Harris Social Media LLC

Roger Harris, Principal

W 919 662 1618 M 919 449 6849

roger@harrissocialmedia.com

Est. 2009

Copywriting and Editing Services

2016 Portfolio and Writing Samples

Content marketing expertise• Professional creative services

– Education resource development and editing (e.g., lesson plans)– Website copy writing (blog posts, branding, etc.)– Press release writing and distribution– Books and publishing– Feature articles– Product and book reviews

• Content marketing topic areas– Science– Technology– Health– Travel– Education

EDUCATIONAL MATERIALS

Created and edited educational materials for leading providers

Educational materials services

• Science writing and communications• Science-based pedagogic materials– Lesson plans– Reading passages– E-books (textbooks)– Widgets and interactives– Animations– Video story boarding

Lesson plan examples

Client: The Nature ConservancyProject: Nature Works EverywhereBrief: Conceive and create eight engaging, interactive lesson plans around

themes that illustrate how nature serves people in many ways.

Lesson plans for The Nature Conservancy

Interactive lesson plan and widgetClient: US Navy/Discovery EducationProject: STEM in the ClassroomBrief: Create a lesson plan with an

accompanying interactive widget to

illustrate the physics of diving.

Selected as Featured Lesson and Interactive for website front page

Interactive widget for the US Navy

Interactive lessonsClient: Discovery EducationProject: Techbook ExplorationsBrief: Create interactive lessons on

a range of science topics.

Interactive lesson for Discovery

Teacher and Student Guides

Lesson plans for Discovery/Intel• Measuring the Capacity of a Robotic Arm• Calculating Degrees of Freedom of a Robotic Arm• Introduction to the Turing Test• Measuring the Size of an Oil Molecule• Programming in BASIC• Principles of Encryption• Extrapolation as a Literary Device in Science Fiction Subjects• Organizing Organisms: Taxonomy and the Roots of Modern

Biology• Temperature: The Evolution of an Idea• What is the Role of Math in Science Fiction?

Content creation clients

Content creation clients

Selected client list• American Heart Association• 3M • Audubon North Carolina • Carnegie Mellon University • Discovery Education • EarthEcho • Florida Virtual School • Houghton Mifflin• Intel

• Museum of Science, Boston

• Nature Education• NFL• Rutgers University • Siemens • Texas Education Agency • The Nature Conservancy • US Navy • Western Union

WEBSITE COPY

Website copywriting

and design

Website writing services

• Sparkling prose on a wide range of topics• Branding, taglines, elevator speech and

corporate messaging• Original articles for blogs and editorial• Editing and proof-reading website copy• Optimizing content for SEO and social signal

Example copy writing for websites

Front page copy, taglines, branding, and logo and web page design

Start-up conservation non-profit

Prestigious private schools

Duke University research group

Copy written for

Peace Montessori

School

From peacemontessorischool.com

By Harris Social Media, 2013

Logo & tagline

Sample copy written for

Natural Areas Association

From naturalareas.org

By Harris Social Media, 2013

Tagline

List of websites

• Academic Earth• Natural Areas Association• SavingSpecies• New School Montessori Center• Peace Montessori• Mangum Partners• The Pimm Group• Triangle Science Festival• Little Explorers Montessori• Jungle Photos

Excerpt from blog

post

From Dream partnership between SavingSpecies and a New York movie production company

SavingSpecies.orgJan 29, 2013

Blog posts: examples• Conservationists must engage local communities (Sep 22, 2015)

BiodiversityProfessionals.org• How marketers can use Twitter’s weak social connections (Oct 10, 2013)

HarrisSocialMedia.com• 15 helpful tips to grow your LinkedIn group into thousands (Sep 9, 2013)

HarrisSocialMedia.com• One Easy Way to Turbo-Charge Your Social Media Influence (April 11, 2012)

TwitterThoughts.com• 5 Awesome Biodiversity Infographics (January 4, 2012) SavingSpecies.org• Attacks On Biodiversity: An Emerging Trend (September 23, 2011)

cultureofscience.com• Top 35 biodiversity videos (September 15, 2011) SavingSpecies.org• Does the word biodiversity hinder public awareness and what can we do about it?

