november 12, 2014 webinar: hackers, beer geeks, and arborly love - reaching out to unexpected...

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“Hackers, Beer Geeks, and Arborly Love: Reaching Out to Unexpected Audiences”

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Page 1: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

“Hackers, Beer Geeks, and Arborly Love: Reaching Out to Unexpected

Audiences”

Page 2: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

Erica Smith Fichman

TreePhilly Program Manager

Philadelphia Parks & Recreation

[email protected]

(215) 683 0217

Andrew Thompson

Community Evangelist

Azavea

[email protected]

215-701-7689

Lee Mueller

Program Director, Urban Forest Project

Friends of Grand Rapids [email protected] 389 4687

Page 3: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

• OpenTreeMap Overview• Organization and Event Introductions

• Azavea and EcoCamp• Friends of Grand Rapids Parks and

Brewer’s Grove• TreePhilly and The City of Arborly Love

Campaign• Lessons Learned• Summary, Wrap-Up, and Q&A

Webinar Agenda

Page 4: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

What is OpenTreeMap?

Page 5: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

OpenTreeMap Key Features

• Map and explore tree and green infrastructure data

• Add and edit trees online

• Track stewardship activities

• Add photos and leave comments

• View eco benefits automatically calculated using i-Tree Streets

• Mobile apps for iPhone and Android devices

• Export data as csv

• Customize data fields and other options

Page 6: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

How do I get OpenTreeMap?

Monthly Subscription

• Free trial and various subscription levels available on opentreemap.org

• Updated every month

• No hosting, licensing, or maintenance fees

• Set up your tree map in minutes

Open Source

• Code available at github.com/opentreemap

• Hosting costs not included

• Requires software development experience

• Can contribute to the code base

Page 7: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

OpenTreeMap Partners

Page 8: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

• OpenTreeMap Overview• Organization and Event Introductions

• Azavea and EcoCamp• Friends of Grand Rapids Parks and

Brewer’s Grove• TreePhilly and The City of Arborly Love

Campaign• Lessons Learned• Summary, Wrap-Up, and Q&A

Webinar Agenda

Page 9: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

• We make

• We are a that ’s technology & GIS

• We are a that ’s urban forestrygreen infrastructurethe environment

Page 10: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences
Page 11: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

FRIENDS OF GRAND RAPIDS PARKS

Page 12: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

BREWER’S GROVE PROJECT

www.brewersgrove.com

Page 13: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

• Philadelphia Parks & Recreation

• Goal: Increase tree canopy to 30% in all neighborhoods in Philadelphia

• Yard Tree Giveaways: 11,500 trees since 2011

Page 14: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences
Page 15: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

• Keep it simple• Connect with your audience• Be professional and Share Your Knowledge• Be flexible• Have fun• Choose the right partners

LESSONS LEARNED

Page 16: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

KEEP IT SIMPLE

Page 17: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

KEEP IT SIMPLE

Page 18: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

CONNECT WITH YOUR AUDIENCE

Page 19: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

CONNECT WITH YOUR AUDIENCE

Page 20: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

BE PROFESSIONAL

Page 21: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

...AND SHARE YOUR KNOWLEDGE

Page 22: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

BE FLEXIBLE

Page 23: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

BE FLEXIBLE

Page 24: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

HAVE FUN

Page 25: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

HAVE FUN

Page 26: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

CHOOSE THE RIGHT PARTNERS

Page 27: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

CHOOSE THE RIGHT PARTNERS

Page 28: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

• Keep it simple• Connect with your audience• Be professional and Share Your Knowledge• Be flexible• Have fun• Choose the right partners

Summary: Lessons Learned

Page 29: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

Questions?

Page 30: November 12, 2014 Webinar: Hackers, Beer Geeks, and Arborly Love - Reaching out to Unexpected Audiences

Erica Smith Fichman

TreePhilly Program Manager

Philadelphia Parks & Recreation

[email protected]

(215) 683 0217

Andrew Thompson

Community Evangelist

Azavea

[email protected]

215-701-7689

Lee Mueller

Program Director, Urban Forest Project

Friends of Grand Rapids [email protected] 389 4687