D+ri&- +ly? /e

c#m%a&y iss+e! 21?<;?92< 5 Ber# i&eres +&sec+re! $+lly

c#&eri4le !e4e&+res #$ Rs. 9= eac/ a %ar #&

Ri-/s 4asis i& /e %r#%#ri#& #$ 1 !e4e&+re: ( e8+iy s/ares

/el!.

A&#/er *?(<?,91 5 Ber# i&eres +&sec+re! $+lly c#&eri4le

!e4e&+res #$ Rs. 9= eac/ a %ar )ere iss+e! #& %re$ere&ial

4asis # %r#m#ers? !irec#rs a&! /eir $rie&!s? i&cl+!i&- -r#+%

c#m%a&ies.Eac/ !e4e&+re #$ Rs. 9= )ill 4e c#&ere! i&# 2

e8+iy S/ares #$ Rs. 1= eac/ a a %remi+m #$ Rs. 2* %er s/are

#& e%iry #$ < m#&/s $r#m /e !ae #$ all#me& #r #& 1s

A%ril? 1<<(? )/ic/eer is earlier.

1<<( 5 D+ri&- /e year /e c#m%a&y s+ccess$+lly la+&c/e! )all iles

ma&+$ac+re! )i/ si&-le $iri&- ec/&#l#-y )/ic/ )as )ell

acce%e! i& /e mare. T/e c#m%a&y %r#%#se! # iss+e

2?==?=== 5 1( N#&5C#&eri4le !e4e&+res #$ Rs. 1== eac/

a %ar # $i&a&cial i&si+i#&s3M++al $+&!s #& %riae

%laceme& 4asis.*(?<,?;== N#. #$ e8+iy s/ares all#e! #&

c#&ersi#& #$ er# I&eres U&sec+re! $+lly c#&eri4le

!e4e&+res.

1<<* 5 (?2*?=== N#. #$ e8+iy s/ares all#e! # IFCI i& erms #$

eercise #$ c#&ersi#& #%i#& +&!er l#a& a-reeme&.

2==' 5 T/e Mem4ers a%%r#e! /e #$ Mr. Ris/i Kajaria as Direc#r

#& /e 0#ar! a&! rai$icai#& #$ re5a%%#i&me& #$ Mr.

D.D.Ris/i i& /e ca%aciy #$ .Ma&a-i&- Direc#r #$ /e

C#m%a&y $#r a %eri#! #$ *years a&! #l+&ary !elisi&- #$

e8+iy s/ares $r#m U P S#c Ec/a&-e Ass#ciai#&

L!.?Del/i S#c Ec/a&-e Ass#ciai#& L!. A&! Calc+a

S#c Ec/a&-e Ass#ciai#& L!.

1;



Kajaria Ceramics L! /as i&$#rme! /a /e sec+riies #$ /e

c#m%a&y /ae 4ee& !elise! $r#m /e Del/i S#c Ec/a&-e

Ass#ciai#& L! ).e.$ Decem4er 1=? 2=='.

2==( 5 Kajaria Ceramics L! /as i&$#rme! /a c#&se8+e& +%#&

ac8+isii#& #$ RHTA Diisi#& #$ M3s C#m%+ec/

I&er&ai#&al Limie! 4y M3s MCS Limie!? /e Re-israr H

Tra&s$er A-e& #$ /e C#m%a&y sa&!s c/a&-e! $r#m M3s

C#m%+ec/ I&er&ai#&al L! # M3s MCS Limie!. T/e

c/a&-e #$ /e same /as 4ee& a%%r#e! 4y /e 0#ar! #$

Direc#rs i& /eir meei&- /el! #& Decem4er 2,? 2=='. T/e

a!!ress? ele%/#&e &+m4ers ec #$ /e &e) Re-israr H S/are

Tra&s$er A-e& are as $#ll#)s : M3s MCS Limie!? >5(=?

O/la I&!+srial Area? P/ase5II? Ne) Del/i 11==2= P/#&e:

=1152,';(<=<? <1=? <11 E5mail: mcs!els&l.c#m.

1<



2=



/9; 1ILESTONE OF KA8ARIA

1<<;5 Pr#!+ci#& #$ ceramic iles 4e-i&s )i/ si&-le $iri&- ec/&#l#-y.

1<<=5 E%a&si#& #$ ca%aciy $r#m 12=== MT # 2,=== MT

1<<15 F+r/er i&crease i& ca%aciy # (==== MT

1<<25 Kajaria )i&s /e CAPEIL a)ar! $#r /i-/es e%#rs.

