harris social media 2015 portfolio
TRANSCRIPT
Business Services
2015 Portfolio
Roger Harris, Principal
W 919 662 1618 M 919 449 6849
Business expertise
• Business, Communications and Social Media Strategy– social media research, online presence and competitive analysis– cross-platform content creation and distribution– survey design and analysis– content marketing
• Branding and Copywriting– content for websites, social media, email and print– video story boarding and script writing– business and educational websites creation and content development
• Education Consulting– learner appropriate material for multimedia, interactives and digital textbooks– video and television content, assessment items and lesson plans to state or national standards
(including Common Core and NGSS)– science educational content and delivery, including standards-aligned video and broadcast
television
• Online Presence Consulting and Execution – enhance clients’ online presence, including social media optimization and creating websites– social media training from C-suite to employees
BLOGS & WEBSITES
Website design, branding
and management projects
Schools
Website design, branding and copy for local private schools (WordPress)
Non-profits
Website design, management, branding and outreach for non-profits founded at Duke University
Small businesses
Website design, branding and copy for local small businesses (WordPress)
Harris Social Media
We offer a complete website creation and management process including design, branding, copy, graphics, and custom functionality using the WordPress CMS
List of websites created
• Jungle Photos• SavingSpecies• New School Montessori Center• Peace Montessori• Mangum Partners• The Pimm Group• Triangle Science Festival• Little Explorers Montessori• Natural Areas Association• Biodiversity Professionals
SOCIAL MEDIA
Social media presence
on a variety of websites
Social media presence
OTHERS: Delicious, Digg, Flickr, Foursquare, GetSatisfaction, Instagram, Meetup, MySpace, Naymz, Plurk, SlideShare, Tumblr, Wikipedia, YouTube
Google+
A leading presence on LinkedIn
www.linkedin.com/in/rogerharris
Popular on SlideShare
Slide presentation selected as a “Featured” presentation onSlideShare’s home page.
More than 6,000 views
Early Adopter
Joined Twitter long before it became a mainstream corporate communications channel.
Twitter user growth 2006 to 2012
Builds communities
Created LinkedIn’s largest conservation-related group (22,000+ members in early 2015)
Created and manages LinkedIn groups
Manages social media campaigns
Achieved 150% of goals in 2 weeks
Facebook: 1,300 Likes
Twitter: 720 Followers
Flickr: 575 Members
Conceived and implemented a $100K social marketing campaign for Lenovo and Microsoft
Supports social website initiatives
Created complete social media strategy to support $75K careers website for the American Institute of CPAs, aimed at high-schoolers.
Xploration Station
Provided initial conceptualization for Xploration Station and helped develop content.
Managing social media strategy for Fox Television science TV show reaching 85M homes in 14 of the top 15 markets
Wikipedia profiles & articlesWilliam Eggers, Global Director, Deloitte Research & Executive Director
Stuart Pimm, Doris Duke Professor of Conservation Biology, Duke University
More than 250 Wikipedia
contributions
Creates and edits Wikipedia pagesto strict editorial standards
Social media consulting clients
Large companies
• Duke Energy
• Progress Energy
• BBC
• GlaxoSmithKline
• Deloitte
• Blue Cross Blue Shield
• Duke University
• Microsoft & Lenovo (joint project)
Small to medium organizations• American Chronic Pain Association• American Physician Scientists Association• Arizona Geological Survey• Bradt Travel Publications• Connecticut Veterinary Medical Association• Educational Media Consulting• EO Wilson Biodiversity Foundation• Explorations• Little Explorer’s Montessori• Mangum Partners• Natural Areas Association• New School Montessori Center• Peace Montessori School• Steve Rotfeld Productions• SavingSpecies
BOOKS
Author of leading
travel guide books
The Amazon, The Bradt Travel Guide
1st edition, 1998 2nd edition, 2003 3rd edition, 2007
“… a book that is of equally high intellectual and practical value.”Observer newspaper review
Amazon.com
Amazon HighlightsPublished November 2011
“A gem of a travel guide, this book is a must for all travellers to the region… Roger Harris’s wealth of knowledge is evident.”
— Ed Stafford, explorer and subject of Discovery Channel’s Walking the Amazon
“Bradt Guides are expertly written and longer on local detail than any others.”
— Michael PalinBBC TV presenter
ARTICLES
Roger Harris has written science articles for non-experts
on a wide range of topics
Article writing services
• Engaging articles for print or online
• Idea generation and brainstorming
• SEO keyword and social signal optimization
• Editing and proof-reading
American Scientist
Numerous original articles, book reviews and reports on science-related topics
Wild Travel
Print articles in prestigious photo travel magazine
The Guardian
Web article in leading UK media outlet
Selected print articles
• Harris, R. (2013) Destination Ecuador: Ecuador Mainland Overview. Wild Travel, December 2013:
84–90.
