hackers, beer geeks, and arborly love: reaching out to unexpected audiences
DESCRIPTION
A great way to generate interest in urban forestry is to mingle with new communities and engage people with passions beyond trees and sustainability. This presentation will discuss tips and lessons for creating opportunities to connect with tech geeks, beer lovers and other communities of interest. Examples including Azavea’s EcoCamp technology “unconference,” Grand Rapids’ Brewers Grove Project and TreePhilly’s City of Arborly Love campaign will be discussed.TRANSCRIPT
“Hackers, Beer Geeks, and Arborly Love: Reaching Out to Unexpected
Audiences”
• We make
• We are a that ’s technology & GIS
• We are a that ’s urban forestry green infrastructure the environment
FRIENDS OF GRAND RAPIDS PARKS
BREWER’S GROVE PROJECT
www.brewersgrove.com
• Philadelphia Parks & Recreation• Goal: Increase tree canopy to 30% in all
neighborhoods in Philadelphia• Yard Tree Giveaways: 11,500 trees since 2011
• Keep it simple• Connect with your audience• Be professional and Share Your Knowledge• Be flexible• Have fun• Choose the right partners
LESSONS LEARNED
KEEP IT SIMPLE
KEEP IT SIMPLE
CONNECT WITH YOUR AUDIENCE
CONNECT WITH YOUR AUDIENCE
BE PROFESSIONAL
...AND SHARE YOUR KNOWLEDGE
BE FLEXIBLE
BE FLEXIBLE
HAVE FUN
HAVE FUN
CHOOSE THE RIGHT PARTNERS
CHOOSE THE RIGHT PARTNERS
• Keep it simple• Connect with your audience• Be professional and Share Your Knowledge• Be flexible• Have fun• Choose the right partners
Summary: Lessons Learned
Erica Smith FichmanTreePhilly Program ManagerPhiladelphia Parks & [email protected](215) 683 0217
Andrew ThompsonCommunity [email protected]
Lee MuellerProgram Director, Urban Forest ProjectFriends of Grand Rapids [email protected] 389 4687