1<<(5 M#&#%#r#sa )all iles i&r#!+ce! $#r /e $irs ime

1<<*5 Ca%aciy e%e&!e! # ;====MT

1<<,5 Rs 1 4illi#& +r&#er cr#sse!

1<<95 >#rl! ec#&#mics $#r+m /#&#rs ajaria as #&e #$ /e #% %er$#rmi&-

-l#4al -r#)/ c#m%a&y $r#m I&!ia.

a Kajaria ca%+re 1* mare s/are a&! reac/es /e &#.2 %#sii#& i& /e

ceramics i&!+sry.

4 >i& /e CAPEIL a)ar! $#r /e /i-/es e%#rs.

1<<;5 Ca%aciy e%a&!e! # 1*==== MT e8+iale&s # ''=== s8.%er!ay? a %ar

)i/ /e i&er&ai#&al %layers.

1<<<5 Rs 2 4illi#& +r&#er cr#sse!.

2===5 Nai#&al e%#r a)ar! %rese&e! 4y /e %rimemi&iser $#r /e #+sa&!i&-

e%#r %er$#rma&ce i& /e ceramic -laBe! ile se-me&.

2=='5 Rs 2'<= milli#& +r&#er ac/iee!.

2==(5 Rs 2,<; milli#& +r&#er ac/iee! re$leci&- a -r#)/ #$ 1'

21



/9< Awar!s

Kajaria Ceramics Limie! /as 4ee& a)ar!e! /e GS+%er 0ra&!G Tile. Kajaria is /e #&lyceramics ile c#m%a&y )/# /as )#& /e sa+s #$ c#&s+mers GS+%er 0ra&!Q.

Mr. As/# Kajaria @C/airma& H Ma&a-i&- Direc#r receii&- /e a)ar! %rese&e! 4y

"#&#ra4le Mi&ser $#r Ciil Aiai#&? Mr. Pra$+l Pael

T/e c#m%a&y /as /a! a +&i8+e !isi&ci#& #$ /ai&- receie! /e Presi!e&s A)ar! $#r

ac/iei&- /e /i-/es e%#rs i& /e i&!+sry.

Kajaria Ceramics is /e lar-es e%#rer #$ ceramic iles i& I&!ia a&! c#&sise&ly

)i&&i&- /e E%#r A)ar!s.

Mr. C/ea& Kajaria )i/ /e Nai#&al E%#r A)ar! Prese&e! 4y T/e Prime Mi&iser #$

I&!ia.

22



2'



/97 PRODUCTION

Kajaria Ceramics is /e lar-es

ma&+$ac+rer #$ ceramics iles i& I&!ia. I/as a& a&&+al ca%aciy #$ 2,.( m&. S8.

mr. Disri4+e! acr#ss )# %la&

Sia&!ra4a! a Uar Pra!es/ @ca%aciy

<.9= m&. S8. mrs a&! 6ail%+r a

Rajas/a& @ca%aciy 1,.9 m&. S8. mrs.

T/e c#m%a&y /as receie! /e ISO <==1

@$#r 8+aliy ma&a-eme&? ISO 1(==1 @e&ir#&me& ma&a-eme&? O"SAS 1;==1 @$#r

sa$ey a&! /eal/ ma&a-eme& a&! SA5;=== @$#r c#mmime& # s#ciey ceri$icai#&s

acr#ss is %la&. ? T/ese %la&s als# $+l$ill i&er&ai#&al &#rms.

Oer /e years? Kajaria /as 4ec#me

sy&#&ym#+s )i/ i&&#ai#&. Ne)

ec/&i8+es are !ili-e&ly a%%lie! #

creae iles /a sa&! a%ar a&! s%ea /e

la&-+a-e #$ y#+r s#+l. "e&ce eery year?

)e c#me +% )i/ ecii&- &e) c#&ce%s

/a #ice &e) em#i#&s a&! ee% +%

)i/ c+rre& re&!s.