• Oien, C., R. J. Harris, et al. (2008) Electronic Outreach in the Genomic Age: A New Role for
Genetic Counselors. Abstracts of the National Society of Genetic Counselors, 27th Annual
Education Conference. Journal of Genetic Counseling 17(6): 573–651.
• Harris, R. & P. C. Baveye (2008) Editorial – Water on the table: Sigma Xi’s Year of Water affords
unique opportunities to share hydrological information. Journal of Hydrology 354: v–vii.
• Harris R. (2005) To Be Free, or Not To Be: What is the commercial value of biodiversity data?
American Scientist 93(6): 505–506.
• Harris R. (2005) Notes on a forest floor. The Grapevine (University of York Alumni Magazine)
Spring/Summer 10–11.
• Harris R., I. Courter, and H. Egna, Editors (2004) Twenty-First Annual Technical Report.
Aquaculture CRSP, Oregon State University, Corvallis, Oregon.
• Harris R. (2004) From Wild Harvest to Aquaculture: The Missing Link? Aquanews 19 (2): 1–4.
• Harris R. (2003) Metropolis to wilderness: The many faces of Brazil. Interval World, Summer 2003:
28–30.• Harris, R. (2000) Drinking Dragon’s Blood. The Cary News, September 27.
Original print articles on science, technology, health, travel, and education
VIDEO PRODUCTION
Support services for
video production process
Video production expertise
• Professional services
– Brainstorming and idea generation
– Creative consulting
– Content review and recommendations
– Story boarding
– Scriptwriting
– Talent sourcing
– Educational video marketing
Video reviews
Reviewed 100s of math videos for Discovery Education
Video script editing
Editor of scripts for more than 100 science videos for Emmy award-winning production company
Video script writing
Wrote 92 science video scripts for Discovery Education
EDITING & WRITING
Editor and writer of original copy
on numerous science topics
Content marketing expertise
• Professional creative services– Education resource development and editing (e.g., lesson plans)– Copy writing (blog posts, advertising, branding, etc.)– Video story boards and scriptwriting– Press release writing and distribution– Books and publishing– Feature articles– Product and book reviews
• Content marketing topic areas– Science– Technology– Health– Travel– Education
Content creation clients
TESTIMONIALS
Comments from people who
have worked with Roger Harris
“Roger is smart as a whip and deeply knowledgeable about today’s wild social media environment. He articulates his ideas beautifully - and quickly - and is a convincing advocate for innovation and discipline in communications management. He’s also a great writer.” - James Protzman, Co-Founder, Capstrat, Inc. (09/19/2009)
“Roger is a wonderful source of insight and experience!” - Jeannie Patton, Vice President, Students, Academics and Membership at American Institute of CPAs (2/20/09)
“Roger’s a sharp, creative guy, an early adopter who has years of experience with new media. In addition to these traits, he brings a solid background and significant expertise in field and laboratory research, and in experiential, informal and classroom education.” - Chris Brodie, Scientific Liaison at Smith & Nephew (6/24/08)
“Roger Harris is an accomplished professional in the field of science communication. Through his books, websites, speeches and other works, he has made valuable contributions to science education, both locally and nationally.” - Glenn Murphy, author of children’s science books (3/27/08)
“Roger is a consummate professional with a wide base of knowledge who always brings his all to every task.” - Fenella Saunders, Associate Editor for American Scientist (3/21/08)
“Roger brought great social marketing insights to every project that we worked on together. Without fail, he would open my eyes to networking avenues I had never even considered. He is as smart as he is polite and was always someone I wanted to collaborate with.” - Scott Ballew, Sr. VP, Creative Director, Capstrat, Inc. (9/19/2009)
“Roger delivers excellence! … In addition to his technical expertise in web design and development, Roger brings many leadership characteristics that make him and his company so unique. Roger is a great listener, a strong communicator, an encourager, and a man of integrity. He is savvy designer with a great sense of what the client needs. I highly recommend Roger and Harris Social Media for any business venture. Roger is a trusted collaborator and a great asset to our business.” - Deborah K. Mangum, President & Principal Consultant at Mangum Partners, LLC (7/27/2010)
“I worked with Roger on a diverse set of strategic communications projects, and recommend him as a seasoned, thoughtful and tech-savvy team member. … Roger was always able to explain the benefits, challenges and potential of social media, in plain English, to colleagues and clients alike. He applied his knowledge across a broad spectrum of client needs, from top-tier pharmaceutical companies to some of the biggest tech companies in the world. Always, Roger brought his enthusiasm and championed the art of the possible.” - Anne Sluck Hainsworth, Account Supervisor, Capstrat, Inc. (10/29/2009)
Philosophy
• Absolute dedication to excellence
• Provide outstanding value
• Highest standards of writing, style and design
• On time, on budget
Fees and pricing
• All projects priced before start
• All fees agreed in advance
• Customize payments to meet client’s budget
• Competitive pricing
• No hidden fees, surcharges, etc.
Call or email to learn more
Roger Harris, Principal
Harris Social Media LLC
Raleigh, North Carolina
W 919 662 1618
M 919 449 6849