MARCH•APRIL 2012HEADL NES!T 01604 750040 F 01604 750809

info@middletonwholesale.com www.middletonwholesale.com

HEADL NES!

ST. PATRICK’S DAY SATURDAY 17TH MARCH•Make sure your customers

‘Enjoy the Craic’ on St. Patrick’s Day and you can increase your profits as a result

• Go with the Green theme and decorate your outlet with bunting, shamrocks & tablecloths

• Live Irish music and special offers on Irish brands will make for a great night!

MOTHER’S DAY SUNDAY 18TH MARCH

• According to the Morning Advertiser it really is ‘The Mother of all opportunities for pubs’ so make more money on Mother’s Day!

• Remember to plan and promote your offers in advance and create a bespoke menu with food and drinks which appeal to Mums

ST. GEORGE’S DAY MONDAY 23RD APRIL

• St.George’s Day is the third busiest day in English pubs somake the most of it!

• Fly the Flag early in advance of Euro 2012 and get your outlet decorated and ready to cheer on England this Summer

• Toast the dragon slayer - visitwww.thevalueofstgeorge.com

PLANNING FOR SPRING

INDEXINDEX DATESTO REMEMBER

M A R C H

A P R I L

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

St George’s Day

Easter Weekend(6th - 9th April)

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16

17 18 19 20 23 24 25 26 27 30 3121 22 28 29

British Summertimebegins

Grand National

Mother’s Day

St Patrick’s Day

12

DR A UGHTLook out for our fantastic installation deals including Carlsberg, Staropramen,

Kaltenberg Hell and Kingstone Press.

CA SKKick start Spring with Worthington’s Spring Shield - exclusive to NDD

members. Don’t forget to stock up on Guinness for St. Patrick’s Day - sure tobe a best-seller. Plus, ‘for Bombardier, England and St. George’ there’s some

great England POS available - Bang On!

C I D ERThis March and April there are super Spring deals from Brothers andKopparberg, as well as branded glasses for the new Limited Edition Westons Twist - Medium Dry Cider with Ravishing Raspberry.

PA CKA GEDFeatured on the outside of this edition is San Miguel Fresca- a refreshing, crisp, sunshine lager, new from Carlsberg.Also available for a limited time only - Carling Zest.

SP I R I TSThis edition of HeadLines features some cracking Easter deals on Corky’s,

Jungfrau and Southern Comfort. Don’t miss out on your free Opal shot glass kit!

S OF T DR I NKSA varied soft drinks range is key. Watch out for the new Limited Edition J2O Papaya Punch - ‘chosen by the public’, as well as fantastic deals on

Coca-Cola 330ml and Monster Energy.

MARCHONLY

MARCH•APRIL 2012

HEADL NES!

MARCH•APRIL 2012MARCH•APRIL 2012

McMULLEN

Cask Ale£63.49per 9 gallon

FORTHCOMING ATTRACTIONS - MAY & JUNE

C A S K P R O M O T I O N S F O R M A R C H

£77.99per 9 gallon

£67.99per 9 gallon

£72.99per 9 gallon

£63.99per 9 gallon

£76.99per 9 gallon

O U R R E G U L A R H E A D L I N E R SO U R R E G U L A R H E A D L I N E R SALL AVAILABLE THROUGHOUT THE YEAR

3.8%

CAIRNGORM

TradeWinds£70.49per 9 gallon4.3%

CAIRNGORM

Gold£72.99per 9 gallon

4.5%

THWAITES

I.P.A.£71.99per 9 gallon

When Daniel Thwaites was embarking on his brewing career, the INDUS would have been voyagingto the East Indies - trading Lancashire cotton for exotic Eastern delights. Our INDUS Pale Alecelebrates ales of that period with a refreshing brew enriched with abundant hops for flavour thatstays fresh and crisp to the finish. Refreshing amber ale, brewed with four hop varieties for superbtaste and aroma.

3.9%

SA Gold is a full-flavoured, hoppy and refreshing golden ale. Careful use of hops creates asatisfying bitterness, perfectly balanced by vibrant citrus aromas and complex hop flavours fromlate-hopping using Cascade and Styrian Goldings. A deliciously satisfying and refreshing pint!Its refreshing and clean taste instantly proved popular with both consumers and industry expertswinning awards only a year after being launched.