I is a c#&i&+#+s %r#cess? )/ic/ all#)s +s # e%ress /r#+-/ iles )/a )#r!s ca& say

a&! %r#i!e #+r c#&s+mers )i/ &e) a&! i&&#aie #%i#&s. T/e &e) ra&-e #$ iles

release! /is year a!!s # /e alrea!y im%ressie Kajaria C#lleci#&

2(



2*



/9= PRODUCTS

Fl##r iles

>all iles

"i-/li-/er

7eri$ie! iles

Im%#re! iles

.9 F*$$r t&*es

a95/>? @ />? ""

2,



&51eta**&) ser&es

A4el %lai&+m

A4el c#%%er

A&!es %lai&+m

A&!es c#%%er

Meallic 4r#&BeMeallic c#%%er

Meallic %lai&+m

95; @ ; "" Sm#e 4ei-e

&951eta**&) ser&es Sm#e 4l+e

T#%ar &er# S#laris 4l+e

&&95Pr&te! S#laris -rey

Aa&i 4ei-e Tec&ic# er!e

Aa&i 4r#)& Ti$$a&i 4ei-e

E#ic 4ei-e Ti$$a&i 4r#)&

E#ic crema

Li&# 4ei-e

&&&95St$e ser&es

Li&# c## 0a&s)ara 4ei-e

Li&# er!e 0a&s)ara c##

MaBe 4ei-e 0a&s)ara crema

MaBe c## C#l#ra!# 4ei-e

Mi&# er!e C#l#ra!# c##

M#&+me&# 4ei-e C#l#ra!# crema

Na+re D/#l%+r 4ei-eOsaa 4la&# D/#l%+r 4r#)&

Osa crema D/#l%+r &er#

Pe44les M#r#cc# 4ei-e

M#raccc# -rey 095Pear* ser&es

Per+ 4ei-e Alica&e 4ei-e

Per+ &er# Alica&e 4l+e

R#c s#&e 4ei-e Alica&e 4la&c#

R#c s#&e -rey Alica&e -rey

R#cs#&e &er# Alica&e %i&

Sea r#c -rey Alica&e er!e

T#sca& c## Asrale 4ei-e

&095Pre"&#" ra+e Asrale 4r#)&

0erli&# 4ei-e Am%/#ra 4r#)&

0erli&# c## 0a/amas 4ei-e

0erli&# -rey 0a/amas 4r#)&

Casera 4r#)& 0la&c# &eie

Deser 4r#)& 0r#)& me!ierri&e#

Fa4rica 4r#)& Crema

6ra&!+r 4l+e c+4a 4ei-e

6ra&i# 4r#)& -ra&ilia alme&!#

aa crema -ra&ilia a8+aaa c## -ra&ilia 4ei-e

29



Al4a&# 4ei-e Oasis 4ei-e

Al4a&# crema Oasis c##

Am%/#r&a 4r#)& Oasis &er#

A%#ll# 4ei-e %i&e)##!

A%#ll# er!e %lasma 4ei-e

Ce!ar %lasma 4r#)&C#&-# %lasma crema

C#&-# crema ea >#r!

D#mi&# -rey ella >#r!

D#mi&# &er# ella 4la&c#

D#mi&# er!e )all &+

D#mi&# 4ei-e

Eerse 4ei-e &&95"eta**&) ser&es

Ma-ic 4ei-e mealia c/r#ma

Ma-ica c## mealia #i!e

Ma-ica -reyMa-ica &er#

Majasica 4ei-e

/9 WALL TILE

a95/ @ / ""

&95P*a& e 4lac

0la&c# &iee Kajaria er!eCrema Maje&a

&&95E*&te ,*a& Ora&-e

Alm#&!# Passi#& yell#)

A8+a mari&e Pissci&a

As/ -rey R#yal 4l+e

A++m& yell#) C#ral re!

AB+rr# Crema

0la&c# &iee Fier#

0l+e &&&95Ber"#!a ser&es

Ca&!y r#se 0erm+!a alm#&!#C#4al 4l+e 0erm+!a a8+a

C#%%er 4r#)& 0erm+!a 4la&c#

ai%+r %i&

95; @ / ""

&95P*a& %r#e&Ba c##

0la&c# &iee %r#e&Ba er!e

Crema

&&951$sa&)$ ser&es &095,r&te!

M#saic# 4ei-e al%i&e 4ei-e

2<



m#saic# -rey al%i&e 4ei-e$#re

m#saic# siler a&-#la 4ei-e

&&&95Pr$0e6a A&-#la crema

%r#e&Ba 4ei-e A&-#la -rey

%r#e&Ba 4r#)& A&ara 4ei-e

%r#e&Ba crema A&ara !la&c#Ara4ia 4ei-e Pa&ama 4l+e $#r

Ara4ia -rey Pa&ama -rey

Ala&a 4ei-e Pa&ama -rey $#r

Ala&a 4ei-e$#re Pa&ama er!e

M#&ac# siler Pa&ama er!e $#r

Ala&a 4l+e Ri# -#l!

