guerrilla media presentatie
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Guerrilla Marketing presentatie van Siege Marketing.TRANSCRIPT
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Guerrilla Marketing2011 - Siege Marketing
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Sonny de Laat
Woonplaats: Sprang-Capelle
Geboren: 1982
Drs. Marketing Management – Universiteit van Tilburg
Werkervaring:
ASML, Siemens, Philips, UB Drinks, Siege Marketing.
Social Networks:• Facebook• Twitter• LinkedIn
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Wat is Guerrilla Marketing?
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1. Waar komt Guerrilla vandaan?
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Guerrilla
“Jay Conrad Levinson –1983 Guerrilla Marketing”
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Marketing met een Visie.
Marketing met een ziel
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“Guerrilla Marketing is the truth made fascinating” – Jay Conrad Levinson
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2. Guerrilla marketing heeft 6 criteriaVolgens Cor Hospes (Nederlandse Guerrilla guru)
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Alle Media is Social Media
Maar de regels blijven gelijk.
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#1 Origineel
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#2 Onverwacht & Onvoorspelbaar
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#3 Voldoende bereik
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#4 Relevant
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#5 Actualiteit
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#6 Wauw - Sympathie
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#7En vergeet uiteraard niet het schok-effect… of afschuw…
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3. Bespeel de Media…
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Publiciteit is goed…
Creëer een Hype….
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Publiciteit is goed…
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Maar ondertussen…
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…verover je het
van je klant!
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Maar hoe…
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Juiste locatieGerichte overval
Goed idee Juiste Buzz
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Media bevat uiteraard ook…
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Maximaal resultaat…Social Media Buzz
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Brainstormen over een ludieke Guerrilla…Wij slijpen onze messen voor een vlijmscherpeanalyse…