media portfolio | courier-journal media

Kentuckiana’s Next Generation Media Company

MEDIAPORTFOLIO

2016

cjmediasource.com | 2

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We would love to get to know you, so we’ll start with

an introduction. CJ Media is a subsidiary of Gannett

Company Inc. and the parent company of the Courier-

Journal. We are an integrated marketing solutions

provider with broad media and content expertise - from

print and online display to PPC, social, email, video,

native, mobile and everything in between.

Through the Courier-Journal, we’re in the homes and

hands of over 649,000 Louisville and Southern Indiana

- area adult readers every week. We provide the data,

insights, tools, and means to reach the largest footprint

of engaged and influential buyers in Kentuckiana.

But our reach also extends across the country, fueled by

the power of USA TODAY MEDIA NETWORK - a leading

media and marketing solutions company reaching tens

of millions of people every week through a vast portfolio

of digital, mobile and print products.

Who is CJ Media?

Helping businesses

to connect, act and thrive.

*Source: Scarborough R1 2015, Louisville area DMA


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Your Goals. Our Tools. We help you build your business.

We deliver a premium audience.Your customers seek us out every day, because they value what we offer—engaging news, information and entertainment that’s relevant to them and to Kentuckiana, delivered in all the ways they want it.

Smart Research. Unique Resources.As the leading local media company, we help you solve your company’s toughest challenges and grow your business, thanks to our unmatched combination of local media assets and integrated marketing expertise.

Sophisticated Toolbox. Locally Led Team.We reach your audience in the ways that work best for your business with unparalleled resources — both local and national — to help you find, understand, and motivate.

ENGAGED AUDIENCE

SOPHISTICATED TOOLBOX

INTEGRATED MARKETING

EXPERTISE


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Table of Contents

1 - 11 Our Market & Event Calendar

12-14 Courier-Journal Special Events Kentuckiana Sports Awards

15-19 Mobile Apps & Display Courier-Journal & Print Edition Cards HQ & Cats HQ Cook’s Corner

20-41 Digital Products & Services Immersive Ads - Gravity High-Impact Display Mobile Display Native Advertising Courier-Journal Ad Network Video Production & Advertising PPC

SEO Social Ads Email Social Media Marketing Maps and Reputation Web Development Lead Capture Pages

42-49 Print Products & Services HerScene Buyer’s Edge PrePrints & Print XPress Direct Mail Spadea & Gatefold Wraps Adscape & Sticky® Notes

50-53 Contact Information


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Our Market | Digital Audience Profile

2.6mmAVG. MONTHLY VISITORS ACROSS DEVICES* MEDIAN AGE**

44AVG. MONTHLY MOBILE VISITORS*

1.1mm

*Source: Omniture and Google, Jan. - June 2015**Source: Scarborough R1 2015, Louisville area DMA

44,000+

37,000+

COURIER-JOURNAL.COM DELIVERS:

$76,809 median HHI (36% higher than the market average)**

44.7% work in white collar professions**

11.48 hours - average time spent per week on the Internet**

82.8 minutes spent per day on social media**

46% of courier-journal.com visitors get local news from a digital device**

90% used search engines in the past month**

Affluence ......................

Influence ......................

Engagement ...............


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619,0267-DAY PRINT & E-NEWSPAPER MEDIAN AGE*

53GENDER*

47% 53%

AFFLUENCE

$49,580 median HHI*

INFLUENCE

36.5% work in white collar

professions*

ENGAGEMENT Reading on average

4.3 times per week*

25% also find local news from

their digital devices

(smartphone, tablet, etc.)*

Our Market | Print Audience Profile

COURIER-JOURNAL DELIVERS:



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Our Market | Combined Audience Profile

649,372OR 48.6% OF AREA ADULTS ARE COMBINED COURIER-JOURNAL READERS*

MEDIAN AGE*

52GENDER*

47% 53%

$50,000 median HHI (33% higher than the market average)*

37.9% work in white collar professions*

They turn to us 4.3 times per week* 7.27 hours average time spent per week on the Internet*

59.4 minutes spent per day on social media

26.7% of courier-journal.com visitors get local news from a digital device

69.5% use search engines at least once per month*

COURIER-JOURNAL DELIVERS (PRINT/ONLINE):

Affluence ......................

Influence ......................

Engagement ...............



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Our Market | Combined Audience Profile

Upper HHI

Established

Age 35 - 64

HH with kids

College Graduates

Upscale Professionals

Upper Mid HHI

Mature

Age 55+

HH without Kids

College graduates

Professionals

CONSERVATIVE CLASSICS

Wealthy

Established

Age 45+

HH without kids

College graduates

Executive & Professionals

AFFLUENT EMPTY NESTS

Upper mid HHI

Established

Age 30-49

Mostly without kids

College graduates

Professionals & Middle Class

MID-LIFE SUCCESS

Mid HHI

Mature

Age 55+

HH without kids

Some college

Working class mix

CAUTIOUS COUPLES

ACCUMULATED WEALTH

*Sources: Nielsen PRIZM 2014, Scarborough R1 2015, Louisville area DMA

Strongest Readership Groups


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Media Planning CalendarEvents, Custom Publications and Special Coverage

Media Planning Calendar

JanuaryFebruaryMarch

AprilMayJune

July AugustSeptember

OctoberNovemberDecember

Special Publications, Special Content and Events

Special Publications: HerScene

Special Content Coverage:High School SportsSchool Test ScoresCollege Basketball Season PreviewElection CoverageNew Car PreviewHoliday ShoppingHoliday EventsHoliday EntertainingIronmanSt. James Court Art ShowLouder Than Life FestivalLouisville Music AwardsDiabetes Project

Events:Coffee with the CourierStorytellers


Special Content Coverage: Home & Gardening Remodeling Show NCAA Basketball Tournament - Brackets - Preview Analysis & Predictions - Sweet 16 - Elite Eight High School Sports Humana Festival of New American Plays Election Caucus CoverageSummer Camps GuideState Legislative SessionMonday Marathon MinuteBlack History Month

Events:Coffee with the Courier Storytellers KDF Macy’s Spring Fashion Show

Special Publications:HerScene

Special Content Coverage:NCAA Basketball Tournament - Final Four - Championship Thunder Over Louisville Kentucky Derby Festival Events & Parties Kentucky Oaks Kentucky Derby Spring Horse Racing Meet High School Sports Election Primary CoverageSpring BreakAbbey Road on the RiverFarmers Markets

Events:Coffee with the Courier Better Derby Betting Storytellers Kentuckiana Sports Awards


Special Content Coverage:Fall Arts Preview Education School Year Preview High School Sports College Football Season Preview Election CoverageForecastle FestivalLebowski FestKentucky State Fair

Events:Coffee with the Courier Storytellers


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2014 COURIER-JOURNAL BLOCK PARTY. CORNER OF MERIDIAN ST. AND GEORGIA ST.

12-14 COURIER-JOURNAL SPECIAL EVENTS Kentuckiana Sports Awards


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1. Put your brand in front of an engaged audienceSponsoring an event allows your company to focus your energy on engaging the right audience instead of spending time and money on marketing the event. It’s a turn-key way to position your brand in front of the audience attending the event.

2. Events are great for lead captureHaving a physical presence at events and using contests and giveaways as engagement tactics can generate new customer leads for remarketing to in the future.

3. Enjoy the brand affinity sponsorships and sponsored events offerYour brand has the ability to be seen alongside other content that people attending an event value. This connection results in a lift of brand affinity and positions your brand as a leader to that audience segment.

4. Give people the chance to try your brandEvents allow you the ability to be creative in your marketing and event activation. Handing out free trials, products and other services your brand offers engages your audience in a new way and can lead to new customers and free publicity, even after the event.

5. Sponsorships and sponsored events can deliver a higher ROIYour brand has the ability to achieve high-impact visibility and engagement to a targeted, more-qualified audience in a short amount of time. By being more focused in your marketing, while being relevant and engaging with your audience, you have the ability to significantly optimize your return on investment.

FIVE REASONS why special events build brand loyalty, engaging a targeted, more-qualified audience.

Courier-Journal Exclusives

Special Event Sponsorships | Unique Advertising Opportunities


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The Courier-Journal reaches nearly 300,000 high school sports enthusiasts.* From new audiences turning to us for games and plays happening now, to the loyal fans who return game after game, we’re the go-to source for Kentuckiana high school sports.


Kentuckiana Sports Awards Special Sponsorship Package |June


Kentuckiana Sports AwardsLocal area high school athletes will be recognized including public and private schools, with specific sports that sanction. The culmination of the yearlong program recognizing standout people and experiences, will include a red-carpet banquet affair and awards ceremony.

High Sports Fans Read Courier-Journal


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15-19 MOBILE TABLET APPS & DISPLAY Courier-Journal & Print Edition

Cards HQ & Cats HQ

Cook’s Corner


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Mobile & Tablet Apps | Mobile Capabilities

Why advertise on these channels:

Incorporating a mobile campaign will provide you with a cohesive and robust program to reach local consumers during various times of day and on their preferred electronic device.