Ala&a 4l+e $#re Ri# siler

Ala&a er!e R#ma&ia 4ei-e

Ala&a er!e $#re R#ma&ia 4l+e

E+rea 4ei-e R#ama&ia %i& E+rea %i& R#ama&ia er!e

E+rea er!e Silica crema

Fl#ri!a -#l! T#+c/)##! 4ei-e

Fl#ri!a siler T#+c/)##! %i&

Ma!ri! 4ei-e T#+c/)##! %i& $#r

Ma!ri! crema +ric/ siler

Ma!ri! -rey Pa&ama 4ei-e

Mala 4ei-e Pa&ama 4ei-e $#re

Pa&ama 4l+e

)95/7 @ < ""

&95Ser&es r$'a*e 0erm+!a crema

Al4i&# 4ei-e 0la&c# &iee

Al4i&# crema Casera 4ei-e

Al4i&# -rey Casera 4ei-e $#re

Al4i&# er!e Casera 4la&c#

A&ai!a 4ei-e Casera 4r#)&

A&ai!a 4ei-e $#r Casera &er#

A&-el# 4ei-e CremaA&-el# 4ei-e $#re Im%eri#

Aa&i 4ei-e Li#r&# 4ei-e

Aa&i 4r#)& Li#r&# 4la&c#

Li#r&# c## Sri%es er!e

Li#r&# er!e S+e!e 4la&c#

L+cacrema S+e!e 4l+e

L+ca 4r#)& S+e!e 4r#)&

L+ca yell#) S+e!e c##

L+ca er!e Sym%/#&y 4la&c#

Mali4+ 4r#)& Sym%/#&y 4l+eMali4+ er!e Sym%/#&y crema

'=



Ori-i&ally $#rme! i& 1<=1 a S#e #& Tre&? " H R #/&s#& Tiles L! !eel#%e! i& # a

maj#r ma&+$ac+rer #$ ceramic )all a&! $l##r iles a&! /as ile ma&+$ac+ri&- i&eress

/r#+-/#+ /e )#rl!. I& 2==1? /e c#m%a&y #%e&e! a &e) ma&+$ac+ri&- $aciliy i&

S#e #& Tre& $#ll#)i&- a& i&esme& #$ #er '* milli#&. T/e &e) $aciliies i&cl+!e

)# 1=* meer l#&- r#ller /ear/ il&s #-e/er )i/ all /e ass#ciae! ra) maerial

%r#cessi&- e8+i%me&. A maj#r )are/#+se ca%a4le #$ s#ri&- a milli#& s8+are meers #$

iles /as 4ee& i&cl+!e! i& /e &e) !eel#%me&. T/e &e) $ac#ry +iliBes /e laes

maerial /a&!li&- a&! %r#cessi&- ec/&i8+es )/ic/ /ae e&s+re! /a /e c#m%a&yJs

%r#!+cs c#&i&+e # lea! i& !esi-& a&! 8+aliy. >i/ i&creasi&- $#c+s #& s+sai&a4iliy?

#/&s#& Tiles /ae c#&i&+e! # !eel#% /eir +&i8+e a&! a)ar! )i&&i&- ceramic

recycli&- %r#cess. T#!ay eac/ ile %r#!+ce! a S#e #& Tre& c#&ai&s a leas 2*

recycle! maerial c#&e&. T/is %r#cess $#rms %ar #$ a& #erall %r#-ramme )/ic/ /as

4ee& esa4lis/e! # mee all re-+la#ry re8+ireme&s $#r e&er-y c#&serai#& a&! )ase

ma&a-eme&. "ai&- #er a ce&+ry #$ e%erie&ce i& ma&+$ac+ri&- ceramic iles?

#!ayJs %r#!+cs are s+ia4le $#r a )i!e ra&-e #$ i&sallai#&s.

T/e c#m%a&yJs %r#!+cs are +se! i& all y%es #$ 4+il!i&-s a&! !eel#%me&s /r#+-/#+

/e )#rl!. #/&s#& Tiles /ae als# 4ee& accre!ie! # ISO<===? ISO1(==1 a&! /#l! /e

0riis/ Sa&!ar!s I&si+i#& Kiemar.

