Define components of a comprehensive dental marketing program

Understand how to measure effectiveness and ROI for each component

Understand how SEO (search engine optimization) and PPC (pay per click) work

Learn how review sites work and their related policies

Strategy overview for generating positive online reviews and dealing with negative ones

Overview of most important social media channels for a dental practice

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You Will Learn:

LOCATIONRed Hill Country Club

8358 Red Hill Country Club Dr. • Rancho Cucamonga, CA 91730

909-581-7761Fhowell@inlandempireomfs.com

Participants will receive:• 4 CE credits

• Refreshments and food will be served

WHENWednesday, January 28 - 4:30 to 7:30 pm

Please RSVP by January 21to Faythe Howell

TARGET AUDIENCEDoctors, Practice Managers, Marketing Coordinators

Guest Speaker: Ian McNickle, MBAPartner at WEO Media

www.INLANDEMPIREOMFS.com

COURSE MISSIONThis course will explain the critical components required for creating a comprehensive dental marketing program. You will learn which items to include, how they work, how they are measured, and how to implement them. Topics normally include website optimization, search engine optimization (SEO), pay-per-click marketing (PPC), social media, video marketing, referral marketing, online reputation management, and developing an overall marketing strategy.

Ian McNickleIan McNickle is a nationally recognized marketer, writer, and speaker. He has developed significant expertise in online marketing, website optimization & website conver-sion, search engine optimization (SEO), pay-per-click marketing (PPC), social media, video marketing, referral marketing, online reputation management, marketing strategy, and related topics. In addition, he has developed a critical set of KPI’s (key performance indicators) for measuring the effectiveness of any marketing program.Ian lectures all over North America at dental conferences, study clubs, dental societies, and conducts numerous seminars and webinars. His teaching style breaks down the complexities of dental marketing in an easy to under-stand approach that the non-marketer can comprehend and implement. Attendees frequently make comments like “That was the best marketing seminar I’ve ever been to; now I understand this stuff.”

Ian is a Partner at WEO Media, a national dental marketing firm where he leads their sales, marketing, and business development activities. Under his leadership WEO Media has grown quickly to become one of the leading dental marketing firms in the country, and has gathered an impressive list of endorsements and testimonials.