i #socialmediafail: case history negative – guido ghedin

i #socialmediafailCome evitare

Guido Ghedin – Editor & Research at Young Digital Lab

sabato 12 maggio 2012

1. Un po’ di storia

2. Casi esemplari


Un po’ di storia


2004

Kryptonite Lockers


2006

Chevy Tahoe

+ Add a Photo


2006

Cevy Tahoe


2009

United Breaks Guitars


“Bad news always travel faster than good news”

Dave Carroll


Case history esemplari


Kenneth Cole

#twitterfail


Pepsi #strategyfail


www.adcontrarian.blogspot.com


http://www.adcontrarian

http://www.adcontrarian

KFC & Komen for the Cure

#communicationfail


Repubblica XL

#communitiymngmtfail


Cisco Systems

#viralfail


Fanta Timeline

#historyfail


Grazie per l’attenzioneCi vediamo al prossimo YDL!


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