S#ma&y s#ry is all a4#+ -ri? !eermi&ai#& a&! acc#m%lis/me&s. I -#es #& # %r#e

/a si&-le mi&!e! $#c+s a&! !e!icai#& %ays. S#ma&yJs s+ccess s#ry sare! i& 1<',

)i/ /eir s#c 4r#eri&- e&+re a /e Calc+a S#c Ec/a&-es. S##& /ey

em4are! #& /eir $irs i&!+srial e&+re )i/ /eir mai!e& %r#jec S#ma&y 6lass

>#rs? a m#+/ 4l#)& #%erai#&? ma&+$ac+ri&- c#&ai&ers -lass.

;9/ Pr$(&*e $( BELL

C$",a' Pr$(&*e

Sare! i& 1<;* )i/ /e aim #$ ma&+$ac+ri&- w$r*!-)*ass )era"&) +*a6e! t&*es

P*ats

T)# %la&s? srae-ically l#cae! &ear maj#r I&!ia& mares. O&e &ear Va!$!ara?

G#arat? >eser& I&!ia #/er &ear Ba+a*$re Karata3a S$#ther I!&a.

''



7a!#!ara %la& /as %r#!+ci#& i&salle! ca%aciy #$ ,'.;9 lacs s8+are meers %er a&&+m

#$ )all a&! $l##r iles.

0a&-al#re %la& /as a& i&salle! ca%aciy #$ ;2.1' lacs s8+are meers %er a&&+m #$ $l##r

iles.

Pr$!#)t Ra+e

W&!e ra+e $( reathta3&+ ,r$!#)ts # s+i ari#+s c#&s+mer %re$ere&ces

Ceramic 6laBe >all Tiles. 2==mm '==mm

Ceramic 6laBe! Fl##r Tiles. '==mm '==mm? (==mm (==mm

Als# aaila4le E!+e C#t F*$$r T&*es i& lar-e '<9mm '<9mm $#rma $#r /a j#i& $ree

l##

0ell is a ,&$eer & "a3&+ N$-S3&! Gr$#,-V Ser&es Fl##r Tiles i& '==mm

'==mm? (==mm (==mm H I& E!-e C+ '<9mm '<9 mm. T/ese iles are

Gra!(ather (r&e!*' Gra!s$ ,r$$(

E/a+sie %r#!+c ra&-e )i/ a w&!e ra+e $( !es&+s )$*$#rs ,atters? s+r$ace

$i&is/es

ISO >.:/ a! ISO .<. "a#(a)t#r&+ (a)&*&t&es srae-ically l#cae! &ear

%rime mares i& I&!ia.

1a#(a)t#re! a))$r!&+ t$ CO1ITEE EUROPEAN DENOR1ALISATION

4CEN59

The C$",a':-

We**-s,rea! a! we**-)$e)te! !&str&#t&$ etw$r3 c#m%risi&- 2< De%#s? m#re

/a& 1=== Dealers a&! #er (=== Reailer # e&s+re #%imal !eliery.

C#+&ry5)i!e c#&&eciiy #$ !e%#s /r#+-/ w$r*!-)*ass ERP s$(tware a!!s t$

e((e)t&0e $#t$#! *$+&st&)s? i&e&#ry a&! receia4le c#&r#ls.

E@,$rts t$ s$"e $( the "$st !e"a!&+ "ar3ets #$ /e )#rl!.

Fee! )i/ ma&y a)ar!s $#r %er$#rma&ce i&cl+!i&- Cert&(&)ate $( 1er&t )$(erre! '

the Pres&!et $( I!&a $#r meri#ri#+s %er$#rma&ce i& E%#rs

Kee,s & t$#)h w&th e!-#sers &(*#e)ers a! )hae* ,arters )i/ re-+larly

#r-a&iBe! ee&s? e/i4ii#&s a&! mees.

'(



Marei&- as i is sai! is /e #&e #$ /e c#r%#rae aciiies. "al$ /e 4ale is )#& i$ /e

marei&- srae-y is i& /e ri-/. Marei&- is /e $iel!? )/ic/ !eals )i/ -ei&- ri-/

/i&-s? 4y ri-/ %e#%le. I is /e $irs a&! $#rem#s i& la+&c/i&- a&! !isri4+i#& #$ a

%r#!+c #r serices.

T/e mare researc/ is mea& # -e /e &#)le!-e #$ /e laes re&! %reaili&- i& /e

mare a&! # &#) a4#+ /e m##! #$ /e c+s#mer.

Marei&- e&ir#&me& is c/a&-i&- a a& accelerai&- rae.