4.3%

BRAINS

SA Gold£68.99per 9 gallon

All prices are subject to duty changes

2 0 1 2 C A S K S H O W C A S E2 0 1 2 C A S K S H O W C A S E

WELLS AND YOUNG’S

John Bull3.6%

£53.99per 9 gallon

P R I C E F I G H T E R

Great flavour from a 3.6% beer. Heaps of fresh green Challengerhops above toasted toffee malt with a real quenching finish.

AVAILABLE THROUGHOUT MARCH & APRIL

£

BLACK SHEEP

BestBitter£71.99per 9 gallon

C A S K P R O M O T I O N S F O R A P R I L

3.8%

SHARP’S

DoomBar£71.99per 9 gallon

4.0%

WORTHINGTON’S

RedShield£69.49per 9 gallon

4.2%

TITANIC

Iceberg£69.99per 9 gallon

A combination of Maris Otter pale malt and fine wheat malt, give this refreshing beer real zest.Add fresh tasting Yakima Galena and Cascade hops and what you get is a fantastic wheat beerthat will hole any passing thirst.

4.1%

TITANIC

Slipway£72.99per 9 gallon

Yakima Galena and Cascade from the US provide bitterness and citrus notes whilst EnglishChallenger give balance to the triumvirate. Let this beer slip gently to her mooring and sharewith us the very best of British creativity.

EXCLUSIVE TO NDD CUSTOMERS

4.5%

Doom Bar Bitter is named after an infamoussandbank at the mouth of the Camel Estuaryin North Cornwall. Sailors respect the DoomBar knowing it to be unforgiving if met withhaste or arrogance.

Doom Bar has achieved international cultstatus, is one of the fastest growing beerbrands in the UK and the best selling caskbeer in the South West of England.

JUBILEE BEERCOMING SOON

HEADL NES!

AVAILABLE IN MARCH & APRIL

£68.99per 9 gal

MARCH•APRIL 2012

HEADL NES!

MARCH•APRIL 2012

HEADL NES!

APRILONLY

Now Available from Middleton Wholesale

£63.49 £74.99

£61.49 £71.99

MARCH

APRIL

MARCH•APRIL 2012

HEADL NES!

GREATPRICE

NOBULL!

RED BULL ENERGY DRINK

SPECIAL PRICE

£17.99percase

MARCH•APRIL 2012

HEADL NES!

KISSING TREE 187ml WINE RANGEPERFECT SERVE EVERY TIME AND WITH ALL THE MOST POPULAR VARIETALS

KISSING TREE 75cl WINE RANGE

BORTOLOMIOL PROSECCO 20clSPECIAL PRICE

£54.99per (24 x 200ml) case

Buy 12 x 75clRECEIVE 1 x 75cl BOTTLE

FREE

AVAILABLE IN CALIFORNIAN ZINFANDEL ROSÉ, ITALIAN PINOT GRIGIO & AUSTRALIAN SHIRAZ

INTRODUCING SINGLE SERVE QUALITY SPARKLING WINE FROM ITALY

SPECIAL PRICE

£28.99per(24 x 187ml)case

MARCH•APRIL 2012MARCH•APRIL 2012

R E K O R D E R L I G

drinkaware.co.uk for the facts

MARCH•APRIL 2012

HEADL NES!

MARCH•APRIL 2012

HEADL NES!

MARCH•APRIL 2012

MARCHONLY

12 x500ml

PAY ONLY

£17.49per case

HEADL NES!

MARCH ONLY

MARCHONLY

MARCHONLY

MARCHONLY

MARCHONLY

MARCH•APRIL 2012

• Update your advertising boards to help promote your St. Patrick’s Day event a couple of weeks in advance.

• Order St. Patrick’s Day decorations early to avoid disappointment.• Use chalkboards to highlight relevant Irish drinks and promotions.• If your staff are feeling brave enough, dress up for the event. Alternatively, provide them with St. Patrick’s T-Shirts.

• Cater for those with a sweet tooth, offer speciality Irish desserts such as Baileys Cheesecake and Chocolate Orange Guinness cake.

