CASE STUDY

www.hcltech.com

BACKGROUND• Theclientisa$9billionpublishingconglomeratewithitsprimarylinesofbusinessin

Education,BusinessInformationservicesandTradePublishingwithpresenceinalmost70countriesworldwide

• The client was facing problems due to business disruption and discontinuities as aresultofchangingtrendsinpublishingindustry

• HCLwasastrategicpartner tohelp theclientaccelerate the transformationagendaseededby its investment inMedia&EntertainmentLab (todevelope-books,onlinecoursewareetc.)inIndia

CHALLENGES/ OBJECTIVES• Withmorethan10imprints,5,000+titlesandtechnologysavvyplatform-ledservicesfor

e-learningsystems,learningmanagementandassessment–

– Customerwasexperiencingpressureonoptimizingcontentvaluechain

– Content value chain had to work in coherence with back-office system, rightsmanagement,royaltymanagementandproductionmanagement

– New product and services like e-books, online courseware etc. had to managegrowthinnew/emergingmarkets

• Aspaghettiofsystems–differentcontentacquisitiontodistributionstrategiesacrossBUs,variedcostandagilitytoGo-to-Market

THE SOLUTION• HCL undertook an Enterprise-wide discovery exercise, establishing business and

technologyunderstandingaswellasplatformbuildof5-criticalsub-systems:

– DevelopedindustryleadinglowcosteBookDeliveryplatformformassconsumers:Highprintfidelitywithhighinteractions,multi-channelsupport,7millionactiveusers,20LMSintegrations,4000+titles

– Conceptualized and implemented Higher Education Workflow management andRedesign:Creatingvisibilityforentire“planningtoproductiontomarket”onasingleclick through business integration of production planning, content management,rightsclearance,royalties,salesanddistribution

HCL helps a G1000 publishing conglomerate achieve its content transformation and consumer centric agenda

Hello there! I am an Ideapreneur.Ibelievethatsustainablebusinessoutcomesaredrivenbyrelationshipsnurturedthroughvalues liketrust,transparencyandflexibility. Irespectthecontract,butbelieve ingoingbeyondthroughcollaboration,appliedinnovationandnewgenerationpartnershipmodelsthatputyourinterestaboveeverythingelse.Rightnow105,000IdeapreneursareinaRelationshipBeyondtheContract™with500customersin31countries.How can I help you?

– Globalcontentmanagementimplementationacrossschools,highereducationandprofessionalbusinessforlargescaleworkforce:4,000editorial/productionusers,3continents,5businessunits,1000externalvendors

– AbrandnewUnifiedAuthoringToolwith“whatyouseeiswhatyouget”(WYSIWYG)formultipledevicecapabilitiesandintegrationtocontent,statestandardsandrightsmanagementsystem

– Anewmarketingplatformaccelerating “brand”marketing,multi-devicepresencewith100+widgetsandservicesin30+geographies

Three years of this transformational journey covered integration across schools, highereducationandtradesystem;re-platformofmorethan~15subsystems,integrationofmorethan45+subsystemandgreenfielddevelopmentof10+subsystems.

RESULTS/ BENEFITS• Increaseddigitalrevenues:Unlockeddigitalrevenuesbygoingmulti-channel,lowcost

eBookproductsformassconsumers

• Over 15% reducedTime-to-Market for newgenerationproductsandservices:Earlycollaboration with authors in editorial processes, consolidate and automate supplychain

• Impacted overall new technology adoption cost leading to improved financialperformance: Increased throughput from business operations by transformingoperationalwindowandcreatingrobustcontentinfrastructure