C/a&-e lie:

• 0+yer &ee! # 4+yer )a&.

• Nai#&al # re-i#& # l#cal.

•

Price # &#&5%rice c#m%eii#&.

L## $#r real ime marei&- i&$#rmai#& # -ie c#m%a&y a c#m%eiie a!a&a-e #er

is c#m%ei#r.

My s+rey !eals )i/ marei&- a !aa4ase #$ /e !ealers? s+45!ealers? )/# c#me # /e

$ac #$ real /a%%e&i&- i& /e mare. My )#r is # c#llec i&$#rmai#& $r#m ari#+s

%laces #$ ai%+r. I /ae ma!e 8+esi#&&aire a&! /r#+-/ /is 8+esi#&&aire i&$#rmai#&

)as c#llece! )i/ res%ec # KajariaJs mare s/are a&! leel sais$aci#& #$

!ealers3s+45!ealers.

T&t*e $( the st#!':- P$tet&a* Aa*'s&s O( 1ar3et Share A! Le0e* O( Sat&s(a)t&$

O( Dea*ersS#-Dea*er O( Kaar&a

79 SPECIFYING THE RESEARCH OB8ECTIVE

U&less /e researc/ #4jecie is sae! &# researc/ ca& 4e !#&e. T/e %rese& researc/

)as c#&!+ce! # ac/iee /e $#ll#)i&- #4jecies.

• T# &#) /e mare %#e&ial $#r Kajaria $l##rJs a&! )all iles.

• T# c#llec /e !aa4ase s+4 !ealers? reailers )/# %lays a& im%eraies r#le i&

!isri4+i#& #$ Kajaria %r#!+cs.

• T# &#) /e %re$ere&ces #$ Arc/iecs a&! 4+il!ers $#r )all a&! $l##r ceramics.

• T# -ai& i&$#rmai#& a4#+ ari#+s c#&sr+ci#&s sies @)/ere /ere is a

re8+ireme& #$ iles +&!erae& 4y /ese Arc/iecs a&! 4+il!ers.

',



9 RESEARCH 1ETHODOLOGY

9.1 UNI7ERSE:

T/e U&ierse )as jai%+r )i/ /e $i&ie #$ /e Sam%le SiBe #$ 1==.

9.2 SAMPLIN6 TEC"NIUE:

T/e sam%li&- ec/&i8+e a!a%e! )as Ra!$" Sa",*&+ F#r /a %+r%#se I isie!

a&! maim+m &# #$ s/#%s !ealer a&! s+45 !ealers as s+reye! )i/ a& a#)e! #4jecie

#$ mi&imiBi&- 4ias a&! maimiBi&- /e relia4iliy #$ /e !aa. Als#? 4y a!#%i&- /is

%r#ce!+re i )as e&s+re! /a /e sam%le !ra)& )#+l! /ae /e same c#m%#sii#& a&!

c/aracerisics #$ /e %#%+lai#&.

';



9.' RESEARC" DESI6N:

T/e researc/ )as Des)r&,t&0eQ i& &a+re as i !eal )i/ !escri4i&- /e mare a&!

%#e&ial #$ /e !ealers a&! als# /e s+rey #$ /e c#&s+mer # &#) a4#+ /eir

%erce%i#&. T/e researc/ )as !esi-&e! # !isc#er /e %#e&ialiy !ealer3s+45!ealer.

9.( DATA COLLECTION:

A 8+esi#&&aire as !eel#%e! # c#&!+c /e researc/. T/e researc/er %+ # /eres%#&!e&s /e 8+esi#&s $r#m /e Per$#rma a&! rec#r!e! /e re%lies.

T/e 8+esi#&&aire )as /e 4es aaila4le aler&aies $#r !aa c#lleci#&. T/e #/er

#%i#& )as /a #$ i&erie) a&! 8+esi#&&aire. T/e sc/e!+le /a! ma&y $ea+res )/ic/

a!!e! al+e # is +se as a ##l $#r acc+m+lai#& #$ re8+ire! i&$#rmai#&.

?9 LI1ITATION OF THE STUDY

• D+e # ime c#&srai&? /e area +&!er s+!y )as limie! # #&ly a selece! se-me&

#$ /e mare. T/e %#%+lai#& selece! )as !ealers? s+45!ealers a&! reailers a&!

c+s#mers.

• "e&ce /e $i&!i&-s #$ /e s+!y may %erai& #&ly # /e area c#ere! 4y /e

researc/er.