• Take advantage of the high profit margin; get promoting and selling those Gaelic coffees!

• Live music helps provide the “craic” to any St. Patrick’s Day celebration. If this isn’t anoption make sure you have traditional Irish music, Irish bands and Irish anthems playingthroughout the pub.

TOPTIPSFORST.PATRICK’,SDAY

SATURDAY17THMARCH2012

THEMOTHEROFALLOPPORTUNITIESFORPUBS*SUNDAY18THMARCH2012

GET READY FOR ASUPER SPRING WEEKEND

Go with the greentheme. Decorate yourpub with bunting,shamrocks and green

table cloths

Go with the greentheme. Decorate yourpub with bunting,shamrocks and green

table cloths

Stay open later this St. Patrick’s Day! Apply for aTENs notice at least 10 working days in advance

Stay open later this St. Patrick’s Day! Apply for aTENs notice at least 10 working days in advance

ENJOYTHE CRAIC

ENJOYTHE CRAIC

‘‘ ‘‘

Mothering Sunday is more popular than New Year’s Eve for pub visits so make sure you’re organised! Promote theevent in advance and remind your potential customers that “Mums deserve a treat” and suggest they book in advanceso not to miss out.

Handy hints on how to promote Mother’s Day:· Create a bespoke menu and offer traditional, classic foods· Offer desserts and sparkling wine· Make sure your pub is family friendly· Add a feminine touch with fresh flowers on the tables· Mother’s Day promotions - eg. ‘Free Coffee for Mums!’· If it’s a nice day, make the most of your outdoor space

If you have any outdoor play areas, give them a spruce up and ensure they are clean and tidy. Families are likely to stay longer if their children are happily playing.

* Headline from ‘The Morning Advertiser’

Middleton Wholesale Ltd.Tyne Road, Weedon Road Industrial Estate, Northampton, NN5 5AF.Tel: 01604 750040 Fax: 01604 750809Email: info@middletonwholesale.comWeb: www.middletonwholesale.com

Terms and Conditions1. All offers are available from 1st March to 30th April 2012 unless otherwise stated. 2. All offers are subject toregional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach

a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should beconsidered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie.

7. All prices featured may be subject to a duty increase.

RAISEAPINTTOST.GEORGEMONDAY23RDAPRIL2012

St.George’s Day falls on a Monday this year, meaning your pub canhost a weekend-long celebration of Englishness to maximise profits.

• St. George’s Day is the third busiest day in English pubs so…plan, plan, plan! Write to your local paper to inform them of your plans for St. George’s Day and start advertising a couple of weeks in advance to maximise its potential.

• When the day arrives, fly the flag for St. George. Decorate your pub with St. George’s Cross bunting and flags.

• Give your menu an English makeover, use fresh produce and serve traditional English dishes eg. Lancashire Hot Pot,

Beef & Ale Pie, Toad in the Hole, Fish & Chips. Finish with Apple Crumble, Jam Roly Polyand Bread & Butter Pudding.

• Why not run a St. George’s Day Quiz? Take a look at these for inspiration www.telegraph.co.uk/news/features/3636354/St-Georges-Day-quiz-So-you-think-you-know-England.html

• Celebrate English music with live music or a DJ. Alternatively, host a karaoke night to celebrate great English artists and anthems!

• Display English sporting events and glorious moments for England on your big screen, relive the 1966 World Cup!

• Be creative to set you apart from your competitors. Think about the things that make our country and your local area great and make a night of it.

Toast the dragon slayer at 10.45pm!www.thevalueofstgeorge.com

A free drink to any “GEORGE” or “GEORGINA” thatenters the pub!

P L A N A H E A D F O R T H E G R E A T B R I T I S H S U MM E R

MAY07 May Bank Holiday12 F.A.Cup Final19 Champions League Final28 National BBQ Week (28th May - 3rd June)

JUNE04 Spring Bank Holiday05 Diamond Jubilee Holiday08 UEFA Euro 2012 (8th June - 1st July)17 Father’s Day

JULY27 London Olympic Games (27th July - 12th August)

AUGUST27 Summer Bank Holiday

WELLS BOMBARDIER - THE OFFICIAL ‘DRINK OF ENGLAND’