Transcript
Page 1: Hartley-Stone presentation

Hartley-StoneJuly 2015

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Why our experience fits

Track record based on B2B marketing of high-level IT products and services

Turning complex, technical product specs into compelling sales rationale

End user and reseller sales motivation Deep understanding of the IT channel

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Outsourced agency for Westcoast UK’s 2nd largest distributor of IT software and

hardware T/O over £1.5 billion Challenge to create and manage up to 5 e-

Shots per day, 5 web banners per week, 20 direct mailers per month, advertising and more.

Solution was to build & manage workflow portal.

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Creation of a workflow portal

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What we do for WestcoastBranded and bespoke campaigns

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What we do for WestcoastHP bid platform, promotion and dynamic eCommerce interface. Winner of CRN best Distributor campaign 2014

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Why our experience fits - Security

Managing international-reach marketing campaigns

Maintaining brand identity Engaging end users and resellers Understanding the drivers

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Breadth of experience

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Breadth of experience

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Why our experience fits - Softcat

Campaign portals Public sector competency Bespoke business drivers

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Softcat

Shoot for the Cloud; Govt. Cloud portal

Shape The Future FE campaign

Education microsite for BETT

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SoftcatInteractiveengagement portal

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SoftcatFull campaign;including eCards,portal, posters, postcards

Dynamic client engagement

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Softcat Campaign Portal

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Working together

We work to understand your marketing objectives and to give you a complete understanding of how we can help you achieve those objectives in the most cost effective way.

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The value we bring:

A complete customer-facing team at your disposal A proven dynamic delivery and reporting structure Over 60 years B2B marketing expertise Strong track record in conceiving, developing and

delivering marketing and promotional programmes worldwide and locally

Quantifiable success


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