Rising smartphone adoption, fast-expanding 4G networks, along with more time spent on mobile devices is driving the explosive growth of mobile ad spending. Additionally, companies like Google, Facebook, Apple, and Microsoft are devoting more attention to mobile media, mobile devices, and therefore, mobile advertising.

Mobile is an excellent complement to any desktop campaign. While at work, most website users utilize their desktop to browse the web. In the evenings, we see a decline in desktop but an increase in tablet and smartphone activity.

We also see consumers often multi-tasking with simultaneous usage of different devices. With this in mind, our mobile offerings continue to grow and diversify.

Louisville Area Mobile Growth Area Adults who Own Any Mobile Device*

2012 17%2015 72%*Scarborough R1 2015 Louisville area DMA


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The Courier Journal print edition is on the iPad! The Courier-Journal on an iPad with all the stories, photos and ads shown just as it appears in print. Subscribers can use their digital account login to access current and back issues.

Get the latest local news for Louisville and Southern Indiana with The Courier-Journal’s iPhone, android and tablet app.

• Up-to-the-minute local news & weather

• Full-screen video and photo galleries

• Sports, business, entertainment and life coverage

• Commentaries and opinion columns

• Breaking news alerts on the go

Print

Edition


Mobile & Tablet Apps | Special Advertising Opportunity


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Courier-Journal Exclusives | Mobile & Tablet AppsMobile Capabilities

Stay in touch with the Cards and Cats anytime, anywhere. Loaded with all the latest headlines, opinions, live game coverage, photos, videos, tweets, scores, stats and rosters. With exclusive opinion and analysis from the CJ’s UofL and UK sports team, live pre-game shows, game blogs, and videos. Whether you bleed blue or red, we’ve got you covered.


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Cook’s Corner provides Louisville and Southern Indiana foodies with the most wanted local recipes at your fingertips

If you’re trying to recreate that special dish you had at a hip restaurant, or simply looking for meal inspiration while grocery shopping, the new Cook’s Corner app is the perfect solution for local do-it-yourself foodies.


Mobile & Tablet Foodie App


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20-41 DIGITAL PRODUCTS & SERVICES Immersive Ads - Gravity High-Impact Display Mobile Display

Native Advertising Courier-Journal Ad Network Video Production & Advertising PPC SEO Social Ads Email Social Media Marketing Maps and Reputation Web Development Lead Capture Pages


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Digital Display Premium Display Advertising

Digital display advertising helps your marketing messages get in front of the right audience.

1. Targeted

Use demographic, behavioral and contextual targeting to reach different audience segments important to your business across the web and on all platforms. Reduce wasted impressions with a targeted digital approach.

2. Personalized Messaging

Tailor your message to resonate with each audience segment and test different variations to see what performs best. Adding in retargeting allows you to serve a follow-up message to your audience based on their previous behavior on your site or landing page. This personalized approach helps raise conversion rates.

3. Interactive/Engaging

Digital display allows for video and rich-media elements, such as animation and user-controlled interaction. It creates an engaging platform that is on par with television, but also lets the user continue the engagement instantly on your landing page or website. Engagement builds branding and leads the user down the consumer journey path.

4. Trackable

All campaigns come with reporting that measures multiple key performance indicators such as click-through rates, engagement rates and conversion rates. With the proper analytics set-up, we can measure your return on investment with each campaign.

Benefits of using:


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What is Gravity? Courier-Journal’s Gravity ad unit is the world’s first IMAX-style advertising experience. Your cinematic brand video is showcased within a fluid design, full-screen ad unit that auto-plays on a continuous loop with muted sound. It’s BIG and engaging! Gravity is engineered for success.

Immersive AdsGRAVITY Premium Display Advertising


Interactive


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750%INCREASEin interaction rate compared to the IAB Billboard industry standard ad unit

92%INCREASEin interaction time compared to Gannett’s Pushdown ad unit

>50%OF USERSwatched the video multiple times

50%INCREASEin interaction rate compared to Gannett’s Pushdown ad unit

90%INCREASEin attention quality compared to the IAB Billboard industry standard ad unit

ACTUAL GRAVITY PERFORMANCE RESULTS FOR GANNETT

• Largest creative execution

• Commands attention

• Highest engagement metrics

• Home page placement

• 20 seconds - 2 minutes looping

• HD video capable

• 4:3 or 16:9 ratios

Immersive. Captivating. Revolutionary.

Interactive Specs


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High-Impact Display Premium Display Advertising

High-Impact ads are a dynamic, and visually stunning way to engage the reader, dominate the page, and drive consumer action.

Hero Flip This ad unit's prominent center page placement ensures consumers take notice of your product or service.

Interactive

Specs


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High-Impact Display Premium Display Advertising

IAB Billboard Designed to drive user focus to a single advertising experience for maximum impact. Full rich media interactivity and the opportunity to showcase your brand — even turning the whole canvas into video for maximum impact. This ad unit commands attention, running full width of the web page with full close-ability.

Pushdown A push-down ad expands downwards upon initiation, pushing the site content down with it. Your ad takes center-stage! The ad appears consistently but subtly on the top of the web page so viewers can choose to click on it at any point of time.

Interactive

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High-Impact Display Performance Advertising

Transition By commanding the entire browser window, this ad ensures that your brand message is front and center

From exclusive homepage positioning or a section front to our interactive capabilities, our high impact advertising solutions can increase engagement and interaction with your brand.

Interactive

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Interactive Takeover This ad overlays page content and delivers high-impact creative to engage and inform readers.


High-Impact Display Performance Advertising

Video Takeover This ad's purpose is to interrupt the user's browser experience and immediately draw attention to the ad message.

Interactive Interactive

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Research shows 90% of people move between devices to accomplish a goal. So, reaching customers on-the-go is more important than ever before.*

*Source: www.thinkwithgoogle.com/products/mobile-ads.html**Source: eMarketer, October 2015

Wherever and whenever.Mobile display advertising has changed the way local businesses think and consumers shop. Reaching more people using smartphones and tablets than ever before, CJ Media provides advertisers access to a captive audience in hyper-targeted ways. CJ Media provides trusted mobile sites, along with leading Louisville-based iPhone, Android and iPad sports and foodie apps. Plus, we can help you reach any mobile audience with our digital demand-side platform.

Mobile Display | Mobile Advertising Opportunity

Adults spend and average of 2 hours, 54 minutes on mobile devices each day**


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IN-LINE AD ARTICLE PAGE

Mobile Display Product Benefits

• High visibility placements available, providing a visual and interactive message

• Provides reinforcement of market-wide advertising

• Reach consumers in the moment of purchase decision

• Compliments desktop campaign advertising

• Click-through rates are often double the performance of standard desktop display CTRs.

Mobile is now.

Consumers carry their mobile phones everywhere and they are largely always within a couple of feet of their phones at any given time. Mobile is immediate, personal and timely.

It is always on. This makes mobile the medium for your advertising message to your consumers.

Mobile Display | Mobile Advertising Opportunity


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Digital Marketing Services | The CJ Media Advantage

• We utilize best-in-class ad technology .

• Expert teams of account managers and digital optimization specialists are on staff to ensure quality planning, execution and constant optimization.

• We offer high-quality reporting with actionable insights. 24/7 reporting dashboard tools allow monitoring of campaigns at anytime.

• One point of contact ensures consistent results and strategy, along with turn-key campaign management.

Be Found. Get Connected. Stay Engaged.From search to social, and everything in between, we’ll help you manage your digital and mobile local business marketing to deliver what matters most to you: new customers.


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Native AdvertisingEngage Consumers

Product Benefits:

• Break through the clutter and gain attention by providing content in the context of the user’s experience

• Ad formats match both the form and the function of the user experience in which it is placed

• Educate, inspire, entertain or inform your audience in a matching format

• Engage in a way that adds value to the consumer relationship

• Position your brand as a thought-leader and seek brand affinity


Brandview content (also known as Sponsor Stories) is provided and presented by the advertiser, and appears simultaneously on Courier-Journal desktop, iPad, and mobile web platforms. These stories are clearly marked with brand logos and ‘Sponsor Story’ headers to differentiate them from our editorial Content.

Syndicate contentyour content on our local platforms combined with an ad buy and promotion

Gannett’s Approach to Native:


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Courier-Journal Ad NetworkTargeted Display Advertising


Benefits• Nearly unlimited reach potential

• Run advertising across a multitude of ad exchanges and thousands of websites

• Automatically optimizes based on conversion goals

• Cost effective to deliver best ROI

Audience Targeting Strategy:

Benefits

• Target by Geo, Segments, Contextual

• Brand building

Remarketing Strategy:

Benefits • Re-engage website visitors who have demonstrated initial interest

• One of the best tactics for increasing conversions

Cost Per Acquisition Strategy:

Benefits• Combines Audience Targeting and Remarketing with conversion tracking

• Optimizes campaigns to deliver impressions to those who are most likely to convert

• Tracks post-click and post-view conversionsDemand Side Platform


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Produce captivating video that puts your company above the rest.