• T/e researc/er $ace! maj#r %r#4lems )/ile c#&!+ci&- s+rey ai&- i& #

c#&si!erai#&? ari#+s c#&srai&s? )/ic/ !eal )i/ /e mi!!le class.

• T/e res+l #$ /e s+!y !e%e&!s #& /e i&$#rmai#& $+r&is/e! 4y /e res%#&!e&s a&!

/e&ce /e i&$#rmai#& %r#i!e! 4y /em may 4e s+4jec # sam%li&- 4ias.

• Pre$ere&ce a&! res%#&se #$ c+s#mer c#+l! c/a&-e #er a %eri#! #$ ime.

'<



• S#me #$ /e res%#&!e&s !i! &# res%#&! %r#%erly a&! acc+raely !+e # ime

c#&srai&s? )/ic/ )as /e mai& /i&!ra&ce.

• S#me #$ /e s+45!ealer )ere c#m%leely &e)? s# /ey $el amaBe! a&! s+s%ici#+s

+%#& /is s+rey.

1. Acc#r!i&- # y#+ )/a /e c#&s+mer %re$ers 4e$#re 4+yi&- ilesV

@a 0ra&! @4 C#s @c 8+aliy @! ariey @e !eliery

(=



I&er%reai#&:

Kajaria is clearly /e mare lea!er si&ce i /as /e /i-/es %erce&a-e. #/&s#& is /e

cl#ses c#m%ei#r #$ Kajaria. T/e #/ers i&cl+!e /e l#cal a&! l#) 8+aliy iles.

'. F#r )/ic/ %#ri#& #$ /#+se c#&s+mer %re$ers ilesV

@a R##m @4 Kic/e& @c 0a/r##m

(2



I&er%reai#&:

M#s #$ /e c+s#mers +se iles $#r /eir 4a/r##m a&! ery $e) #$ /em +se iles i& /eir

r##ms.

(. >/ic/ sc/emes aracs /e m#sV

@a Disc#+&s @4 $ree sam%les

@c Era @! #/ersWWWWWWWWWW

('



I&er%reai#&:

S# /e c+s#mers are arace! 4y /e !isc#+&s )/ic/ are -ie& 4y /e c#m%a&y ime #

ime s# i is clear /a i$ c#m%a&y )is/es # i&crease /e sales i s/#+l! +se /e ari#+s

!isc#+& srae-ies.

*. D# y#+ /i& /a sales #$ /e iles are $r#m s/#)r##m isel$V

@a Yes @4 N#

((



I&er%reai#&:

M#s #$ /e !ealers )a& /a /e sales #$ iles s/#+l! 4e $r#m /eir #)& s/#)r##m &#

$r#m /e !is%lay ce&er.

,. T/e mar-i& #$ Kajaria iles isV

@a L#) @4 limie! @c sais$ac#ry

(*



I&er%reai#&:

7ery less #$ /e !ealers a&! s+4 !ealers are sais$ie! $r#m /e mar-i&s #$ Kajaria.

9. T#al &# #$ 4#es s#l! %er m#&/ @a%%r#.

@a X*== @4 *==51=== @c 1===51*== @!1*==

(,



I&er%reai#&:

T/ere is a !ece& sale #$ Kajaria a&! /e c#m%a&y s/#+l! e&c#+ra-e is !ealers a&! s+4

!ealers # cr#ss /e 1=== la&! mar.

;. >/ic/ siBe c#&s+mer %re$ers /e m#sV

@a ; ; @4 ; 12 @c 1= 1, @! 12 1;

(9



I&er%reai#&:

;12 is /e maj#r %er$#rmi&- se-me& i& /e mare a&! 121; is /e &e %er$#rmi&-

y%e.

<. Pr#m#i#& sc/emes a!#%e! 4y /e c#m%a&y are 4e&e$icial $#r !ealers a&! s+4

!ealersV

@a Yes @4 N#

(;



I&er%reai#&:

A maj#r %#ri#& #$ /e !ealers a&! s+4 !ealers /i& /a /e %r#m#i#&al sc/emes

a!#%e! 4y Kajaria are &# -##!.

.9 SWOT ANALYSIS OF THE KA8ARIA CERA1ICS

STREN6"TS OF T"E KAARIA

1 Ecelle& %r#!+ci#& ca%aciy.

2 F#rei-& C#lla4#rai#&

' Di$$ere& y%e #$ ariey i& Desi-&.

( F+lly a+#mae! a&! mec/a&iBe! $ac#ry.

