guest lecture hogeschool utrecht - 10 februari 2015
TRANSCRIPT
Guest Lecture Hogeschool Utrecht 10 Februari 2015
Maarten van den Heuvel
Tim Gouw
Maarten van den Heuvel
Master in Business Consultant at Wecanbeheroes
Weekly Innovation
@mvdheuvel
Tim Gouw
Master in Marketing Consultant at Clockwork
Weekly Innovation
@punttim
Field research
Trends en ontwikkelingenHoe nieuwe business modellen ontstaan en uitvloeien naar andere markten
Weekly methode Overzicht van onze werkwijze
Tot slot Nieuw product concept Feli (Tinder voor cadeautjes)
Have you heard of
$1.31 billion quarterly streaming revenue
Innovating online entertainment since 2007
taken over by Google for
$3.2 billion Innovating home automation since 2010
Market valuation of
$40 billion Innovating transit since 2009
700 million users sending 30 billion messages p/day
Innovating communication since 2009
1,000,000+ listings in 190+ countries Innovating travel since 2008
200% year-on-year user growth Innovating music since 2006
New business models arise• Supply and demand find each other much easier; Uber-for-X’ • Every market is a vulnerable • Startups turn business models upside down, are flexibel and
personal, and work together where possible • Setting the new standard for: customer experience, markets,
payments, relationship consumer-producer
If you're not paying for the product, you are the product
Why is continuous innovation required for all companies?
Competitors, big and small, are constantly moving. Meaning that …
Over 50% market share in 2008. 12.500 layoffs in 2014.
Revenue cut of 10% for budget hotels. Airbnb
doubles every year.
… you will miss out on valuable opportunities!
10+ million users in 2010. Shut down in 2013.
$14+ billion sales in 2006. Filed for
bankruptcy in 2012.
… you will be out of business
soon!
Why is it such a challenge to be truly innovative?
ideas
everyone has great ideas from daily experiences, the hard part is to get
them out and select the best
daily business
daily business withholds companies from focusing on
what’s next
trends
industries are changing fast, making it hard to truly understand
the latest developments
We are Weekly Innovation. We help companies innovate by translating trends and ideas into a viable
product concept, within one week.
M W F
TT
MondayIntake & insights
TuesdayTrends
WednesdayBrainstorm & ideation
FridayProductize & pitch
ThursdayConcepting
“At the end of the day, the only way to change
is through products.”— Satya Nadella, CEO Microsoft
Product Service
Online
OfflineKnife
We believe that a product can be anything. Physical or
digital. A traditional product or a productized service.
What is a product?
Uber
Productize it Trends translated, vision applied
Innovative The next big thing
Simple Easy to grasp
Tangible To be appealing
Presentable For fast decision making
Shareable Viral in the organization
Customer focused Of course…
The productizing guidelines
Day after day, Steve Jobs said to Jony Ive “This might be crazy, but what if we…” until once in a while the idea took the air out of the room.
Constant exploration is needed
Vind het perfecte cadeau
Feli is jouw persoonlijke cadeau-assistent. Ze helpt je het perfecte cadeau te vinden, afgestemd op de smaak van jouw vriend(in). Zo maak jij iemand écht blij en ben je meteen de graag geziene gast op elk feestje.
Zeg die cadeaubonnen maar gedag,Feli komt eraan.
Meld je aan en je bent als eerste van de partijGa naar