We offer:

• A nationwide network of highly qualified videographers who capture video footage on-site and an in-house, experienced and creative editing team to craft high-quality, effective web marketing videos

• Assistance throughout the entire production process including: scheduling, scripting, production releases, editing, revisions and final delivery

• Guaranteed 10 day turnaround time for delivery of the first version from the date of footage capture

• A wide range of offerings based upon our your needs. Videos can be repurposed in digital campaigns such as pre-roll, in-banner video and rich media executions. Videos can also be posted to your website and on YouTube to increase search visibility

Video Production



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Sites containing video are 53% more likely to appear on the first page* of Google results

Video landing pages generate 5x higher engagement and response rates*

Video Capabilities:Video is a vital component to a comprehensive digital marketing program. Video boosts online search results while engaging and converting customers.

of people take action after watching a video*46%

Video Advertising

Providing an outlet for your business to share on multiple online platforms, video is an excellent way to connect with customers. We provide your business with a professional, high quality video that you can share on a wide array of different media including social networks, websites and emails.

• Pre-Roll Plays ahead of targeted video content on desktop and mobile

• Video Takeover Takeover of section front

• Social Media Video is highly shareable, great for paid social posts

*Sources: Forrester Reasearch, Lightswitch, eMarketer

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PPC Digital Marketing Services

Pay Per Click (PPC) is a powerful component of search engine marketing that places targeted, advertisements within search results and on social networks. These advertisements are used to generate leads and direct traffic to designated landing pages or a client’s website. In addition to branding, PPC ads are designed to highlight a business’s most attractive and sought-after products, services, and special offers.

Our experts will work with you to identify your business goals, then develop and manage a PPC campaign on multiple search engines.

Product benefits:

- Instant visibility

- Leveled playing field

- Drive immediate leads

- Attract targeted visitors

- Transparent data and analytics

- Only pay when potential customers click on your ad or contact you

- Reach customers in your targeted area

- Advanced lead tracking and reporting captures daily campaign activity.


Every month, 71.3% of Louisvillearea adults search online.*


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SEO Digital Marketing Services

On-site techniques:- Optimization of metadata, installation of analytics and web tools

- Recommendations for on-site content optimization

Off-site techniques:- Press releases distributed to relevant sources

- Microsites (and link building for those microsites)

- Directory submissions

- Social claiming of 100+ social sites (Facebook, YouTube, etc)

- Social signals (using those claimed sites to generate interest and engage your customer)

Search Engine Optimization (SEO) is the art and science of making enhancements to your website to influence its ranking in search engines and drive traffic to your website. SEO may target different kinds of search, including image, local, video, academic, news, and industry-specific search engines. SEO is a long-term strategy and should be positioned with other immediate lead delivery products.

Our Search Engine Optimization specialists will work with you to identify your business goals, then develop and manage the entire campaign on multiple search engines.

Product benefits- Brand awareness

- Constant promotion

- Targeted traffic

- Establish credibility

- Increase visibility

- Beat your competition

- 24/7, secure, online access to the Campaign Management Center for all reporting

- We optimize with industry best practices to increase the campaign’s overall performance


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Email Marketing Reach Customers Through Their Inbox

Email yields some of the highest ROI in digital marketing.Email provides targeted and custom crafted messages that reach consumers when they are ready to purchase. CJ Media adds email into an integrated marketing strategy to build loyalty, maintain an ongoing relationship with your customers, and foster repeat business.

Email Product Benefits:

- Increases web and in-store traffic

- Encourages customer loyalty and repeat sales

- Provides quick, real-time messaging to engaged consumers

- Detailed performance reporting

- Cost-effective direct marketing

- Customer or semi-custom creative templates

- Collect customer emails and actively engage them with timely messages

- Reach customers who requested regular correspondence

- Cost-effective medium to promote upcoming events, distribute offers and increase customer engagement

- Drive website traffic

- Measurable to determine ROI

- Excellent compliment to all other digital marketing programs as it is a vehicle to market to existing customers or leads

- An opportunity to reach a NEW stream of potential customers

- Highly targeted geo, demo and lifestyle selects to reach the right audience at the right time

- More cost-effective than blanketed direct mail programs

- We provide creative development and design recommendations to ensure the best possible results

- Detailed performance reporting


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Social Media Ads Digital Marketing Services

Facebook continues to transform the way people and businesses connect. The secret to social marketing success is having the right strategy at the right time. Identify your customer’s unique qualities and assets, and leverage them to drive results in the four dimensions of social marketing: Connect, Engage, Influence and Integrate. Our Facebook ad management solution delivers targeted ads to a user’s preferred device. Target the right audiences using:

- Demographic- Personal- Social- Interests- Behaviors- Geography

Product benefits:

- Market to a highly engaged and influential audience

- Drive sales to both new and current customers

- Facebook ads are highly viral and a strong reach tool

- Drive measurable in-store and online sales with Facebook Offers

- Increase website traffic, responses and qualified leads

- Increase conversions, app installs and usage

- Complements search marketing efforts

816,873Louisville area adults visit social networking sites every month*


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Social Media ManagementDigital Marketing Services

Social media provides businesses a unique opportunity to connect and engage with their current and potential client base like never before. Through social media channels such as Facebook, Google+ and Twitter, companies can manage their online reputation and quickly build a social network of brand supporters.

- Custom content creation and management

- Develop a custom one-to-one relationship your business and local customers

- Custom analytics to measure the success of the campaigns

Product benefits:- Lead capture and creative marketing

- Hyper-targeted personal marketing

- Increase brand exposure

- Competitive differentiation

- One-on-one interaction

- Increase transparency and credibility

- Generate loyalty and advocacy

Local consumers are online searching for nearby businesses that offer the products they need. Our Maps/Reputation Dashboard provides all the tools needed to ensure a business is listed on all the right places and that your online reputation remains intact.

- Monthly review of analytics and performance

- Customized reputation dashboard for client review/ action items

- Syndication across hundreds of partner sites (i.e.: Yahoo!, Bing/Microsoft, TomTom and MapQuest)

- Claimed and locally optimized Google+ Local listing

- Creation of 50 NAP Citations (business name, address and phone number) per month

Maps & Reputation Digital Marketing Services


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Web Development Digital Marketing Services

Web development is more than just website building. Lead capture pages are also an essential component of digital advertising. All of your ads and search engine results need a place to land. Generally, there are three options: a lead capture page, proxy page or a website. We work to ensure your lead page and new site will encompass brand recognition focusing on your product/service priorities and relevant content that are search engine friendly. We can also maintain and update the site as well as host it on our dedicated servers.

- Templated custom landing pages

& websites of all sizes and capabilities

- Call-to-action form that generates leads

- Social media integration

- Hosting & email addresses

- Maintenance and updates

Product Benefits:

- Generates leads with a call to action contact form

- Forms an online destination for current and potential customers

- Strengthens your brand

- Improves credibility

- Maximizes return on marketing investments

- Provides a strong customer experience

- Adds value and satisfaction by offering convenience

- Allows you to be available to your customers 24 hours a day, 7 days a week, 365 days a year

- Includes written text copy and imagery specific to the your industry

CSS

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HTML

PHP


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Increase the conversion rates of your marketing efforts with focused, customized and mobile optimized lead-capture pages. Our expert content writers and designers expand upon the message of your advertisements and links to guide your visitors into becoming a customer.

Lead Capture Features Include:

- Lead generation form

- Call tracking number

- Custom video

Actionable Reporting:

- With our reporting dashboard, you can easily measure the return on investment from all advertising campaigns across media, mobile, email, social, online and print

- At any time, you can view contact information from form fills and listen to messages to improve customer service

- From a single login, you can track the source of leads to ensure you invest only in marketing campaigns that grow your business

Lead Capture Pages Digital Marketing Services

Product Benefits:

Modern, optimized templates centered on conversion best practices will help:

- Get more leads across all online and offline advertising campaigns, including mobile, print, television, search, radio and more

- Drive interest earned from advertisements to an online form to better track results and awareness

- Use design best practices to turn visits into more leads, sales and phone calls


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Plenty of sunshine during the nextfew days with highs climbing intothe 50s. Overnight lows in the 30s.

WEATHER, 2ALouisville area 36-hour forecast:

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TODAY52 | 33

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Autos 1FComics 4D

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INDEX

After years in the planning and construction, the new Abra-ham Lincoln Bridge — the centerpiece of the DowntownCrossing portion of the $2.3 billion Ohio River Bridges Project— is expected to open to traffic early Monday. l “A lot of work

has to be done between now and then,” Andy Bar-ber, the bridges project manager for the Ken-tucky Transportation Cabinet, said at a newsbriefing under the bridge Thursday morning atWaterfront Park. lBut he said officials are confi-dent that the new bridge parallel to the KennedyMemorial Bridge, for the first time, will begincarrying Interstate 65 traffic by around 5 a.m.Monday. l For the next two weeks or so, the Ken-

nedy will remain open for southbound I-65 motorists. But be-fore Christmas, highway officials will close all but one lane ofthe Kennedy and switch the traffic pattern so the Lincoln iscarrying two southbound lanes and three northbound lanes oftraffic. The one Kennedy lane will remain open to get south-bound I-65 traffic to I-64 and I-71.

See BRIDGE, Page 6A

WILL BRIDGEOPENING BE A CHALLENGETO DRIVERS?

