T 01604 750040 F 01604 750809info@middletonwholesale.com www.middletonwholesale.com

NOVEMBER•DECEMBER 2012HEADL NES!

FROM ALL AT MIDDLETON WHOLESALE

FROM ALL AT MIDDLETON WHOLESALE

ChristmasMerryChristmasMerry

Monday 24th December Normal Deliveries, Collections until 1pmTuesday 25th December ClosedWednesday 26th December ClosedThursday 27th December Normal Deliveries and CollectionsFriday 28th December Normal Deliveries and CollectionsSaturday 29th December Collection only 9 - 11.30amSunday 30th December Closed

Monday 31st December Normal Deliveries, Collections until 3pmTuesday 1st January ClosedWednesday 2nd January Normal Deliveries and Collections

OPENINGTIMES

HEADL NES!�

ChristmasNewyear&

TO REMEMBER

D R A U G H T

C A S KView our great selection of Festive Cask Deals including Thwaites

‘Good Elf’ and Shepherd Neame’s ‘Rudolph’s Reward’. Adnams ‘Lighthouse’ is our Price Fighter for November and December.

C I D E RFree Cases from all the leading brands including Bulmers, Brothers and

Kopparberg. Eliot’s Spicy Cider takes on a unique and festive twist when warmed.

PA C K A G E DGreat Deals on Packaged with FREE cases to help you stock up

for the festive frenzy.

S P I R I T SGet into the Christmas Spirit with buy 5 get 1 FREE

on Russian Standard Vodka.

S O F T D R I N K SCracking Christmas Deals from Coca-Cola, Bottlegreen and Britvic.

W I N EEliot’s Mulled Wine provides the perfect winter warmer.

N O V E M B E R

01 02 03 04 07 08 09 10 11 14 1505 06 12 13

16 17 18 19 22 23 24 25 26 29 3020 21 27 28

Bonfire Night

St Andrew’s Day

Remembrance Sunday

D E C E M B E R

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

17 18 19 20 23 24 25 26 27 30 3121 22 28 29

New Year’s Eve

Christmas Eve, Christmas Day & Boxing Day

£78.49per 9 gallon

FORTHCOMING ATTRACTIONS - JANUARY & FEBRUARY

C A S K P R O M O T I O N S F O R N O V E M B E R

£79.49per 9 gallon

£71.49per 9 gallon

£73.99per 9 gallon

£65.49per 9 gallon

£78.49per 9 gallon

O U R R E G U L A R H E A D L I N E R SO U R R E G U L A R H E A D L I N E R SALL AVAIL ABLE THROUGHOUT THE YEAR

3.7%

COURAGE

Directors£82.99per 9 gallon

4.8%

BL ACK SHEEP

Best Bitter£73.49per 9 gallon

3.8%

BITTER ABV 3.7%ADNAMS

Bitter£69.99per 9 gallon

4.3%

THWAITES

LancasterBomber£75.99per 9 gallon4.4%

SKINNERS

Betty Stogs£73.99per 9 gallon

4.0%

THWAITES

Crafty Devil£74.99per 9 gallon

All prices are subject to duty changes

2 0 1 2 C A S K S H O W C A S E2 0 1 2 C A S K S H O W C A S E

ADNAMS

Lighthouse3.4%

£55.99per 9 gallon

P R I C E F I G H T E R

Based on Adnams’ Champion Pale Ale, Lighthouse is a light 3.4% abvgolden beer with a light fragrance, lovely malty flavours and a long hoppyfinish. Brewed with Pale Ale and Crystal malt, it has a hint of caramel and toffee. It’s hopped with a blend of Fuggles and Goldings hops.