* Ee&sie Researc/ a&! Deel#%me& !e%arme&.

, S/#)r##m )i/ !is%lay c#&ce%.

9 >ell %re$erre! 0ra&! &ame.

(<



>EAKNESS

1 C#m%araie %rice /i-/er.

2 C#l#r !i$$ere&ce i& /e same 4#es.

' 0r#e& iles i& s#me 4#es.

( C#m%a&y isel$ a c#m%ei#r #$ is #)& Dealer.

* Lac #$ /e %ri& me!ia a! a4#+ aaila4iliy #$ !ealer.

OPPORTUNITIES

1 Ca& ie +% )i/ /#+si&- $i&a&ce c#m%a&ies %riae as )ell as 6#er&me&.

2 O%e&i&- m#re s/#)r##ms # -ie /r+s # !is%lay c#&ce%.

' M#4ile !is%lay a&s ca& #+r # /e r+ral areas.

( I ca& $#ll#) /e %#licy #$ /e e%a&si#& i& #/er c#+&ries i& c#lla4#rai#& )i/

l#cal %layers.

* C#&ce% #$ selli&- /r#+-/ reail #+le.

T"REATS

1 U&m#iae! !ealers ca& !is#r /e %erce%i#& #$ i&!ii!+al c+s#mer.

2 C#m%ei#r )i/ l#)er %rice.

' C#m%eii#& $#ll#)i&- %+s/ srae-y %r#i!i&- /e /i-/er c#mmissi#&s #

i&erme!iaries.

( Re-i#&al a&! l#cal %layer may 4e !a&-er#+s $#r /e c#m%a&y.

*=



• C#m%a&y c#+l! /ar&ess /e %#e&ial am#&- mi!!le a&! l#)er i&c#me -r#+%s 4y

mai&- c/ea%er iles.

•

Kajaria #+-/ # mai&ai& /e 8+aliy sa&!ar! 4y %aca-i&- /e ile #$ sricly/e same c#l#+r a&! !esi-& i& #&e 4#.

• T/e c#m%a&y s/#+l! ry # e&er i&# 4e&e$icial ies +% )i/ %riae /#+si&-

$i&a&ce c#m%a&ies

*2



*'



./9 CONCLUSIONS

Kajaria is a mare lea!er #$ ceramic i&!+sry 4+ i& #r!er # mai&ai&

/is %#sii#& i /as # %r#acie # /e mare &ee!.

Kajaria s/#+l! i&cl+!e c+s#merJs $ee!4ac i& #+r re&#aie i!eas? s#

/a c#m%a&y ca& c/a&-e ra&-e #$ %r#!+c H i&crease 8+aliy #$ %r#!+c

i& acc#r!a&ce )i/ /e c+s#mer ase a&! %re$ere&ces.

>/e& I ase! a4#+ /e 8+aliy #$ ajaria m#s #$ !ealers 3 s+4 5!ealers

a&! ile sellers a%%reciae! i.

S#me #$ /e !ealers sai! /a /e c#m%a&y is &# !#i&- s+$$icie&

a!erisi&-. >/e& I ase! a4#+ /e %#licy #$ ajaria I -# &e-aie res%#&se.

S#me !ealers 3 s+45 !ealers sai! /a ajaria -ies l#) mar-i& a&! is

serices are &# -##!.

Dealers c#m%lai&e! /a ajaia -ie /i-/ !isc#+& # is c+s#mers )/e&

/ey !irecly %+rc/ase $r#m ajariaJs s/#)r##m.

I als# #4sere lac #$ c#mm+&icai#& 4e)ee& c#m%a&y a&! !ealers.

*(



**



.;9 BIBLIOGRAPHY

1ar3et&+ "aa+e"et Ph&*&, K$t*er

Resear)h "eth$!$*$+'- K$thar& C9R Kaar&aJs )ata*$+ +eera*

www93aar&a)era"&)s9)$"

www93aar&aw$r*!9)$"

www9hr$hs$&!&a9)$"

www9e**)era"&)s9)$"

www9+$$+*e9)$"

*,

http://www.kajariaceramics.com/

http://www.kajariaworld.com/

http://www.hrjohnsonindia.com/

http://www.bellceramics.com/

http://www.google.com/

http://www.kajariaceramics.com/

http://www.kajariaworld.com/

http://www.hrjohnsonindia.com/

http://www.bellceramics.com/

http://www.google.com/



*9



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priyanka yadav final

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