Span to start carrying I-65 traffic early Monday;patience urged as transition brings new patterns

ALTON STRUPP/THE COURIER-JOURNAL

Kentucky Transportation Cabinet Project Manager Andy Barber discusses thescheduled Monday morning opening of the Abraham Lincoln Bridge with mediaThursday morning.

Sheldon ShaferDevelopment

FRANKFORT, Ky. - Funding short-falls at Kentucky Retirement Sys-tems jumped by nearly $1 billionThursday as trustees lowered the in-vestment outlook for two sorely un-derfunded pension plans that coverstate workers and police.

The KRS board, citing problemswith cash flow, revised down expecta-tions in both plans from 7.5 percent to6.75 percent, a move that will ulti-mately drive up funding needs in thestate budget.

Under Kentucky law, the lowerprojection is not factored into thestate’s retirement contributions untilfiscal year 2019. However, trusteesvoted Thursday to forward the infor-mation to lawmakers for considera-tion in the new budget that begins inJuly.

KRS Executive Director Bill Thie-len said the change increases fundingneeds by about $20 million, half ofwhich typically comes from the stategeneral fund. That’s on top of $60 mil-lion in additional allocations owed tothe system next year.

Contributions in later years areonly going to be higher if the next bud-get relies on the old rate, Thielen said.

Jim Carroll, co-founder of the pen-sion watchdog group Kentucky Gov-ernment Retirees, said lowering therate underscores the urgency to pro-vide the system with more money, andhe cautioned that officials have nomargin of error at this point.

“Obviously, it’s difficult for theGeneral Assembly, but they shotthemselves in the foot - they did notput in the contributions,” he said.“Sure it puts them in a bad spot, but

Ky. pensionshortfallleaps bynearly $1B

See PENSION, Page 6A

Mike WynnState House

@mikewynn_cj

Trustees lower outlookfor 2 underfunded plans

Search for a motive continuesThe day after a couple gunned down 14 andinjured at least 17 others, investigators stillare looking into their lives and connections.

Gov. Steve Beshear on Thursdayannounced a $15 million increase infunds to help pay for child care forpoor working parents in Kentuckyover the next two years, saying his ad-ministration is taking advantage ofsome extra federal funds available.

The change, effective Jan. 1, willincrease payments to centers that ac-cept children whose parents qualifyfor the program known as the Ken-tucky Child Care Assistance Pro-gram.

“I’m proud to approve this rate in-crease to assist low-income workingfamilies with access to quality childcare across the commonwealth,” Be-shear said.

The news was hailed by some childcare advocates, including Janet Mas-terson, executive director of Louis-

Beshearexpandschild careassistance$15M increase to help poor working parents

See CHILD CARE, Page 11A

Deborah YetterSocial services

@d_yetter

Time: 12-03-2015 22:56 User: jmorris5 PubDate: 12-04-2015 Zone: MT Edition: 1 Page Name: A 1 Color: CyanMagentaYellowBlack

Bobby Petrino has been a Catkiller, but he downplayed that thisweek.

Petrino said his unblemishedpersonal record against the Uni-versity of Kentucky as Louis-ville’s football coach is secondaryto the achievements of his play-ers over the years who earnedthose victories.

“It is not like my record,” saidPetrino, who’s 5-0 against theWildcats while at U of L and 6-1overall. “It is the players that

played here and guys that played in the games,and I was fortunate enough to coach some of thegreat players that played here and competed here

Steve JonesU of LFootball

Petrino tries to stayperfect in UK rivalry

See CARDS, Page 4C

COMMONWEALTHCOLLISION

#MT#Metro# The Courier-Journal Saturday, November 28, 2015 1C

HS PLAYOFFS: MALE GETS THROUGH SEMIS WITH EASE, REACHES STATE FINAL PAGE 7C

sports

courier-journal.com/sports @chriswhite_lcj

7 7

7 Sports Director: Chris White, 582-4367, [email protected]

The movable object meets the resist-ible force.

A college football program seeminglystuck in neutral seeks to shift gearsagainst a rival most recently running inreverse.

A game that barely registers beyondstate borders will be played to determinewhether Kentucky and Louisville bothfinish at 6-6 in a year when the Common-wealth’s preeminent program is based inBowling Green.

If you feel a yawn coming on, you’renot alone. In a good year, the Governor’sCup game is to Kentucky-Louisville bas-ketball as the Oaks is to the Derby. Thisyear, it’s more like a match race between

two claimers that can’t get out of theirown way.

The prediction here is Louisville 31,Kentucky 23, but it is made without muchconviction. The Cardinals rate a slightedge because of the progress they hadshown prior to the first half of last week'sgame at Pittsburgh, but that bewilderingeffort, the Cards' continuing instability atquarterback and the results of the non-

Tim SullivanColumnist

@timsullivan714

See SULLIVAN, Page 4C

Picking Louisville, but far from convinced

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THREE KEYS TO VICTORY

What does each side needto do Saturday to claimthe Governor’s Cup? 5C.

THE MATCHUPS

A breakdown of what toexpect when each team

has the football, 5C.

STAFF PICKS

Members of The Courier-Journal newsroom offergame predictions, 4C.

LEXINGTON, Ky. – WhenKentucky hosts Louisville in itsregular-season finale at noon Sat-urday there will be more at stakethan rivalry bragging rights.

“We put ourselves in this posi-tion by a few miscues late in theseason, with the Vandy game inparticular,” UK head coach MarkStoops said. ‘It is what it is, andnow we need to go out and playwell in this game. It always has

importance. I think it’s very important to us thisyear.”

A victory against Louisville would send Ken-tucky to its first bowl game since 2010.

A postseason berth and the possibility of a win-

Jon HaleUK Football

See CATS, Page 4C

Bowl opportunity on the line for Cats

LOUISVILLE AT KENTUCKY: Noon Saturday, Commonwealth Stadium TV: SEC Network // Radio: WHAS-840 (UK) and WKRD-790 (U of L)

Time: 11-27-2015 23:44 User: cpomiecko PubDate: 11-28-2015 Zone: MT Edition: 1 Page Name: C 1 Color: CyanMagentaYellowBlack

Friday, November 27 • 8:00am - 5:00pm

$7500 $5000forPurchase a $50.00 Bearno’s Gift Card and receive an additional $25.00 gift certificate

from 8am-5pm. Valid at participating Bearno’s locations only. ($25 bonus gift certificates vaild December 26, 2015 through JFebruary 28, 2016)

PLUS: From 5:00pm - Close on November 27:get $125.00 for $100.00

and from November 28 through December 23:get $25.00 for $20.00

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7297

DINING: BRASSERIE PROVENCE IS ‘RELAXED PERFECTION’ /// MOVIES: GAME OVER IN ‘MOCKINGJAY PART 2’

11.19.2015 || WWW.COURIER-JOURNAL.COM/VELOCITY

International recordingartist and Emmyaward winning com-poser Mark Wood will

be performing in LouisvilleSaturday, Dec. 12.

Wood, an original mem-ber of the multi-platinumselling Trans-Siberian Or-chestra is bringing hisgroundbreaking musiceducation program “Elec-trify Your Strings!” to theBallard High School FineArts Center, 6000 Browns-boro Road.

Wood will be performingwith the students fromWestport Middle School’s

(electric) Orchestra. Doorsopen at 6:30 p.m., perfor-mance at 7 p.m.

In addition to his solocareer and his work withthe Trans-Siberian Orches-tra, Wood has worked withCeline Dion, Lenny Kra-vitz, Billy Joel and more.

Tickets are $10 each andmust be purchased in ad-vance by emailing cory.zi-

[email protected] or calling(502) 554-5340. For moreinformation: www.electri-fyyourstrings.com.

Thanksgiving DayTurkey Trot races

Call me crazy but in rainor snow, sunshine or ice,my favorite part of Thanks-giving Day is taking part ina turkey trot race.

Ok - I like the sweetpotatoes an awful lot, too.But it’s just a great way tostart the day and spendtime with the family.

One of the oldest racesin the area is the The

Northeast Family YMCArace, which organizers tellme has been run for 45years.

The race is divided intothree divisions: the LongRun (10K): 8 a.m., ShortRun (5K): 8:10 a.m. andKid’s Trot (for ages 10 andunder): 9:30 a.m.

Registration is online atymcalouisville.org/north-east or on ThanksgivingDay starting at 7 a.m atCalypso Cove Water Parkat the Northeast FamilyYMCA, 9400 Mill Brook

Trans-Siberian Orchestra’s Woodto perform in Louisville Dec. 12

KirbyAdamsThe Buzz

See BUZZ, Page 6D

PROVIDED

Mark Wood, an originalmember of the multiplatinum-selling Trans-SiberianOrchestra, will be performingwith the West Port MiddleSchool Orchestra.

