growth hacking presentation - 1-hour workshop on growth hacking

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GROWTH HACKING FOR START UPS

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Page 1: Growth Hacking Presentation - 1-hour Workshop on Growth Hacking

GROWTH HACKINGFOR START UPS

Page 2: Growth Hacking Presentation - 1-hour Workshop on Growth Hacking
Page 3: Growth Hacking Presentation - 1-hour Workshop on Growth Hacking

$1 billion

Page 4: Growth Hacking Presentation - 1-hour Workshop on Growth Hacking
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$3.4 billion

Page 6: Growth Hacking Presentation - 1-hour Workshop on Growth Hacking
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$4 billion

Page 8: Growth Hacking Presentation - 1-hour Workshop on Growth Hacking
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$6 billion

Page 10: Growth Hacking Presentation - 1-hour Workshop on Growth Hacking
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$10 billion

Page 12: Growth Hacking Presentation - 1-hour Workshop on Growth Hacking
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$11 billion

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$26 billion

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$32 billion

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$40 billion

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$230 billion

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$365 billion

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Growth Hacking is the science of achieving incredible growth with non traditional strategies.

Page 25: Growth Hacking Presentation - 1-hour Workshop on Growth Hacking

Growth Hacking Combines:

Page 26: Growth Hacking Presentation - 1-hour Workshop on Growth Hacking

Growth Hacking Combines:

Technology

Marketing and Sales

Design

User Experience

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To grow a product, service or platform.

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The Growth Hacking Funnel

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Not so complicated

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THE GROWTH HACKING FUNNEL

AcquisitionActivationRetentionRevenueReferral

Metrics

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THE GH FUNNEL: METRICS

Metrics: Key Definitions

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THE GH FUNNEL: METRICS

• A KPI is a number that acts as an indicator on how your company is doing.

• Ensure you go for something very specific and measurable and use this to grow the business.

• Simply looking at your KPI you can know how your company is performing.

• Always build your monthly KPI reports and focus in one KPI at a time

KPI: Key Performance Indicator

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THE GH FUNNEL: METRICS

CAC: Customer Acquisition Cost• It is the amount of money it costs you to acquire a new user or purchaser.

• A user can be someone who is either using your product for free or paying for it.

• It is calculated as the total spend for customer acquisition (ppc, content marketing, …) in a given month, divided by the total number of new customers acquired or activated that month.

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THE GH FUNNEL: METRICS

LTV: Life Time Value• It is the total monetary profit that an average customer brings to your business.

• It is calculated as the total revenue a customer generates for your company (average revenue per customer from the time they signed up to the time they made their last purchase), less the customer acquisition cost.

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THE GH FUNNEL: METRICS

K : Viral Coefficient• It tells you how many people come to your product because of your existing users.

• If 2 existing customers bring 1, then the K is 0.5.

• A viral coefficient over 1 means you are growing virally.

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THE GH FUNNEL: METRICS

Churn Rate• It tells you how many visitors drop out of your funnel. • You always want to reduce this % and retain more of your customers.• Focus on reducing your churn rate to achieve fast growth.

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Acquisition Techniques

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Blogging/Guest BloggingPodcasting/Guest Podcasting

E/books

Webinars

SEOSocial Media

Contests

Deal SitesVirality Public speaking engagements

Landing pages

Embeds

API integrations

InfluencersPAID acquisition

PR

Story tellingAwesome service

Web Scraping and Cold emailing

Infographics

RepostingJoint VenturesComplements Someone Else’s Product

Videos (YouTube or similar)Online PPT Presentations

Create Free CoursesOnsite SurveysNotifications

Comment Marketing

THE GH FUNNEL: ACQUISITION TECHNIQUES

Acquisition

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Activation Techniques

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User Experience (UX)Short Videos

UpgradesTestimonials

More Webinars

Landing pages

A/B testing

Call to action (CTA) buttons Counters

Live Chat

Hello Bar

Good copywriting

Decrease Loading time

Gamification

Free trials

Click Maps

The Drawbridge Technique

Email automationRetargetingTransparencyRatings

Videos + Email Capture

Case StudiesEmail – Why they signed up?Press Releases / Media PartnersVanity Links or Pretty Links

Get advantage of your inbox

Geolocation

THE GH FUNNEL: ACTIVATION TECHNIQUES

Activation

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RetentionTechniques

Page 43: Growth Hacking Presentation - 1-hour Workshop on Growth Hacking

THE GH FUNNEL: RETENTION TECHNIQUES

Attract the right audienceCreate entry and exit surveys

Make your users engage

Create exclusive products

Do webinarsSend newsletters; they workHave amazing customer support

Analyze why they quit

Give them human actions

Display a popup before they leave

Give an Excellent Service

Report on Positive StatisticsFantastic Copy Writing

Browser ExtensionsThank you them for their following

Credit Card Expiration Notices

SMS MarketingRetention

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RevenueTechniques

Page 45: Growth Hacking Presentation - 1-hour Workshop on Growth Hacking

THE GH FUNNEL: REVENUE TECHNIQUES

Revenue

Add a big discount with annual plan.

Do A/B testing

With your offers, use a countdownsPopulate your site

Simplify your pricing.Simplify your payment.

Scarcity

Downsell at Cancelation

Identify “At Risk” customersExit Survey

Upsell at check out

Giving incomplete or poor servicesIncentivize automatic renewals

Product LaunchesMental TriggersReactivation

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ReferralTechniques

Page 47: Growth Hacking Presentation - 1-hour Workshop on Growth Hacking

THE GH FUNNEL: REFERRAL TECHNIQUES

Use “powered by”

Have sharing buttons in your website

Invite people to your platform

Reward people when they share your product

Setup an affiliates site

Create API integrationsCreate embeds

Highlight and twittShare your posts automaticallyPopulate your posts/news pipelineImport your contacts.

Double Loop Referral ProgramLinks in your signatureAsk for shares in ALL emails

Referral

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Do You Wanna Learn More?

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Do You Want To Learn More?

Listen to Growth Hacking Podcast

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CONTACT DETAILS

Name: Laura MorenoPosition: Growth HackerTelephone: 3474409582Website: www.avanzagrowth.com Email: [email protected]

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THE END

THANK YOU