headlines brochure january to february 2013 from middleton wholesale
DESCRIPTION
HeadLines is a bi-monthly publication showcasing the latest promotional offers and newest products available from Middleton Wholesale.TRANSCRIPT
INDEXR E G U L A R H E A D L I N E R S
This edition of HeadLines introduces our leadinglights for 2013 with Adnams Southwold Bitter, St Austell’s Tribute & Trelawny, Young’s Bitter
and the very English Wells Bombardier.
C A S K‘In the Limelight’ throughout January and February is Skinner’s New Year Golden Ale Cornish Trawler.
See our Cask spread inside for great prices onselected cask ales.
D R A U G H TFree POS kits when you install Coors Light
and Carling - get kitted out for the New Year.
PA C K A G E DStock up on NEW Foster’s Gold, a contemporary
4.8% premium lager with a clean crisp taste - The Posh Drop! Plus, free POS when you buy
2 cases of Corona.
DATESTO REMEMBER
J A N U A R Y
F E B R U A R Y
01 02 03 04 05 06 07 08 09 10 11 12 13 14
15 16 17 18 19 20 21 22 23 24 25 26 27 28
Capital One League Cup Final
Six Nations Rugbyopening weekend
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16
17 18 19 20 23 24 25 26 27 30 3121 22 28 29
Burns Night
New Year’s Day& Bank Holiday
Valentine’s Day
FA Cup 3rd RoundWeekend
HEADL NES!
FEBRUARY FIXTURESSat 2nd 13.30 Wales v Ireland
16.00 England v Scotland Sun 3rd 15.00 Italy v FranceSat 9th 14.30 Scotland v Italy
17.00 France v WalesSun 10th 15.00 Ireland v EnglandSat 23rd 14.30 Italy v Wales
17.00 England v FranceSun 24th 14.00 Scotland v Ireland
MARCH FIXTURESSat 9th 14.30 Scotland v Wales
17.00 Ireland v FranceSun 10th 15.00 England v ItalySat 16th 12.30 Italy v Ireland
14.45 Wales v England17.00 France v Scotland
• The RBS Six Nations 2013 opens with Grand Slam Champions Wales at home to Ireland on 2nd February, with England entertaining Scotland at Twickenham for the Calcutta Cup later on the same day!
• The games provide for some exciting fixtures and opportunities to show live matches, all either on a Saturday or Sunday.
ROLLING OUT NEXT EDITION - MARCH & APRIL
C A S K P R O M O T I O N S F O R J A N U A R Y
£71.49per 9 gallon
£79.49per 9 gallon
£65.49per 9 gallon
£78.49per 9 gallon
£69.99per 9 gallon
O U R R E G U L A R H E A D L I N E R SA V A I L A B L E T H R O U G H O U T T H E Y E A R
4.1%
THWAITES
Wainwright
4.0%
SHARP’S
Doom Bar
5.0%
SHEPHERD NEAME
BishopsFinger
4.5%
ST AUSTELL
Proper Job
The aroma of Doom Bar combines an accomplished balance of spicy resinous hop,inviting sweet malt and delicate roasted notes. The mouth feel is a perfectlybalanced and complex blend of succulent dried fruit, lightly roasted malty notesand a subtle yet assertive bitterness. The bitterness remains into the finish withdry fruity notes which implore the drinker to go back for more.
3.6%
FULLER’S
GalesSeafarers
Seafarers is a delicious, thirst quenching ale. The secret of the hugely satisfying,refreshing taste of this light, amber beer is in the blend of finest quality Englishmalt, Admiral hops and the unique Gales yeast. Well-developed fruity malt flavoursand gentle bitterness sail through to a satisfying hoppy finish.
£75.49per 9 gallon
£81.99per 9 gallon
£73.99per 9 gallon
£73.49per 9 gallon
£67.49per 9 gallon
All prices are subject to duty changes
SKINNER’S
Cornish Trawler3.6%
Skinner’s New Year Golden Ale. Beautifully hoppy session ale with hints of citrus
and bitter sweet malts.
AVAIL ABLE THROUGHOUT JANUARY & FEBRUARY
C A S K P R O M O T I O N S F O R F E B R U A R Y
2 13R O L L O U TC ASK
SKINNER’S
Betty StogsHOOK NORTON
Hooky
4.3%
S. A .BRAINS
S A Gold
4.5%
S. A .BRAINS
Rev James
A subtly balanced, golden bitter, hoppy to the nose, malty on the palate - the classic session beer and eminently drinkable.
4.8%
WELLS & YOUNG’S
Directors
This premium cask ale has a strong following throughout the country. CourageDirectors is pale brown in appearance with a deep rich taste. Full-bodied with aclean, bitter taste, balanced with a sweet burnt, malty and fruity notes with adistinctive dry-hop aroma and flavour.
I N T H EL I M E L I G H T
4.0% 3.5%£73.99
per 9 gallon
£68.49per 9 gallon
£70.99per 9 gallon
£65.99per 9 gallon
£55.99per 9 gallon
£82.99per 9 gallon
Buy 3 x 9g of BombardierRECEIVE
1 x FREE 70cl BOTTLEOF SMIRNOFF VODKA
W H I L E S T O C K S L A S T
£78.49per 9 gallon
/bombardier.beer
PROUD SPONSORS OF
Dave
H O G S H E A D B I T T E RThis robust ale exhibits a maltinesswith underlying tones of luscious
cane sugars whilst the use ofBramling Cross dry hops contribute
to the striking aroma and palate.