#KY#Metro# The Courier-Journal Wednesday, November 25, 2015 1D

food

In a town renowned for that other brandof fried chicken, Catrina Hill’s was de-clared best in Louisville by Courier-Journal restaurant critic Marty Rosenin 2006. The crust caught his notice,breaking off in tangy, crunchy largeflakes. At her restaurant, customers

often requested the spice blend for their ownkitchens. So Hill would scoop her flour sea-soned with “a little somethin’ somethin’” into a

LOCALGOODSConsumer demand for

Kentucky Proud productstakes off at Kroger

JERE DOWNS@JEREDOWNS

Continued on Next Page

DAVID HARRISON/THE COURIER-JOURNAL

Baskets filled with Kentucky-produced products make wonderful fall gifts.

courier-journal.com/lifestyle 7 7 Features Editor: Kathryn Gregory, (502) 582-4250, [email protected]

Time: 11-24-2015 18:22 User: bdgray PubDate: 11-25-2015 Zone: KY Edition: 1 Page Name: D 1 Color: CyanMagentaYellowBlack

#KY#Metro# The Courier-Journal Sunday, November 22, 2015 I1

courier-journal.com/arts @arts_bureau7

7

7 Features Editor: Kathryn Gregory, (502) 582-4250, [email protected]

Coffee table books are always greatgifts for just the right enthusiast, andthey’re plentiful at holiday time asquick grabs or advance buys.

A few suggestions, based on in-terest area, page 4I.

Coffee table books make great gifts for the holidays

LEANNE ITALIE ASSOCIATED PRESS

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Time: 11-18-2015 18:01 User: abrunty PubDate: 11-22-2015 Zone: KY Edition: 1 Page Name: I 1 Color: CyanMagentaYellowBlack

We are a city committed to preserving our future by practicing compassion toward ouryoung people and providing them a platform to express their ideas and develop plansto improve outcomes for themselves and their peers. ♥ The One Love LouisvilleYouth Implementation Team has been serving as a vital piece of the governancestructure of the Office for Safe and Healthy Neighborhoods since June of this year.This dynamic youth council is the first of its kind specifically for the Office of Safeand Healthy Neighborhoods, and it makes available a valuable link to the next gener-ation. Each of the members of the Youth Implementation Team has been touched by

violence in some form; therefore, each has a slightly different perspective and a unique set of ideas. ♥The Office for Safe and Healthy Neighborhoods was established in 2013 to lessen violence and create morepositive outcomes in our most impacted communities. YIT members are accountable for making sure wereach our goals outlined in the Youth Plan of the One Love Louisville campaign.

‘Dear JCPS’ set to give ‘active, critical support’In response to David Jones’ Nov. 26 ar-

ticle in the Courier-Journal regardingJCPS’ progress and prospects, your clos-ing sentence states, “There is nothingmore important to the future of Louis-ville than JCPS’ success, and I ask you allfor your active, critical support.”

Great news! “Dear JCPS” is a newgrassroots organization made up of

JCPS teachers and parents engaging inadvocacy before – and demanding ac-countability after – JCPS board deci-sions. In less than six months, we haveamassed a social media community ofmore than 2,000 people in JeffersonCounty. We also host an open letter fo-rum at www.dearjcps.com to solicit con-cerns about JCPS policies and practicesin an attempt to provide active, criticalsupport to the board.

Mixed messagesAs an active, critical parent, my ef-

forts to provide constructive feedbackup the chain within the administrationhave often been ignored, mismanaged,micromanaged, disputed, minimizedand/or lost in the maze of bureaucracy.Many others share my experience. Forthis process to be successful going for-ward there must be a renewed approach

to soliciting our input and providing ac-curate and reliable accounting after-ward.

Several of us started Dear JCPS be-cause during recent meetings we ob-served a breakdown in the collection ofboth parent and teacher feedback beforeit reached the board for a vote. We ral-lied, unsuccessfully, to have a seat at the

GAY ADELMANN

See JCPS, Page 4H

K1 #KY#Metro# The Courier-Journal Sunday, December 6, 2015 1H

forum

YVETTE GENTRY


Marcus Seymour, 14, Chris Nuckols, 15, and Yannis Wheatley, 16, are part of the Mayor's Youth Implementation Team.

See YOUTH, Page 4H

Youth council, a valuable link for next generation, is firstof its kind for Office of Safe and Healthy Neighborhoods

INSIDE, 4H Four members of the Youth Implementation Team talk about being part of the group.

Time: 12-04-2015 19:30 User: jmorris5 PubDate: 12-06-2015 Zone: KY Edition: 1 Page Name: H 1 Color: CyanMagentaYellowBlack

K1 #KY#Metro# The Courier-Journal Sunday, December 6, 2015 A3

metro

Asmall grant from Kentucky’s dwindling nature license

plate fund could spur economic development, environ-mental education and conservation in one of the state’slarger but often overlooked caves. // The mouth of Hidden

River Cave opens up in the downtown of the small city of Horse Cave,about 80 miles south of Louisville and about 13 miles west of Mam-moth Cave National Park. It’s the location of the American Cave Mu-seum, run by the American Cave Conservation Association, whichalso manages Hidden River Cave for the cave’s owner, the city ofHorse Cave. // Late November, with $15,000 from the Kentucky Heri-tage Land Conservation Fund, the city purchased long-sought caverights under the CSX rail line, which could eventually allow publicpassage between two city-owned sections of the cave, and easier ac-cess to a massive underground dome, said David G. Foster, director ofthe American Cave Conservation Association.

AMERICAN CAVE CONSERVATION ASSOCIATION.

Entrance to Hidden River Cave.

HORSE CAVE GOAL:

TOURISMDeal could fuel adventure tourism in one of the state’s larger but often overlooked caves

See CAVE, Page 4A

MATTHEW MCCLINTOCK/SPECIAL TO THE CJ

Sunset Dome has been off limits to thegeneral public for about 75 years.

GARY RUSSELL

Blind crayfish are among some 21 specieswith lives entirely inside Hidden River Cave.

JAMES BRUGGERS | @JBRUGGERS

facebook.com/courierjournal @courierjournal

7 7

7 Asst. Metro Editor: Nick Hollkamp, (502) 582-4202, [email protected]

Jefferson Circuit Judge Olu Stevensis anticipated to resume hearing casesMonday on the heels of mediation withJefferson County Commonwealth’s At-torney Tom Wine.

The two met for “several hours” Fri-day on the orders of Kentucky ChiefJustice John D. Minton Jr.

Wine has now dropped his motion todisqualify Stevens from all pendingand future criminal cases, according toa mediation agreement signed by thetwo men, as well as four Minton-ap-pointed mediators.

“The parties now have a better un-derstanding that their words and ac-tions can, to others, give the perceptionof a bias or prejudice that the individ-ual may not intend to convey,” reads theone-page agreement, obtained by TheCourier-Journal on Saturday.

Wine filed the motionNov. 18, referencing aseries of posts the judgemade on his personalFacebook page in whichhe called Wine a racistwho wants all-white ju-ries. He argued theposts showed Stevenscouldn’t be fair and un-biased to him and hisprosecutors.

Stevens has not heard cases sincethat time, rolling hearings to laterdates. The mediation agreement allowsStevens to resume his normal dailydocket.

Stevens didn’t intend to personallycriticize Wine in his Facebook postsand he recognizes Wine doesn’t want allwhite juries, according to the agree-ment. Rather he was voicing his “pas-sionate concerns for the underlying is-sues and a desire to address the injus-tices created by racial disparity in thejuries of Jefferson County.”

The agreement also notes both mensaid neither is a racist.

The Facebook posts stem from a No-vember 2014 case in which he granted adefense motion to dismiss a jury panelin a case with an African-American de-fendant. Of 41 potential jurors, 40 werewhite.

Wine asked the Kentucky SupremeCourt in January to clarify legal ques-tions, including if Stevens had the au-thority to dismiss the jury based on itsracial composition. The court hasagreed to look at the case.

In posts last month, Stevens main-tained he had the right to intervene tomake sure a jury is representative ofthe community. In Facebook posts, hewrote the November 2014 jury panelwas “not properly constituted” as it“represented a substantial departurefrom the racial make-up of the averagejury panel.”

The circuit court judge also criti-cized Wine for seeking clarification onthe law with the state Supreme Court,writing online that Wine was advocat-ing for all-white juries, is against di-verse juries and will “live in infamy.”

Stevens,WinereachaccordJudge likely to resumehearing cases MondayMATTHEW GLOWICKI@MATTGLO

See MEDIATE, Page 4A

Olu Stevens

The mood was much different 52years ago when dignitaries from Ken-tucky and Indiana gathered a hugecrowd on Dec. 6 on the just completed In-terstate 65 bridge over the Ohio River todedicate the new span that had climbedup out of the water over the previous twoyears.

Glistening silver steel and nearly ahalf-mile long, the $10 million cantileverbridge was a shining monument to thegrowth of the region, which had out-stripped the capabilities of the Clark Me-morial Bridge that had been built 34years before.

But on this day, it also became a monu-ment to the young president the nationhad lost just 14 days earlier.

The John F. Kennedy MemorialBridge was dedicated on the day that thepresident’s widow and his two youngchildren moved out of the White Houseand into a borrowed home in the George-town neighborhood of Washington, D.C.

The bridge was, according to then-highway Commissioner Henry Ward,“the first national monument of its kind”to honor Kennedy. Kentucky legislators— both Democratic and Republican —announced plans the day after Kennedydied to pass legislation naming thebridge in his honor.

In the days that followed there wouldbe announcements to rename Cape Ca-naveral for Kennedy, as well as to namethe planned national performing artscenter on the Potomac River after him.

