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Young Digital Lab - May 23rd/24th 2013Guido Ghedin

A VIEWPOINT ON DIFFERENT DIGITAL LANDSCAPES

Young Digital labMay 23rd/24th 2013

DIGITAL IN THE BRICS


WHERE ARE WE GOING?

SOURCE: L2 THINK TANK


http://www.l2thinktank.com/download.php?r=digital-iq-brazil-russia-india

http://www.l2thinktank.com/download.php?r=digital-iq-brazil-russia-india

CONSUMERS IN CHINA ARE UNDER 45

80% OF LUXURY


RUSSIA

INDIA

CHINA

BRAZIL


ON FACEBOOK2ND BIGGEST COUNTRY


ON TWITTER2ND BIGGEST COUNTRY


560 MILLION PEOPLE UNDER 25


15% OF THE

THE INTERNETREACHED BYPOPULATION


BY 2015BIGGEST COUNTRYON FACEBOOK

SOURCE: THE BUSINESS WEEK


http://www.businessweek.com/articles/2012-05-31/the-future-of-facebook-is-in-india


Asian Facebook users

Rest of the world


80 MILLION INTERNET USERS


MOST ACTIVE ONLINE POPULATION.10 HOURS/MONTH IN 2010

SOURCE: COMSCORE




A COMPLEX DIGITAL SCENARIO


ODNOKLASSNIKIhuge social network in the Runet

SOCIAL VKONTAKTEmain social network in the Runet

YANDEX main Search Engine in the Runet

SEARCH

LIVEJOURNAL main blogging platform in the Runet

BLOG


About 60% of the Runet Search Market

About 25% of the Runet Search Market


190M (45M active) 7,5M active 2 to 3M30M active


BILLION PEOPLEOVER 1.3


UNDER 30500 MILLION


OVER 550 MILLIONINTERNET USERS


WHICH IS THE MOST CONNECTED CITY?


SHENZHEN IS THEMOST CONNECTED CITY


1.1 BILLIONMOBILE USERS


OVER 350 MILLION3G/SMARTHPONE USERS


IN ONE YEAR (2011-2012)50M TO 200M 3G USERS


WHAT IS THE BEST PART?


They are not on Facebook.


SHARE!Young Digital lab

May 23rd/24th 2013

TENCENTQQ app has 700M users

GAMING & MESSAGING

ECOMMERCE ALIBABAwith Taobao & Tmall

BAIDU 92% of the market share

SEARCH


SINA WEIBOthe main social network: over 300M users

YOUKU + TUDOUvideo sharing platform(s)

KAIXIN001another social network with over 100M users

WEIXIN/WECHATTencent’s mobile messaging & social ntwk app

RENRENa social network founded in 2005 (over 100M users)

&

+


LET’S PLAY A LITTLE GAME


RenRen


Youku


DianDian


Mogujie


TuDing


WeChat


PinFun


VS.

THE WEI WAR



vimeo.com/64545106‎

THE GREAT WALL


SOURCE: GREATFIRE.ORG


http://greartfire.org/

http://greartfire.org/

MAY 35th


JUNE 4th


THANKS!(SEE YOU TOMORROW)

guido ghedin – digital in the round

Business

runet search marketabout

runetyandexmain search

active online population

asian facebook usersrest

mostconnected city

tencentqq app