J A N U A R Y O N L YC O O P E R ’ S B U T T
An amber red, full bodied bitter in the classic IPA style. Robust in
flavour, late and dry hopped withGolding and Fuggle hops to give a
pronounced citrus taste and aroma.
F E B R U A R Y O N L Y
£70.99per 9g
equivalent
T H E A K S T O N B R E W E R Y Y O R K S H I R E
A U L D L A N G S Y N EDeep amber beer, spicy hop
perfume, toasted nutty flavours and smooth lingering malt.
J A N U A R Y O N L YO V E R T H E B A R
Polished copper ale, aromaticallyhoppy and incredibly bittersweet
balance.
F E B R U A R Y O N L Y
3.8%
£86.77per 11g
£70.99per 9g
equivalent
3.8%
£86.77per 11g
4.1%
£74.99per 9g
4.0%
£74.99per 9g
4.1%
£69.99per 9g
4.3%
£69.99per 9g
C A L E D O N I A N B R E W E R Y E D I N B U R G H
4.5%
£70.99per 9g
4.2%
£69.99per 9g
F O R T H C O M I N G S E A S O N A L A L E S
F O R T H C O M I N G S E A S O N A L A L E S
£0.97P E R
P I N T
£0.99P E R
P I N T
£0.99P E R
P I N T
£1.04P E R
P I N T
£0.99P E R
P I N T
£1.04P E R
P I N T
£0.97P E R
P I N T
£0.97P E R
P I N T
CASK OFFER PRICE
£67.49 per firkin
PLUS...Buy 2 x firkins of Seafarers
RECEIVE1 x FREE 70cl BOTTLEOF SMIRNOFF VODKA
W H I L E S T O C K S L A S T
GALE’S SEAFARERS
POS HOTLINE 020 8996 2114
J A N U A R Y & F E B R U A R Y
while stocks last
£69.99per 9 gallon
RomanceFineAGETTING READY FOR VALENTINE’S DAY
• Valentine’s Day provides a fantastic opportunity to put on a fun event in February to attract both couples and singles• It is a great DATE on which to make a special occasion at a quiet time of the year• How about a Valentine Promotion including a Champagne or sparkling wine, chocolates and a red rose?• For the younger audience it is a more social affair so spice up with saucy cocktails and a chance to
meet their perfect match• Stage a Valentine’s quiz with music and snacks for people to enjoy with a group of friends• A Singles Night is a good option if you don’t serve food• Create a little extra fizz with a Champagne promotion! Make a display with bottles, ice buckets
and POS and create a meal deal that includes a glass of Champagne. Make sure the Champagne is chilled properly and ensure your staff have tasted it so they can talk up the promotion
THURSDAY
FEBRUARY14T H
Enjoy the rivalry at this year’s RBS Six Nations!Champions Wales have faltered since winning the Grand Slam in 2012 and aresurgent England, high on confidence after their record win against the mightyAll Blacks, should prove to be the main challengers to their crown.Live coverage is on the BBC with matches either taking place on a Saturday or Sunday.
THE BIG SCREEN
BIG SCREEN CHECKLISTArrange the screens in the best positions to
provide the best view for your customers
Think about installing a screen behind thebar so that customers don’t miss any of the
action while they are being served
Make sure you have the best connection and ensure everything is in working order
Be prepared to adjust the sound levels asthe noise increases so your staff can hear
the half time drinks orders
Check the security and visibility from theoutside to avoid unwelcome interest
Ensure the lighting is suitable for day and night viewing and adjust according tothe sport - dimmer for rugby and football
and brighter for golf
PROMOTIONAL IDEASPRIZE DRAW - gets loads of people involved, very simple to run! Making theannouncement of the winner later in the evening will keep people with you for longer,especially if the prize is one they’d all love to win.
QUIZ - brings out the competitive element in us all, and also very straightforward interms of organisation.
FUN PROMOTIONS - during the match, guess the minute of the first try, the minute of the first yellow card, special prices on beer if a particular player scores.Try things that get people talking and involved in the match.
FLY THE FLAG - putting up the competing country’s flags inside and outside your pub adds greatly to the atmosphere. You can use the flags/mini rugby balls asinstant prizes throughout the tournament.
SUPPORTERS PHOTO WALL - take photos before, during and after eachmatch and create a photo wall in your bar. It will add to the atmosphere of your puband be a talking point for many weeks to come.
SATURDAY 2ND FEBRUARY
UNTILSATURDAY
16TH MARCH
Middleton Wholesale Ltd.Tyne Road, Weedon Road Industrial Estate, Northampton, NN5 5AF.Tel: 01604 750040 Fax: 01604 750809Email: [email protected]: www.middletonwholesale.com
Terms and Conditions1. All offers are available from 1st January to 28th February 2013 unless otherwise stated. 2. All offers are subject
to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach abeer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an
inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or anyother products. In such cases only those products, which are excluded from such agreements, should be
considered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.
INTRODUCING A GREATNEW BEER
FROM ST. AUSTELL BREWERYRUCK & ROLL
£74.99per 9 gallon
4.0% ABV
OLD HOOKYAT A FANTASTIC PRICE
£79.99per 9 gallon
4.8% ABV
BUY 2 x 9g RECEIVE A FREE GILBERT RUGBY BALL