When the bridge was dedicated, thefeelings were still raw. The assassina-tion still dominated the news.

By the December 6 bridge dedication,

This time, bridge opening an occasion to celebrate

Joseph GerthColumnist

@joe_gerth

THE COURIER-JOURNAL

The John F. Kennedy Memorial Bridge was dedicated on Dec. 6, 1963, just 14 days after theyoung president was assassinated. See GERTH, Page 8A

Time: 12-05-2015 20:23 User: jmorris5 PubDate: 12-06-2015 Zone: KY Edition: 1 Page Name: A 3 Color: CyanMagentaYellowBlack

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A powerful earthquake — Ne-pal’s worst in 80 years — rockedthe mountainous country on Sat-urday, killing at least 1,865 peoplein the region, Nepal’s Home Min-istry says.

The quake leveled buildingsand centuries-old temples. Doz-

ens if not hundreds remainedtrapped under mounds of rubble.

Hospitals in the capital of Kat-mandu were so crowded thatmany of the injured were treatedoutside in the open, according tolocal media. The magnitude-7.8quake, which shook a wide swathof northern India, Bangladesh,Tibet and Pakistan, also triggeredavalanches in the Himalayas, kill-ing at least 10 people on Mount

Everest.Strong aftershocks continued

to jolt the region as the rescue op-eration got into full swing earliertoday, according to the Associat-ed Press. Given the scale of thedestruction, the death toll couldcontinue to rise.

“My entire neighborhood isstill in shock,” said Chiranjibi Gu-

TRAGEDY IN THE HIMALAYAS

NARENDRA SHRESTHA, EUROPEAN PRESSPHOTO AGENCY

Rescuers free a man from the rubble of a destroyed building in Katmandu after an earthquake hit Nepal on Saturday.

QUAKE RAVAGES NEPALAt least 1,865 dead from magnitude-7.8 temblorDoug StanglinUSA TODAY

“The earth wasmoving. … I amwaiting fortreatment butthe (hospital)staff isoverwhelmed.”Pushpa Das, a laborer whose arm wasinjured by a collapsing wall after he ranfrom his house when the quake struckv STORY CONTINUES ON 2B

SAUL LOEB, AFP/GETTY IMAGES

“This ... so-called overnightsuccess is the product of dec-ades of battles,” a same-sexmarriage supporter said.

WASHINGTON When lawyers forthe American Civil LibertiesUnion filed the first federal law-suit in 1970 seeking same-sexmarriage rights, they were almostlaughed out of court. “That didnot work out well,” recalls JamesEsseks, who directs the ACLU’sgay rights project.

When Evan Wolfson submittedhis 140-page, 710-footnote Har-vard Law School thesis, “SamesexMarriage and Morality,” in 1983,his was a lonely voice. “Unfortu-nately,” he wrote, “the law, andparticularly the Supreme Court,have often lagged far behind thechanges in society.”

And when a trial judge in Hawaii delivered the first courtvictory for same-sex marriage in1996, lawmakers and votersbanned the practice, leading thestate Supreme Court to dismissthe case. Nearly 5,000 miles away,Congress and President Bill Clin-ton felt su�ciently threatened toenact the federal Defense of Mar-riage Act.

As the Supreme Court pre-pares to hear oral argumentsTuesday in a case that appearslikely to give gays and lesbians aconstitutional right to marry, thepace of change may seem like arace to the altar. In truth, it’s beena very long courtship.

“This so-called quick and so-called overnight success is theproduct of decades of battles,”says Wolfson, founder and presi-dent of the national same-sexmarriage advocacy group Free-dom to Marry.

A patient legal strategy, a savvy

public relations campaign and su-perior financing and organizationhave propelled the gay marriagemovement past an outgunnedand underfunded opposition.That, and having the Constitutionon its side, according to dozens ofstate and federal judges who havestruck down same-sex marriagebans over the past 16 months.

“It is not the Constitution thathas changed, but the knowledgeof what it means to be gay or les-bian,” federal District Judge Rob-ert Shelby ruled in Utah inDecember 2013, igniting thespate of like-minded decisionsthat followed.

‘WAITING FOR THE OTHER SHOE’The question before the highcourt is simple: “Does the 14thAmendment require a state to li-cense a marriage between two

Gay marriage’s long road to courtCase to be heardTuesday has been 45years in the makingRichard WolfUSA TODAY

v STORY CONTINUES ON 2B

USA TODAY — THE INDIANAPOLIS STAR *** SECTION B

04.26.15

USA SNAPSHOTS©

Busy courtsThe number of civil cases pending in U.S. federal courts reached a high in 2014. Increase in recent years:

267,495267,495

311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353311,353337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302337,302

300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469300,469

’13’13’09’09 ’11’11’10’10 ’12’12’12’12 ’14’14Note Fiscal years ending Sept. 30Source Administrative O�ce of the U.S. CourtsANNE R. CAREY AND PAUL TRAP, USA TODAY

JEWEL SAMAD, AFP/GETTY IMAGES

Tech industryrevels in market

IN MONEY

Television trend: It’s goodto play the president

DAVID GIESBRECHT, NETFLIX

IN LIFE

This is an edition of USA TODAYprovided for The Indianapolis Star. Anexpanded version of USA TODAY isavailable at newsstands or bysubscription, and at usatoday.com.

Find USA TODAY Sports in today’s localsports section.

WHAT’S HAPPENING

ONLINEWHAT’S HAPPENING

ONLINEWHAT’S HAPPENING

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uBad buzz:How Whole Foodsimagines a worldwithout beesuAboard the newest extreme roller coasters

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Find it all at usatoday.comand on our free apps.

ABC This Week: PeterSchweizer, author of a bookabout the Clinton familyfoundation; Rep. John Delaney, D-Md.NBC Meet the Press:Gov. Asa Hutchinson, R-Ark.;David Boies and Ted Olson,the lawyers who arguedbefore the Supreme Courtfor overturning a Californiaproposition that bannedsame-sex marriage.CBS Face the Nation:Gov. John Kasich, R-Ohio;New York Police Commis-sioner William Bratton;Evan Wolfson, president ofFreedom to Marry; TonyPerkins, president of theFamily Research CouncilCNN State of the Union:Kasich; Sen. John McCain,R-Ariz.Fox News Sunday:Schweizer

TODAY ON TV

Thousands of protesters inBaltimore took to the streets Sat-urday for what they had prom-ised would be their biggest marchyet after near-daily demonstra-tions last week over the death ofFreddie Gray.

The demonstrations came aday after police said Gray did notreceive medical attention early

enough after being arrested April12 and that Gray was not buckledinto a seat when he was trans-ported in a police van.

Police said some of the protes-ters turned violent, breaking win-dows and throwing items atpolice. An intersection near theOrioles-Red Sox game at CamdenYards was crowded with rowdyprotesters but police clearedthem, allowing tra�c through. BySaturday night, at least 12 peoplehad been arrested and two in-jured, according to the AssociatedPress.

Gray, a black 25-year-old, diedof a spinal injury he su¤eredwhile in police custody.

He was arrested for reasonspolice have not disclosed and af-ter having tried to run away fromo�cers, police said. O�cers held

him down, handcu¤ed him andloaded him into a police van totransport him to the station.

Saturday afternoon, protestersvowed to “shut down” the cityand marched through the streets,snarling tra�c. Many held signsand chanted “No justice, nopeace.”

“It cannot be business as usualwith that man’s spine broken,with his back broken, with no jus-tice on the scene,” Malik Shabazzof Black Lawyers for Justice toldthe Associated Press.

Shabazz demanded the arrestof six o�cers involved in the ar-rest of Gray, who died Sunday, aweek after su¤ering the spinal in-

jury. The o�cers were suspendedwith pay and are under criminalinvestigation by the department.The U.S. Justice Department isreviewing the case and Gray’sfamily is conducting a probe.

Deputy Commissioner KevinDavis, who is leading the investi-gative police team looking intoGray’s death, said that three bikeo�cers encountered Gray andanother man. Both men ran frompolice, who chased the pairthrough a neighborhood on thecity’s west side for several blocks.

Davis said that when the o�-cers caught up with Gray and ar-rested him, he should havereceived medical attention then.

Thousands protest death of suspect in police custodyMarchers get violent,Baltimore o�cers say

Yamiche Alcindor@yamicheUSA TODAY

NOAH SCIALOM, EUROPEAN PRESSPHOTO AGENCYMalik Shabazz, of Black Lawyers forJustice, leads protesters Saturday.

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Look at the list of winners at re-cent coffee trade show com-petitions. Coffee-centric cit-ies like Chicago and Portland,of course, are represented.But in the past few years, a

new city has started to make its placeknown among the ranks: Louisville.

In the past year alone, Sunergos Cof-fee was recognized for having America’sBest Espresso, a local barista placed sec-ond in a latte art championship and QuillsCoffee took home the regional title forAmerica’s Best Coffeehouse, with Vintplacing third in the same competition.

The city’s efforts have caught the at-tention of people across the specialty cof-fee industry, from well-known roasters tobottom-level baristas. But in a foodietown where bourbon distilleries and tal-ented chefs reign supreme, coffeehouseowners have questioned where they fit inat the local level.

