growth hacking | workshop sefa skillsweek
TRANSCRIPT
© All rights reserved AlumUnited 2016
GROWTH HACKING
BY FRIDO VAN DRIEM
1
“20% MoM”
© All rights reserved AlumUnited 2016
•LEARNING GOALS •PRINCIPLES OF GROWTH HACKING •MODEL OF GROWTH HACKING •PROCESS OF GROWTH HACKING •TOOLS
WORKSHOP
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MAD MEN & WOMEN MEETS THE INTERNET
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— Congratulation, join the growth hacking club
“WE’VE GOT A GREAT NEW PRODUCT”
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GROWTH MODEL | AARRR FRAMEWORK
ACQUISITION
ACTIVATION
RETENTION
REFERRAL
REVENUE
How do users find us?
How are users activated?
Do users come back?
How do you make money?
Do users tell others?
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— 80/20 rule of Growth Hacking
EXPERIMENT
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PROCESS OF OPTIMIZING
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RUN CONTINUOUS EXPERIMENTS TO IMPROVE THE CAR
GROWTH IS EXPERIMENT DRIVEN MARKETING
6. SYSTEMIZE
1.BRAINSTORM
2.PRIORITIZE
3. TEST
4. IMPLEMENT
5. ANALYZE
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AFTER GOAL IS SET TIME TO STEP ON THE PEDEL!
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1. BRAIN STORM TO GENERATE EXPERIMENTS
▸ Observe
▸ Dive into the data
▸ “How are others doing it?”
▸ Question
▸ “Question brainstorming. Why? What is…How about this?”
▸ Associate
▸ “Connect the dots between unrelated things”
▸ Network
▸ “Join groups / ask fellow growth hackers for idea’s
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2. PRIORITIZE
▸ PROBABILITY
▸ LOW (20%) | MEDIUM (50%) | HIGH (80%)
▸ IMPACT
▸ “Comes from your hypothesis. Take into account long lasting effects”
▸ RESOURCES
▸ “Take into the actions that needs to be done by the company”
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3. TEST
What is the minimum viable test to understand our hypotheses?
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4. IMPLEMENT
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5. ANALYZE
▸ IMPACT
▸ Results of the experiment
▸ ACCURACY
▸ How far or close are you from your hypothesis
▸ WHY
▸ “Why do you see the results that you did?”
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6. SYSTEMISE
▸ PRODUCTIZE
▸ Improve the product as much as possible with technology and engineering
▸ PLAYBOOK
▸ For steps that can’t be done by technology.. create a manual
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CIRCLE IS COMPLETE!
6. SYSTEMIZE
1.BRAINSTORM
2.PRIORITIZE
3. TEST
4. IMPLEMENT
5. ANALYZE
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GROWTH PLAN
ELEMENTS
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▸ Define the long term strategy of the firm
▸ Define short term strategy of the firm
▸ Fill out AARRR Model
▸ Define OMTM per segment of AARRR Model
▸ Funnel analysis
▸ Based on finding define goal for coming 3 months + resources needed
▸ Create backlog and create experiment doc
▸ Write 3 Experiments in the document
▸ Put it down in backlog
TIPS FOR GROWTH PLAN
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— Tools are only a way to grow or shrink…
“THINKING > TOOLING”
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DON’T FORGET… WRITE DOWN ALL YOUR LEARNINGS
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GROWTH HACKING
BY FRIDO VAN DRIEM
21
“20% MoM”