AVAIL ABLE THROUGHOUT NOVEMBER & DECEMBER

£

C A S K P R O M O T I O N S F O R D E C E M B E R

3.6%

HOPBACK

Elf &Hoppiness£68.99per 9 gallon3.9%

FULLER’S

LondonPride£86.99per 9 gallon4.1%

GREENE KING

IPA£62.49per 9 gallon

4.5%

BATEMANS

RoseyNosey£78.99per 9 gallon4.9%

GREENE KING

Old SpeckledHen£74.99per 9 gallon4.5%

WELLS & YOUNG’S

Young’sSpecial£79.99per 9 gallon

LANCASTER BOMBER MISSION......Buy 2 x 9g Lancaster Bomber casks and receive a POS KitKit includes:

8 x 4GB USB Bottle Openers100 x Collector Cards & 1 Pint Stamp2 x Posters1 x Pump Clip Wobbler100 x Dripmats

BRITISHBEST

OF

BOMBERLANCASTERTAKE THE

MISSION

Collect 5

pint stamps

to claim your

FREE 4GB USB

BOTTLE OPENER

Ask behind the bar f

or details.

Terms and conditions apply. While stocks last.

LANCASTER BOMBER

COLLECTOR CARD

FREE 4GB

USB BOTTLE

OPENERYOUR MIS

SION... Collect 5 stamps to claim your

See back for terms & conditions

£75.99

Available while stocks last. Max 2 Kits per customer.

Winter Seasonal Ales

Crafty DevilPremium ruby ale. Deliciously malty with late hop character.

£74.99

Good ElfA festive, full-bodied dark ale. Deep and rich and fruity with a lingering hop finish.

£74.99

www.thwaites.co.uk

LA..ca

9999..957££7

ANCASTER BOM..Buy 2 x 9g Lasks and rece

MBER MISSIOLancaster Bomive a POS Kit

N...mber

caKit

8 x1002 x1 x100

7££7

asks and recet includes:

x 4GB USB Bottle Openers0 x Collector Cards & 1 Px Postersx Pump Clip Wobble0 x Dripmats

r

ive a POS Kit

Pint Stamp

Coll

lect 5

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*whilst stocks last

*

Buy any 2 x 9g from the qualifying rangeRECEIVE A FREE CASE OF SOL LAGER

Jennings Cumberland Ale 4.0% ABV, Marston’s Pedigree 4.0% ABV, Wychwood Hobgoblin 4.5% ABV, EPA (English Pale Ale) 3.6% ABV

Full terms and conditions on offers, please visit www.nationaldrinks.com

£69.99per 9g

3.9% ABV

SPECIAL PRICE

£62.99per 9g

*whilst stocks last

*

WHATEVER YOU DO, TAKE PRIDE

FULLER’S

LONDON PRIDE

500ml BOTTLES

PAY ONLY

£17.00per case

£74.99per 9 gal firkin

A distinctive, rich, well balanced malty ale bursting with character. A full fruity aroma and

deliciously smooth.

Fantastic Quality – Gold Monde award winner

in 2009 and 2010.

A huge following – the alebrand with more drinkers

than any other premium ale.

Special Offer pricesavailable for November

and December

“OLD SPECKLED HEN”

CASK 4.5%

&

For more details on GUINNESS® SURGER®,

call 08457 515 101.Need more POS?

Go to www.diageopos.comThe GUINNESS and SURGER words and associated logos are trade marks. © Guinness & Co. 2012. The BLOSSOM HILL words and associated logos are trade marks. © Blossom Hill Winery 2012

Buy 4 cases of

GUINNESS®

SURGER®

GUINNESS® SURGER® is one of the fastest growing innovations in the GB on trade!

GUINNESS® SURGER® can only be served with the GUINNESS® SURGER® unit.

Get a case of Blossom Hill Minis FREE*

Free stock = 12 x 187ml White, White Zinfandel or Red.Worth £36 at a suggested selling price of £3 per bottle.

*Whilst stocks last. Limit of 2 deals per customer.

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*whilst stocks last

Special Offer prices available for November and December

£69.99 PER 9 GAL FIRKIN

£62.99 PER 9 GAL FIRKIN

£64.99 PER 9 GAL FIRKIN

A lighter, refreshing golden aleappealing to a younger

cask ale consumer.

The Nation’s favourite cask alefrom the heart of the Suffolk

countryside, with a characteristichoppy taste and aroma and a

refreshing, easy drinking style.

A premium cask ale appealing to those looking for richer,

more complex flavours.