(November 17th, 2010) ThePimmGroup.org

PRESS RELEASES

Concise, articulate press releases picked up by top news outlets

Press release services

• Create press release copy• Conform to requirements of online press

release services• Optimize press release copy for search• Distribute press releases to free and paid

services for maximum exposure

Press releases: examplesTitle Client Date

Leonardo Dicaprio Foundation Gives $750K Grant To SavingSpecies

SavingSpecies Jul 24, 2015

SavingSpecies Enters Strategic Partnership With New York City's Thousand Names Productions

SavingSpecies Jan 30, 2013

Fall Festival Brings Together Holly Springs School and Big Cat Wildlife Sanctuary

New School Montessori Center

Oct 04, 2012

E.O. Wilson Joins Science Board of SavingSpecies

SavingSpecies Aug 16, 2012

Conservationist Defends Science, Stewardship and the Endangered Species Act in Congressional Hearing

SavingSpecies Jun 21, 2012

Third North Carolina Maker Faire Highlights Local Inventors

NC Maker Faire May 22, 2012

Press release coverage

• Press release report for: SavingSpecies Enters New Partnership With New York City's Thousand Names Productions

• Reached more than 270 major news outlets through OnlinePRNews.com

• http://www.onlineprnews.com/report/331102

ARTICLES

Edited and written numerous original articles on a wide range of topics

Article writing services

• Engaging articles for print or online• Idea generation and brainstorming• SEO keyword and social signal optimization• Editing and proof-reading

Selected example print articles• Harris, R. (2015) Animal A-Listers. National Geographic Traveler, December 2015, 81.• Harris, R. (2013) Destination Ecuador: Ecuador Mainland Overview. Wild Travel,

December 2013: 84–90.• Oien, C., R. J. Harris, et al. (2008) Electronic Outreach in the Genomic Age: A New Role

for Genetic Counselors. Abstracts of the National Society of Genetic Counselors, 27th Annual Education Conference. Journal of Genetic Counseling 17(6): 573–651.

• Harris, R. & P. C. Baveye (2008) Editorial – Water on the table: Sigma Xi’s Year of Water affords unique opportunities to share hydrological information. Journal of Hydrology 354: v –vii.

• Harris R. (2005) To Be Free, or Not To Be: What is the commercial value of biodiversity data? American Scientist 93(6): 505–506.

• Harris R. (2005) Notes on a forest floor. The Grapevine (University of York Alumni Magazine) Spring/Summer 10–11.

• Harris R., I. Courter, and H. Egna, Editors (2004) Twenty-First Annual Technical Report. Aquaculture CRSP, Oregon State University, Corvallis, Oregon.

• Harris R. (2004) From Wild Harvest to Aquaculture: The Missing Link? Aquanews 19 (2): 1–4.

• Harris, R. (2000) Drinking Dragon’s Blood. The Cary News, September 27.Original print articles on science, technology, health, travel, and education

American Scientist

Numerous original articles, book reviews and reports on science-related topics

Excerpt from

American Scientist

Harris R. (2006) Can’t log the forest for the trees? American Scientist 94(2): 120-121

Excerpt from: Harris R. (2004) From Wild Harvest to Aquaculture: The Missing Link? Aquanews 19 (2): 1–4.

Wild Travel

Print articles in prestigious photo travel magazine

The Guardian

Web article in leading UK media outlet

National Geographic Traveler

Print article in blue chip travel magazine

BOOKS

Travel guide books for the

Amazon rainforest

Books and publishing services

• Manuscript editing and proofing• Pitch letters to publishers and agents• Self-published book layout and design• Book marketing and publicity• Ghost writing

The Amazon, The Bradt Travel Guide

1st edition, 1998 2nd edition, 2003 3rd edition, 2007

“… a book that is of equally high intellectual and practical value.”Observer newspaper review

Amazon.com

Amazon HighlightsPublished November 2011

“A gem of a travel guide, this book is a must for all travellers to the region… Roger Harris’s wealth of knowledge is evident.”

— Ed Stafford, explorer and subject of Discovery Channel’s Walking the Amazon

“Bradt Guides are expertly written and longer on local detail than any others.”

— Michael PalinBBC TV presenter

Excerpt from

Amazon Highlights

From Your tour: 10 top Amazon experiences, p. 138.

By Roger Harris, 2011, Bradt Travel Publications/Globe Pequot

REVIEWS

Product and book reviews thatinform and engage the reader

Product and book review services

• Authentic useful reviews with relevant details• Reviews for businesses, products and books• Appropriate responses to negative reviews

Review on TripAdvisor

Review of Tapir Lodge, Ecuador, 2012

Review in American Scientist

Book review of One Planet : A Celebration of Biodiversity by Nicholas Hulot. American Scientist. 94(6): 567.By Roger Harris, 2006

Review on Amazon

Book review of The Amazon: Past, Present and Future by Alain Gheerbrant (2000)

Our Philosophy

• Absolute dedication to quality and excellence• Provide outstanding value• Highest standards of writing, style and design• On time, on budget

We have a zero-tolerance policy for any plagiarism or copyright violation. All of our work is guaranteed 100% original and our sole creative content.

Fees and pricing

• All projects priced before start• All fees agreed in advance• Customize payments to meet client’s budget• Competitive pricing • No hidden fees, surcharges, etc.

Call or email to learn more

Roger Harris, PrincipalHarris Social Media LLCRaleigh, North Carolina

W 919 662 1618M 919 449 6849

roger@harrissocialmedia.com