• The thought sequence must begin to be mapped out at this point.

• After this point of engagement the message must stay relevant and congruent.

• At this point the prospect has created an expectation in their mind.

People buy from people.

• Keeping this in mind you must engage with your customers in conversation.

• You must keep your customers engaged through out the whole conversion process.

Headlines and sub-headers should grab the attention of the right customer.

• Your customers should instantly see the value with taking action.

• Your customers should instantly see what they will get.

• Remember an expectation has been created in their mind.

Use clarity in your message.

• Be clear and avoid persuasive language.

• Let the customer know exactly what they will get.

• Studies have shown that here in America we see on average 8,000 ads a day.

• This is a result of media, billboards, storefronts, classifieds, and the internet.

• We have become immune and numb to the “noise” of the advertising world.

• As a result marketers focus on “shouting” louder, and over marketing their products.

• Too much focus is put in crafting clever headlines and company slogans.

• A marketer should rather focus on being able to clearly articulate and express the value proposition of the company.

• Express your value proposition in a way that’s relevant to your customer’s needs.

• The best headlines are able to push forward momentum through your sales and marketing funnel.

• The best headlines are in context, relevant, and most of all clear.

• When your customers are redirected online they have to get their orientation back.

• This is why clarity of the overall message is important.

• A marketer must follow up on the expectation that was created in order to keep the forward momentum going.

• You must help the customer make meaning immediately.

• If you have you any irrelevant or unclear messaging, then the customer has to stop and make meaning of it.

• This is very dangerous to the thought sequence and overall conversions.

• Anytime your customer has to stop and think, then momentum is lost.

• Your site has 7 seconds and the 1st 4 inches to answer these 3 questions.

• Where am I?

• What can I do here?

• Why should I do it?

To learn more about how you can begin to craft more compelling copy

that drives conversions then click here.

This presentation was brought to you by daringalloway.com