GREENE KING IPA GOLD GREENE KING IPA GREENE KING IPA RESERVE

SINCE 1799

CRAFTED FOR THE MOMENT

Fantastic offers for Christmas on the Greene King IPA family of quality cask ales.

NOVEMBER•DECEMBER 2012 �

HEADL NES!�

NOVEMBER•DECEMBER 2012 �

From Belgium with pride

330ml x 24 ABV 4.8%First developed as a Christmas beer in

Leuven, Stella Artois is brewed to perfection using the original Stella Artois

yeast and only the best ingredients including the celebrated Saaz hops.

It’s the optimum premium lager, with its full flavour and clean, crisp taste.

CONTACT YOUR LOCAL

NDD MEMBER TO ORDER

330ml x 24 ABV 4.8%Budweiser is a medium-bodied, flavourful,

crisp and pure beer with blended layers of premium American and European hoparomas, brewed for the perfect balance of

flavour and refreshment.

Budweiser is brewed with time-honouredmethods including “kraeusening” for natural carbonation and Beechwood ageing, which results in unparalleled

balance and character.

CONTACT YOUR LOCAL

NDD MEMBER TO ORDER

The No.1 German Beer

275ml x 24 ABV 4.8%The hops used to brew Beck’s today, still come from the Hallertau region in

Germany, and every bottle of Beck’s isbrewed according to the uncompromising

German Reinheitsgebot (Purity law). With a strong and committed heritage,Beck’s has had only 6 brew masters

throughout a 125 year history.

CONTACT YOUR LOCAL

NDD MEMBER TO ORDER

H A R T N o . 1

T A W N Y B E E R

Bright tawny with amber andgolden highlights.

Fruity, malty aromas with grassy,citrusy notes.

Fresh and fruity on the palatewith spicy bitterness and citrus,

hay-like aromas on the refreshing finish.

£62.99per 9 gallon

H A R T N o . 3

R U B Y B E E R

Dark and alluring with rich rubyhighlights.

Full malty, spicy aromas.

Full and forward on the palatewith rounded, rich malty

flavours supported by gentlespicy hoppiness.

£68.99per 9 gallon

H A R T N o . 8

D A R K B E E R

Dark coffee coloured with dark ruby hints.

Bold toasted fruit aromas andhints of espresso.

Full and warming roasted fruitand molasses flavours balancedby bitter coffee, chocolate and

spice aromas over a long finish.

£72.99per 9 gallon

After a fantastic exclusive launch in the summer of Hart No.1, the new PURE BEER fromWellingborough, we have again teamed up with Rob and Sarah at the brewery to bring you anexclusive wholesale offer for the key winter trading period. No.1 makes a return at the sameGREAT VALUE price and is joined by new stable mates No.3 4.7% Ruby Beer and No.8 5.0%Dark Beer. All three are made from 100% British malts and 100% English hops for a taste ofpure Northamptonshire ale.

S U P E R BV A L U E A N D

Q U A L I T Y

NOVEMBER•DECEMBER 2012 �

woodfordes.co.uk I @WoodfordesAle

Brewed with Norfolk Barley

£76.50PER

9 Gal.

Smooth, rich and rounded ‘Old Ale’ with a velvety texture and hints of chocolate,

treacle and liquorice.

STYLE: Old Ale ABV: 4.6%

Ruby red/black Rich roast malt Roast/treacle/chocolate

£71.99PER

9 Gal.

£74.50PER

9 Gal.

Fresh and zesty with crisp floral flavours. A background of sweet malt and a hoppy ‘grapefruit’

bitter finish characterises this champion bitter.

STYLE: Bitter ABV: 3.8%

Light amber Fresh floral Citrus/grapefruit

A copper-coloured ale with a distinctive aroma of rich spice and citrus fruit. Hints of sweet malt

and fruit with a dry finish.

