CASE STUDY
www.hcltech.com
BACKGROUND• Theclientisa$9billionpublishingconglomeratewithitsprimarylinesofbusinessin
Education,BusinessInformationservicesandTradePublishingwithpresenceinalmost70countriesworldwide
• The client was facing problems due to business disruption and discontinuities as aresultofchangingtrendsinpublishingindustry
• HCLwasastrategicpartner tohelp theclientaccelerate the transformationagendaseededby its investment inMedia&EntertainmentLab (todevelope-books,onlinecoursewareetc.)inIndia
CHALLENGES/ OBJECTIVES• Withmorethan10imprints,5,000+titlesandtechnologysavvyplatform-ledservicesfor
e-learningsystems,learningmanagementandassessment–
– Customerwasexperiencingpressureonoptimizingcontentvaluechain
– Content value chain had to work in coherence with back-office system, rightsmanagement,royaltymanagementandproductionmanagement
– New product and services like e-books, online courseware etc. had to managegrowthinnew/emergingmarkets
• Aspaghettiofsystems–differentcontentacquisitiontodistributionstrategiesacrossBUs,variedcostandagilitytoGo-to-Market
THE SOLUTION• HCL undertook an Enterprise-wide discovery exercise, establishing business and
technologyunderstandingaswellasplatformbuildof5-criticalsub-systems:
– DevelopedindustryleadinglowcosteBookDeliveryplatformformassconsumers:Highprintfidelitywithhighinteractions,multi-channelsupport,7millionactiveusers,20LMSintegrations,4000+titles
– Conceptualized and implemented Higher Education Workflow management andRedesign:Creatingvisibilityforentire“planningtoproductiontomarket”onasingleclick through business integration of production planning, content management,rightsclearance,royalties,salesanddistribution
HCL helps a G1000 publishing conglomerate achieve its content transformation and consumer centric agenda
Hello there! I am an Ideapreneur.Ibelievethatsustainablebusinessoutcomesaredrivenbyrelationshipsnurturedthroughvalues liketrust,transparencyandflexibility. Irespectthecontract,butbelieve ingoingbeyondthroughcollaboration,appliedinnovationandnewgenerationpartnershipmodelsthatputyourinterestaboveeverythingelse.Rightnow105,000IdeapreneursareinaRelationshipBeyondtheContract™with500customersin31countries.How can I help you?
– Globalcontentmanagementimplementationacrossschools,highereducationandprofessionalbusinessforlargescaleworkforce:4,000editorial/productionusers,3continents,5businessunits,1000externalvendors
– AbrandnewUnifiedAuthoringToolwith“whatyouseeiswhatyouget”(WYSIWYG)formultipledevicecapabilitiesandintegrationtocontent,statestandardsandrightsmanagementsystem
– Anewmarketingplatformaccelerating “brand”marketing,multi-devicepresencewith100+widgetsandservicesin30+geographies
Three years of this transformational journey covered integration across schools, highereducationandtradesystem;re-platformofmorethan~15subsystems,integrationofmorethan45+subsystemandgreenfielddevelopmentof10+subsystems.
RESULTS/ BENEFITS• Increaseddigitalrevenues:Unlockeddigitalrevenuesbygoingmulti-channel,lowcost
eBookproductsformassconsumers
• Over 15% reducedTime-to-Market for newgenerationproductsandservices:Earlycollaboration with authors in editorial processes, consolidate and automate supplychain
• Impacted overall new technology adoption cost leading to improved financialperformance: Increased throughput from business operations by transformingoperationalwindowandcreatingrobustcontentinfrastructure