“We’ve not nearly arrived yet,” saidMatthew Huested, co-owner of SunergosCoffee. “I would love for Louisvillians tomake a conscious decision to buy Louis-ville coffee. With that kind of economicbacking, there’s no limit to what we cando with coffee in Louisville. At the sametime, there’s a wonderful movement

“We’ve not nearly arrived yet,” saidMatthew Huested, co-owner of SunergosCoffee. “I would love for Louisvillians tomake a conscious decision to buy Louis-

ville coffee. With that kind of economicbacking, there’s no limit to what we cando with coffee in Louisville. At the sametime, there’s a wonderful movement hap-pening. We’ve not yet become a city that’sassociated with coffee as we are withhorse racing or baseball bats or bourbon.But we can be.”

Specialty coffee has been in Louisvillesince at least 1962, when John Contiopened a gourmet coffee company that

now roasts more than 1.5 million poundsof coffee annually, according to its web-site. However, the coffee movementdidn’t make significant strides until the‘90s, when Heine Brothers’ Coffee, theHighland Coffee Company, Safai Coffeeand Day’s Espresso & Coffee startedshops that laid the groundwork for doz-ens of coffeehouses that have openedsince.

Back then, Starbucks was not yet in

Louisville, but it was quickly gainingground in cities that had already devel-oped local coffee scenes, such as Chicagoand Los Angeles -- where Greg and NancyHofer lived at the time.

Several of Greg Hofer’s cousins in LosAngles owned successful coffee shops,and when the couple moved to Louisvillein 1995, they knew the coffee movementwould eventually make its way inward.Though Heine Brothers’ and Safai hadopened shops the year before, the Hofersthought the scene could only continue togrow. In 1999, they opened their shop,Highlands Coffee Company, on Bard-stown Road.

“We felt like we were getting a jump onit,” Nancy Hofer said. “L.A. was like thecrystal ball of what we thought was pos-sible here. But the better difference inLouisville is really that sense of commu-nity and people connecting with each oth-er. Bigger cities might be ahead on somethings, but they never have that warmth.I think Louisville is the perfect combina-tion of big city conveniences and smalltown charm.”

Since the sudden spurt of the ‘90s, thelocal coffee scene has continued to growsteadily with a dozen companies openingmore than 30 coffeehouses and roasteriescitywide. The movement has reachedpassed the Highlands into other neigh-borhoods — including Jeffersontown,Portland and Fairdale — and has evenstretched across the river with Quills andHeine Brothers’ launching stores inSouthern Indiana.

ALTON STRUPP/THE COURIER-JOURNAL

Coffee beans are stirred recently in the roaster at Red Hot Roasters at the corner of LexingtonRoad and Payne Street in Louisville.

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sionally even hits his mom.It could be part of his “terrible twos.”

Or, his mom says, it could be becausetheir lives dramatically changed whenthey fled their Louisville home that wasdisrupted by domestic violence and be-came part of Southern Indiana’s home-less population.

“I think it’s all in frustration,” A.J.’smom, 27-year-old Brittnay Cook, saidthrough tears.

A.J. is one of several hundred chil-dren who have been identified as part ofthe growing number of homeless inSouthern Indiana this year, although allindications say Clark and Floyd countyresidents are becoming more prosper-ous per capita and are ahead of mostHoosiers.

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Brittnay Cook tickles her 2-year-old son A.J. The Louisville family is temporarily housed in Southern Indiana.

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A growing number of Kentuck-y’s infants are dying from unsafesleep situations, often suffocatedwhile sleeping with an adult im-paired by drugs or alcohol, accord-ing to a new report by a state over-sight panel.

Other small children have diedafter ingesting drugs left in thehome by adults, according to the2015 annual report by the Child Fa-tality and Near Fatality ExternalReview Panel.

“It’s a huge issue and it’s becom-ing a huge issue because of ourgrowing drug problem,” said Dr.Melissa Currie, a University ofLouisville forensic pediatricianand a member of the panel. “Thenumber one risk for sleep deaths issubstance abuse.”

Deaths from unsafe sleep situa-tions were the leading cause ofchild deaths in cases where abuseor neglect was suspected for thefiscal year that ended June 30,2014, alarming panel memberswho warned of the problem in lastyear’s annual report.

In all, the panel determined thatof 37 children who died from sus-

See INFANTS, Page 8A

Deborah Yetter

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Sleep-related deaths of infants on rise in Ky

More coverage

See a video of A.J. and his mom and get more in-formation at www.courier-journal.com.

Homelessness defined

The McKinney-Vento Education for HomelessChildren and Youth Act says children and youthwho lack a fixed, regular and adequate night-time residence are homeless. This includes shar-ing housing, being “doubled-up,” living in ho-tels, motels or campgrounds, being abandonedin hospitals, awaiting foster care or living in cars.

Lexy Gross

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Obama won't declare Muslim holiday In response to a petition on the WhiteHouse’s website, it says new federal holidays are up to Congress. 1B

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Editor’s note: This is one in an occasional series of stories dealing

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Turkey price wars have begun.The cost of putting a Thanksgiv-

ing dinner for 10 on the table variedwidely across five grocers sur-veyed Sunday in the Louisvillearea, with turkey cost the wild cardof the shopping cart.

Priced deep below wholesale,store-brand birds start at 52 cents apound at Meijer, 79 cents a pound atKroger and 93 cents per pound atWal-Mart.

As a result, a typical 16-poundbird's price can swing between$8.32 at Meijer, $12.64 at Kroger inOld Louisville, $14.88 at the Wal-Mart in New Albany, Ind., to a highof $43.04 for a "free range" turkeyfrom Whole Foods in St. Matthews.

These pricing strategies showthe annual race by grocers to slashturkey prices, hoping to coax cus-tomers into filling grocery carts

CONSUMER TIPS FOR HOLIDAY DINING

DAVID HARRISON,

THE COURIER-JOURNAL

Turkey prices can be an eye-opener, depending on where you shop for Thanksgiving.

Jere DownsFood

@jeredowns

See MEALS, Page 4A

Amid a seven-year high homi-cide spike, Mayor Greg Fischer un-veiled a $200,000 city initiativeTuesday to give youth offendersjobs and an opportunity to finishschool in hopes it will help break thecycle of violence that has overtakenLouisville.

Joined by LMPD Chief SteveConrad and other community part-ners, Fischer said the program, RE-image, will target individuals ages18-24 who are charged or convictedwith an adult misdemeanor.

"The goal, obviously, of this pro-gram is to find 100 young folks tosay, 'I want to change, I want to getmy life going in a positive direc-tion,'" Fischer said. "And if they feltdisconnected or hopeless in the pastthey can now feel connected and

hope on what can be done."About five youth offenders are

currently in REimage, which is runbetween KentuckianaWorks andthe city's safe neighborhoods of-fice. Recruitment is focused on theShawnee and Russell neighbor-hoods. Two case managers will con-

nect participants to job training,employment and ways to obtaintheir GED or trade school certifica-tion, and mentors who will helpcoach them through the process.

"Giving these young folks a sec-ond chance is not only the rightthing to do, it's absolutely necessaryfor not just our city but cities allover the country," Fischer said.

Chase Haskins, 18,one of the firstto participate in the program, saidhe befriended drug dealers andgang members who live in his westLouisville neighborhood.

But now he’s on a different path.He credits his mother, TaKeisha

Brents - who made church, studiesand prayer mandatory - and men-tors through the city’s Right Turnprogram for at-risk juveniles.

After he lost an 18-year-old cous-in and a 1-year-old niece to gun vio-lence, he decided he wanted to be-come a homicide investigator. Hiscase manager, Galen Demus,helped him get an upcoming job in-terview and plans to take him on atour next month of the University ofLouisville campus and to schedule a

A 2nd chance for youths in REimageMayor unveils city’s $200,000 initiative

The program targets people ages 18-24 who are charged with

or convicted of an adult misdemeanor.

See YOUTHS, Page 4A

Phillip M. BaileyMetro government

@twitterhandle

Mayor Greg Fischer

$1.00retail

MT DLY

WEDNESDAY 11.18.15 ll COURIER-JOURNAL.COM ll METRO EDITION ll PART OF THE USA TODAY NETWORK

courier-journal.com

facebook.com/courierjournal

@courierjournal

Rain will return this morning and itcould be heavy at times, but sun-shine prevails Thursday.


Haze

IceFreezingrain

Partlysunny

Mostlysunny

FairSunny

Thunderstorms

Chance ofthunder

RainChance ofrain


Chance ofshowers

Drizzle

Partlycloudy

Mostlycloudy

Cloudy

Snowand rain

Chance oflight snow

Chanceof snow

Snowflurries

Snow

Haze

IceFreezingrain

Partlysunny

Mostlysunny

FairSunny

Thunderstorms

Chance ofthunder

RainChance ofrain


Chance ofshowers

Drizzle

Partlycloudy

Mostlycloudy

Cloudy

Snowand rain

Chance oflight snow

Chanceof snow

Snowflurries

Snow

TODAY68 | 49

TOMORROW60 | 36

Neighbor-hoods 5AComics 4DDeaths 15A

Editorial17AFeatures 1DMetro 3ALottery 2A

Sports 1CTV 5DUSAToday1B

INDEX

8 SPICE IT UPTake a different approach toThanksgiving dinner. Story 3D

COURIER-JOURNAL.COMTake a look at our Thanksgiving dinner cost calculator.

