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The Pharmanex Bio Scan Wellness Program What if you could Enhance Clinical Outcomes What if you could Generate more Referrals What if you could Generate more Income

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Health Care Practitioners can add $$ to their bottomline without increasing their hours. Live with Intention, DrBillTothCom/blog

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Page 1: HCP PowerPoint   Dr Bill Toth

The Pharmanex Bio Scan Wellness Program

• What if you could Enhance Clinical Outcomes• What if you could Generate more Referrals• What if you could Generate more Income

Page 2: HCP PowerPoint   Dr Bill Toth

IT’S TOUGH OUT THERE

Reimbursement issues

Page 3: HCP PowerPoint   Dr Bill Toth

THE COMMON“OSTRICH APPROACH”

Page 4: HCP PowerPoint   Dr Bill Toth

Origin of Pharmanex

• Dr Joseph Chang, 15 years in the Pharmaceutical industry (Wyeth)

• Identified need for quality control standards in nutritional industry

• Co-founded Pharmanex in 1996

• Achieved $50 million/yr in sales

• Purchased by Nu Skin Enterprises in1998 for $135 million

Page 5: HCP PowerPoint   Dr Bill Toth
Page 6: HCP PowerPoint   Dr Bill Toth

• Invented at University of Utah (Jarvik artificial heart)

• Pharmanex purchased exclusive rights to device for 20 years• Patented, validated noninvasive antioxidant measurement instrument• Enhance clinical outcomes, generate referrals, income

Pharmanex Biophotonic Scanner

Page 7: HCP PowerPoint   Dr Bill Toth

Higher Frequency

Lower Frequency

Wave Length (nm)

400 500 600 700

IRUV

from 473 nm to 510 nm

RAMAN SPECTROSCOPY

Page 8: HCP PowerPoint   Dr Bill Toth

What Do We Measure?

Carotenoid antioxidants in stratum corneum

Page 9: HCP PowerPoint   Dr Bill Toth

• Journal of Nutrition:

– Carotenoids (blood) are an indicator of total antioxidant status – Carotenoids interact with the antioxidant network– Vitamin E (blood) is not a good indicator of antioxidant status

Carotenoids Predict Antioxidant Status

Page 10: HCP PowerPoint   Dr Bill Toth

You Are What You Eat(and Absorb)

Antioxidants from the foods you consume are incorporated into cells and tissues. The greater your consumption of antioxidant-containing fruits and vegetables, the higher the concentration found in your tissues.

Beta-carotene*

Lycopene*

Lutein*

*There are over 500 carotenoids found throughout nature, these are just a few examples found in our diets

Page 11: HCP PowerPoint   Dr Bill Toth

% of Adults Achieving the Recommended Dietary Intakes of Fruits and Vegetables

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

18-24 25-34 35-44 45-54 55-64 >65

Age (Years)

Fruits

Vegetables

CDC Morbidity and Mortality Weekly Report 56(10);2007.

Page 12: HCP PowerPoint   Dr Bill Toth

Fruit & Vegetable Consumption by State 2009

% of adults aged ≥ 18 yrs who consumed fruit 2 or more times per day and vegetables 3 or more times per day

Page 13: HCP PowerPoint   Dr Bill Toth

2011 Data: n =14,000,000+

Mean SCS = 29,495

Skin Carotenoid Score

Fre

qu

ency

LifePak

5-9 Fruits & VegetablesSmokers

Average (2-3 Fruits & Vegetables)

LifePak + 5-9 Fruits & Vegetables

Obesity

Page 14: HCP PowerPoint   Dr Bill Toth

Effect of Fruit & Vegetable Consumption

Page 15: HCP PowerPoint   Dr Bill Toth

Effect of LifePak Supplementation

19950

2685829463

33173

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

Time (weeks)0 4 8 12

V. L

ow |

Low

| M

od.|

Hig

h

p < 0.01 p < 0.01

Scanner score

Page 16: HCP PowerPoint   Dr Bill Toth

The European Journal of NutritionJuly 22, 2011

Vitamin/mineral supplementation and cancer, cardiovascular, and all-cause mortality in a German prospective cohort

(EPIC-Heidelberg)

• 11 year study of 23,943 people

• users of antioxidant vitamin supplements were 48% less likely to die from cancer

• users of antioxidant vitamin supplements were 42% less likely to die from all causes