STYLE: Golden ABV: 4.0%

Copper Delicately floral/spicy Mellow/dry

CALL 01604 750040ORDERNOW

Buy 6 x Smirnoff Vodka 1.5Ltr

PAY ONLY

£22.39per bottle

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Red Bull cansPAY ONLY

£17.99per case

BE AN ANGEL AND GET SOME WINGS THIS CHRISTMAS

SPECIAL CHRISTMAS OFFER, BUY 5 CASES AND GET 1 CASE FREE.*

*Whilst stock lasts

WITH A HINT OF SPICED ORANGECARLING ZEST

NOW AVAILABLE ON DRAUGHT

Terms & Conditions:

1. Offer available from 01.11.12 – 31.12.12. 2. Molson Coors (UK) may withdraw this offer at any time. 3. Offer available while promotional stocks last. 4. Customers are responsible for any tax liability which may arise.

HEADL NES!�

*whilst stocks last

*whilst stocks last

While stocks last. Case Size : 12 x 500ml

Stock up now and join the retro revolution

Buy 6 cases get 1 free

The JEREMIAH WEED words and associated logos are trade marks. © Jeremiah Weed Distilling Company 2012.

*whilst stocks last

Russia’s best-selling PREMIUM vodka, distilled and bottled in St Petersburg

New TV campaign starts 19th Novemberuntil Christmas

£3.4m ATL TV and Cinema campaign

UK’s no 2 PREMIUM vodka brand now growing at +38%**

* on 70cl only ** source: internal dataEnjoy Responsibly

freebuy fi ve, get one

*

*whilst stocks last

Offer available for 200ml and 330ml Coca-Cola NRG bottles only. Free case of stock must be same pack size as those purchased and excludes Diet Coke.

Offer available during November 2012 only through your participating wholesaler, subject to availability and their terms and conditions. All cases must be

purchased in one transaction. 1 by Volume CGA On Premise 52 week MAT. GB. Coca-Cola, Coke, the Dynamic ribbon device and the design of the Coca-Cola

Contour Bottle are registered trade marks of The Coca-Cola Company.

N O V E M B E R O N LY

bottlegreen sparkling pressé275ml, cases of 12

Take advantage of these deals during November to supply Christmas demand

www.bottlegreendrinks.com

buy4 cases

get 1

FREE

PLUS POS KIT FREE

Offer available during November only, through your participating wholesaler only, subject to their availability and terms and conditions.

Monster Energy is a registered trade mark of Hansen Beverage Company.

whilst stocks last

N O V E M B E R O N LY

N O V E M B E R O N LY

Choose one free case of 24 x 125ml Schweppes Tonic or Slimline Tonic when you order 6 cases from the following

125ml Schweppes Mixers & Juices range: Schweppes Tonic, Slimline Tonic, Bitter Lemon, Lemonade & Canada Dry,

Schweppes Orange, Pineapple, Tomato & Pink Grapefruit Juice; or choose one free case of 24 x 200ml Schweppes

Tonic or Slimline Tonic when you order 5 cases from the following 200ml Schweppes Mixers & Juices range: Schweppes

Tonic, Slimline Tonic, Bitter Lemon, Slimline Bitter Lemon, Lemonade, Soda, Russchian, Ginger Beer & Canada Dry,

Schweppes Orange, Pineapple, Tomato & Pink Grapefruit Juice. If you order a mixture of pack sizes, choose a free case

of Tonic or Slimline Tonic from the smallest pack size range in your order. Offer excludes Coca-Cola and Diet Coke.

Offer available November 2012 only, through your participating wholesaler, subject to availability and their terms and

conditions. Schweppes, the Fountain Device and the 196 Graphics are registered trademarks of Atlantic Industries.

Canada Dry is a registered trade mark of Canada Dry Corporation Limited. 1 ACNielsen, combined Independents, Leased

and Tenanted, Tonic ROS, MAT to Jan 2010. 2 Independent research conducted by Engage Research, 314 respondents,

August 2009. The mixer brand you prefer in the trade, 34% voted Schweppes vs. 7% nearest competitor.

*Buy any 3 cases of 24 x 275ml NRGB Appletiser or 24 x 275ml NRGB Red Grapetiser or 24 x

275ml NRGB White Grapetiser and get one case of 24 x 275ml NRGB Appletiser or 24 x 275ml

NRGB Red Grapetiser or 24 x 275ml NRGB White Grapetiser free. Free case of stock must be

the same as those purchased. All cases must be purchased in the same transaction.