DAYS UNTIL THANKSGIVING

Actors Theatre of Louisville wasbuzzing Monday evening as rough-ly 150 Courier-Journal subscribersarrived for the first Louisville Sto-rytellers event. In addition to get-ting a tasty mix of stories from lo-cal chefs and foodies, the attendeesalso got to sample another new fla-vor: the CJ's brand logo.

It was fitting that the new lookfor the CJ was introduced at Story-

tellers because this new forum isone shining example of how the CJis connecting with the communityin new ways. And the new logo is de-signed to reflect those new connec-tions and the power of community.

Today, that new logo also beginsappearing in the print Courier-Journal. For our longtime newspa-per readers, the change we're mak-ing is not too dramatic because we

New look for new waysCJ connects with you


New branding images fill windows of the CJ building at Sixth and Broadway.See NEW LOOK, Page 12A

Neil BuddeExecutive Editor

Taking the stage

Louisville Storytellers puts people’sexperiences on stage. Story, 3A

NOW THRU DECEMBER 6 ONLY

KENTUCKYCENTER.ORG • 502-584-7777HURRY FOR BEST SEATS

BEGINS TONIGHT

Turkey prices

a typical 16-pound bird's price can swing between

$8.32at Meijer,

$12.64at Kroger in Old Louisville,

$14.88at the Wal-Mart in New Albany, Ind.

$43.04for a "free range" turkey fromWhole Foods in St. Matthews

Thanksgivingmeal priced at local stores

Time: 11-17-2015 23:15 User: jmorris5 PubDate: 11-18-2015 Zone: MT Edition: 1 Page Name: A 1 Color: CyanMagentaYellowBlack

High Impact Adscape

$1.00retail

MT DLY

SATURDAY 12.19.15 ll COURIER-JOURNAL.COM ll METRO EDITION ll PART OF THE USA TODAY NETWORK


Plenty of sun today with with highsin the low 40s and lows near freez-ing. Clouds move in Sunday.


Haze

IceFreezingrain

Partlysunny

Mostlysunny

FairSunny

Thunderstorms

Chance ofthunder

RainChance ofrain


Chance ofshowers

Drizzle

Partlycloudy

Mostlycloudy

Cloudy

Snowand rain

Chance oflight snow

Chanceof snow

Snowflurries

Snow

Haze

IceFreezingrain

Partlysunny

Mostlysunny

FairSunny

Thunderstorms

Chance ofthunder

RainChance ofrain


Chance ofshowers

Drizzle

Partlycloudy

Mostlycloudy

Cloudy

Snowand rain

Chance oflight snow

Chanceof snow

Snowflurries

Snow

TODAY43 | 31

TOMORROW53 | 46

Classified 1DComics 6D

Deaths 12AEditorial15A

Features 1DMetro 3A

Neighbor-hoods 5A

Lottery 2ASports 1C

TV 7DUSAToday1B

INDEX

LOVE AT FIRST SIGHTMatt Presley and Brian Bell fell for their home while

picking up auction items Home of the Week 1D

A local anti-violence advocate andyouth mentor, who himself turned fromdrug-dealing after he was nearly killedin 1996, was shot early Friday morningwhile on the way to his son’s school for aChristmas gathering.

Aubrey Williams Jr.,37, was shot just before 9a.m. Friday near the WestEnd School, 3628 VirginiaAve., said Sadiqa Rey-nolds, president and CEOof the Louisville UrbanLeague, where Williamsformerly worked as ayouth development spe-cialist.

Louisville Metro Police spokeswom-an Alicia Smiley said a man was shotonce near the school, sustaining non-fa-tal injuries, though she did not identifythe man. The wounded man was pickedup by a passer-by, who began to drivehim to the hospital, though an ambulancemet them and transported the man to theUniversity of Louisville Hospital.

Smiley said there are no suspects asof Friday afternoon.

Anti-violenceadvocatewounded in shootingMATTHEW GLOWICKI@MATTGLO

See SHOOTING, Page 6A

AubreyWilliams Jr.

The state’s chief justice unleashedpointed criticism of Circuit Court JudgeOlu Stevens in a Friday ruling, but he de-nied a motion to remove the judge fromall criminal cases while referring thecase to a state disciplinary body.

Chief Justice John D. Minton Jr.wrote that Stevens “appears to flout thedirectives of the Code of Judicial Con-duct, creating a social-media firestormcalculated to aggrandize himself by ex-ploiting the deep-seated and widespreaddistrust of the criminal-justice systemby minority communities.”

In the 13-page ruling, Minton said thatStevens did not “comply with the letteror spirit” of a Dec. 4 mediation agree-ment with Jefferson Commonwealth’sAttorney Tom Wine when he wrote onFacebook that his opponents have triedto remove him from the bench and si-lence him on important matters of racein judicial selection.

Those posts “give a clear indicationthat he intends to continue violating theCode of Judicial Conduct, ...” Mintonwrote.

“Rather than provide leadership on animportant issue worthy of wide discus-sion, deliberation and action,” Mintonwrote, “Judge Stevens has detracted

Stevenswon’t bepulled

Matt GlowickiCourts & crime

@mattglo

Despite criticism, removalbeyond Minton’s power

See STEVENS, Page 6A

Norton Healthcare and the Univer-sity of Louisville have settled theirnearly two-and-a-half-year disputeover Kosair Children's Hospital.

Norton's board of directors and theexecutive committee of the U of LBoard of Trustees signed off on the set-tlement Friday morning, U of L's boardchairman announced.

"Today is a good day for the childrenof Kentucky," U of L said in a statement.

Norton spokesman Thomas Johnsonsaid the deal "is not totally finalized" atthis point, since state officials and Uni-versity of Louisville Physicians alsoneed to sign off on it.

The dispute began when Norton an-nounced in 2013 that it would partner inpediatrics with the University of Ken-tucky, angering the leaders of U of L'smedical school, who said the partner-ship would threaten its teaching mis-sion and finances. Norton officialscountered that a partnership with UKwould improve care.

Norton built and operates KosairChildren's Hospital, but U of L uses it as

its pediatric teaching and research hos-pital under a state land lease.

After months of contentious negoti-ations, both sides took the issue tocourt.

Neither Johnson nor Gary Mans,spokesman for U of L's Health SciencesCenter, would comment further on Fri-day, saying details may be released asearly as Monday if the deal is finalized.

Reporter Andrew Wolfson can bereached at (502) 582-7189 or [email protected]. ReporterLaura Ungar can be reached at (502)582-7190 or [email protected].

U of L, Norton settle dispute over KosairANDREW WOLFSON@ADWOLFSON

AND LAURA UNGAR@LAURA_UNGAR

From the moment 30 yearsago when Louisville veter-inarian Robin Sheldenfirst got up close to a greathorned owl in a clinic atOhio State University, she

knew she wanted to work with raptors.“I fell in love with those great big

yellow eyes, and that fierce beak,” sherecalled in a recent interview. “Thesebirds are absolutely amazing. They aretough as nails.”

Shelden turned her love-at-first-sight into a special skill-set and a pas-sion that has directly or indirectlyhelped thousands of raptors navigatethe perilous world they face livingwith humans and all their accouter-ments of modern life such as cars,trucks, windows on buildings. Formore than 20 years, Shelden has volun-teered her veterinary services andknowledge to Raptor RehabilitationInc, a nonprofit group in Louisvillededicated to the rehabilitation of sick,injured and orphaned birds of prey.She provides veterinary expertise,guidance, equipment and servicesneeded to diagnose, treat and rehabili-tate the traumatic injuries and poten-tially deadly illnesses of the more than200 raptors the organization takes inevery year.

“I call it my hobby, but it really isprobably a bit more than that,” said theowner of Shelden Veterinary Care onBardstown Road in Fern Creek.

“We could not do this without her,”said Eileen Wicker, executive directorof Raptor Rehab, which depends on do-nations and a dedicated group of volun-teers to stay open. “She does notcharge us a penny. We have used otherveterinarians who are good, but theycome with a high price tag.”

Wicker also described Shelden as amiracle worker who has saved manybirds over the years. Once, Wickersaid, Shelden took blood from one ofRaptor Rehab’s resident birds used forenvironmental education and trans-fused it into another dying bird. Both

PHOTOS BY ALTON

STRUPP/THE CJ

Above, a screechowl was rescuedby Raptor Rehab

after collidingwith a truck. To

the right, RaptorRehab’s Melissa

Stewart, left,holds a redtail

hawk as Dr.Robin Shelden

inspects itswings.

‘YOU WANT TOSAVE THEM ALL’

James BruggersEnvironment

@jbruggers

Local vet dedicatedto keeping birds alive

See RAPTORS, Page 8A

Time: 12-18-2015 22:54 User: cpomiecko PubDate: 12-19-2015 Zone: MT Edition: 1 Page Name: A 1 Color: CyanMagentaYellowBlack

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