Page 17: HCP PowerPoint   Dr Bill Toth
Page 18: HCP PowerPoint   Dr Bill Toth

LifePak Nano Contains 60+ Antioxidants

• All 8 forms of natural vitamin E• Buffered vitamin C• Selenium, Copper, Zinc, Manganese• Nano Carotenoids: – as found in 5‐10 fruits & vegetables per day• Over 20 Flavonoids: – green tea catechins, quercetin, naringenin,

hesperidin, grape seed polyphenols, resveratrol• Alpha lipoic acid• And more

Page 19: HCP PowerPoint   Dr Bill Toth

The Nano Technology Difference

nano-nutrients are easily dispersed and absorbed

vs

Page 20: HCP PowerPoint   Dr Bill Toth

LifePak® Clinical Study

Smidt CR, Seidehamel RJ, Devaraj S, FASEB Journal Vol.13 # 4, p.A546, 03/99

LDL Protection

Vitamin E

Beta-carotene

Antioxidant and Cardiovascular Health

Page 21: HCP PowerPoint   Dr Bill Toth

Eat all this everyday or take LifePak

Page 22: HCP PowerPoint   Dr Bill Toth

Pioneers in Aging Research for 30 yrs

Page 23: HCP PowerPoint   Dr Bill Toth

BREAKTHROUGH GENETIC APPROACH to ANTI-AGING SCIENCE

30 YEARS of PROPRIETARY RESEARCH

EXCLUSIVE & PATENTED SCIENCE

A SUPER-CLASS of ANTI-AGING PRODUCTS

IDENTIFY, TARGET & RESET YOUTH GENE CLUSTERS

Page 24: HCP PowerPoint   Dr Bill Toth

AGELOC VITALITY HEATMAPYOUNG GENE EXPRESSION

TARGET OLD GENE EXPRESSION

OLD GENE EXPRESSION WITH AGELOC SCIENCE

RESET

COLUMN 1 COLUMN 2 COLUMN 3

COLUMN 3 SHOWS HOW AGELOC SCIENCE RESET 92% OF THE GENES TOWARD A MORE YOUTHFUL GENE EXPRESSION PATTERN.

*Fatigue *Mental Acuity *Sexual Vitality

AGELOC™ RESULTS INSIDE

Page 25: HCP PowerPoint   Dr Bill Toth

ageLOC Vitality Improves

3 Dimensions of Vitality:

Physical Vigor

Mental Acuity

Sexual Vitality

AGELOC™ VITALITY

Page 26: HCP PowerPoint   Dr Bill Toth

GENETIC BASIS OF WEIGHT LOSS

Page 27: HCP PowerPoint   Dr Bill Toth

NY Times #1 Best Seller June 2011

Page 28: HCP PowerPoint   Dr Bill Toth

Bio Scan Wellness Program

“Show Me the Money”

Page 29: HCP PowerPoint   Dr Bill Toth

ROI (Return on Investment)

• Typical ROI for new equipment 3-5 years

vs

• Expected ROI for Bio Scan Wellness Program

= 5 to 20 times investment annually

Page 30: HCP PowerPoint   Dr Bill Toth

Initial Investment

$2,750 Health Care Professional Pkg

$ 500 deposit (refundable)

80 shipping of scanner

$ 3,330 + Tax

Approximately $3,500

Page 31: HCP PowerPoint   Dr Bill Toth

The Lease

BioPhotonic Scanner 36 months @ $209 per month

HOW TO GET A FREE LEASE:

Add 5 patients to ADR in any month

or

Have $5,000 or more in sales volume

Healthcare Practitioners who work the program

never make a lease payment

Page 32: HCP PowerPoint   Dr Bill Toth

Scanning Fees

• Charging the patient for the initial scan is ESSENTIAL

• No charge = no perceived value

• Minimum charge of $20 is recommended• About the same as typical co-pay

Page 33: HCP PowerPoint   Dr Bill Toth

Scanning Revenue

Scan 2 or 3 patients per day

50 scans per month x $20 = $1000 per month

$12,000 per year = 3x ROI

Page 34: HCP PowerPoint   Dr Bill Toth

Product Revenue

50 Patients purchasing $100 per month ADR =

$5,000 per month sales Volume x 22% = $1100.

= Free Scanner lease = $13,200 revenue annually

$ 13,200 residual income annually

+ 12,000 scanning fees$ 25,200 annual income (7x ROI)

Page 35: HCP PowerPoint   Dr Bill Toth

Patient ParticipationOn average 10% of your patients will decide forthemselves to increase their Antioxidant Scoreand improve their health by using our products.

Approximate numbers:

100 patients = $30,000 yr. + Scan fees300 patients = $90,000 yr. + Scan fees

Residual income that you take into retirement!

Page 36: HCP PowerPoint   Dr Bill Toth

Program Success

The Program will be successful when:

• Practitioner uses the Pharmanex Products

to increase their own Antioxidant Score.• Practitioner recommends the products.• Patients are charged for the first Scan• Staff participates and is incentivized $$

Page 37: HCP PowerPoint   Dr Bill Toth

Embrace Response-Ability

• What if you were to Enhance Clinical Outcomes• What if you were to Generate more Referrals• What if you were to Generate more Income

Page 38: HCP PowerPoint   Dr Bill Toth

START TODAY

#1 Purchase the HealthCare Practitioner’s Starter Package.

#2 Schedule follow-up so we can assist you and your staff on how to implement the

Bio Scan Wellness Program