hci ikea customer and potential opportunity research
TRANSCRIPT
ikea-task2
Daniel Harbor
Sahil Kumar
Vidisha Raj
Faye(Yufei) Shi
Yixin Zhao
Customer Voice
Customer Voice
IKEA employee
Jennifer
Graduate student
IKEA customer
The shipping fee
is ridiculous. I want
to feel the fabric.
IKEA customer
Yes. I use the
website...just
for browsing.
Yes. We do
visit IKEA
website, but we
have never
buy from it.
The map is
confusing. People
will like be “where
are we?”
Online V.S. In-store
Customer Profile
28
SF Bay Area
Pain Points Goal
- High shipping fee $60
minimal
- Can not feel products
Online
In-store- In-store map is confusing
- Shop good design and
quality products with
affordable price.
Technology Trend
Online B2C Intense competition
Huge potential
In-door Map “Add your floor plan to google maps”
Opportunities
Improve in-store
experience
Promote online
transaction After sales
service
Q&A