Offer available November 2012 in participating wholesalers only, subject to availability and

their terms and conditions. Appletiser and Grapetiser are registered trade marks of SABMiller

International B.V.

*Buy any 3 cases of 15 x 330ml Capri-Sun Orange, Blackcurrant or Tropical and get one case of 15 x 330ml Capri-Sun Orange, Blackcurrant or Tropical free purchased

on one occasion. Offer available during November 2012 only subject to availability, while stocks last. See your wholesaler for details. All cases must be purchased

in one transaction. †AC Neilsen Total coverage MAT to 17/03/2012. ‘Capri-Sun’ is a registered trade mark of WILD, Heidelberg, Germany.

GreatChristmasoffers

Schweppes 125ml & 200ml

Mixers & Juices

BUY6CASES

getonecaseofTonic

FREE

3

HEADL NES!�

N O V E M B E R O N LY

Get your suppliers right!NDD Members benefit from special offers and bulk buying at anational level ensuring a fantastic service and the best prices!

Stock - Check and Check AgainPlan ahead and check when your suppliers deliver over the festive period.

Deck the Halls!Christmas Decorations will give your outlet an instant face lift.Go all out with Christmas trees, baubles, wreaths and fairylights.

Festive FoodGive your menu a festive makeover. Ensure you have thetraditional festive foods with all the trimmings, but why notconsider giving them a modern twist?

Sparkle!If you can’t have a glass of bubbly at Christmas, when canyou? It really is the perfect time to push up sparkling wine andChampagne sales. Ensure you have a good range and yourstaff can offer recommendations.

Keep Festive Spirits High......with Christmas Cocktails! Clean glassware and goodpresentation is the key to benefiting from the high profitmargins that can easily be achieved from these drinks.Consider a “Mocktails” menu for drivers and non-drinkers.

“Driving Home for Christmas”Ensure your outlet displays a responsible drink driving message.

Your Little HelpersWell trained and enthusiastic staff are crucial to ensureeverything runs smoothly. If you have temporary workers,make sure you have given them enough training to cope withthe busy periods.

A Christmas CarolChristmas music is the perfect way to get people in the partyspirit. Karaoke always creates a great atmosphere for ChristmasParty Bookings.

Eat, Drink and Be MerryWith good food, flowing drinks and a great atmosphere yourcustomers are guaranteed to have a great time. Bring customersback to your outlet in the New Year with simple vouchers toencourage repeat visits.

The countdown to Christmas has begun! With spirits high and Christmas parties aplenty, the festive seasonis the perfect opportunity to maximise profits in your outlet. Good planning is the key to ensure everythingruns smoothly during this hectic time. Generating excitement and interest in your outlet will keep yourcustomers sweet all through 2013!

Cheers!

Christmas!Merry

CHEERS TO CASK THIS CHRISTMASGood news, the 2012 Cask Report has highlighted a fantastic year for caskales, with cask demonstrating growth for the first time in 20 years.• Cask ale’s share of the beer market has grown from 7% to 8% and the category has now overtaken

keg as the most popular form of draught ale.• Cask sales have increased among less traditional venues including café and town centre circuit bars.• National Cask Ale Week has really helped to boost the profile of cask.

The “Try before You Buy” scheme has been deemed a great success.

Keep Cask flowing this ChristmasIndustry statistics show that cask ale outperforms the overall beer market over the festive period, so this isthe perfect opportunity to push cask sales in your outlet this Christmas. Ensure you have a good selectionand serve every pint in perfect condition.

Middleton Wholesale Ltd.Tyne Road, Weedon Road Industrial Estate, Northampton, NN5 5AF.Tel: 01604 750040 Fax: 01604 750809Email: info@middletonwholesale.comWeb: www.middletonwholesale.com

Terms and Conditions1. All offers are available from 1st November to 31st December 2012 unless otherwise stated. 2. All offers aresubject to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would

breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5.This brochure is notintended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase

beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is

no such tie. 7. All prices featured may be subject to a duty increase.