"growth hacking - the launch of mjml" by nicolas garnier, developer evengelist @ mailjet
TRANSCRIPT
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Growth Hacking with open source
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marketing graduateself-taught developerdeveloper advocate
@nico_g
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Growth hacking
Attract a lot of users at a low cost...
… by means of technological integration
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Open source software
Software which source code is made available...
… for free...
… for everyone...
… for anything.
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Why would you even do it?
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Reaching new communities
Competitors’ users Tech enthusiasts
Haters
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Polishing your brand reputation
Building a reputation HiringLeveling up
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How to do it?
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Solve a real problem.50% 100
+of emails opened
on mobileemails clients
available
2000s
time HTML4 belongs to
Know the pain
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Be innovative.High-level abstractionSemantic and easy to learn
Greatly customizable and composable
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Identify opportunities and use cases.
Is your code valuable?Do I want to tweak it?
Will your code benefit from contributions?
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Make sure your code is clean & documented.
// Easy to understand
// Easy to use
// Easy to change
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Let’s start!
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Building a community starts now.
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Identify communities & influencers
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Define- Who are your personas?
- Who do you want to reach?
- Which are the communities where you can find those people?→ Email integrators, developers, designers
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Prioritize- Is your project of interest to them?
- Is the community inclusive/welcoming?
- What is the impact of this community?
→ #emailgeeks, Litmus, /webdev & /programming subreddits...
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One upvote worth a thousand upvotes
950+3000+ 200+ 40+
Github trending
Weekly Newsletter
Frontpage 3 subreddits
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Be carefulDOS- Plan what you will post
- Plan when you will post
- Plan who will post
DON’TS- Sound promotional
- Share direct links
- Ask for upvotes like crazy publicly
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Start building relationships… EARLY!
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Chat as much and early as you can
Ask for feedback!
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Figure out what and how you’ll hack asap.
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Track and leverage data
Views
Clicks
Shares
Downloads
Opens
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Build bridges between your company and the
framework
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Keep the open source real.
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Keep involved
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Be transparent
RFC
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Make contributions easy
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Reward contributors
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Take care of your community.
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Listen to them
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Listen to themWhen they talk to you When they just talk
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Talk to them and give them news
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What do I get?!
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Grow market shares
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Startup love
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Sales deals
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Partnerships deals
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Grow your product
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Move your company culture forward
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Moving your culture forward
Tech and dev focused Team building
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https://twitter.com/mjmlio → follow
https://www.producthunt.com/tech/mjml → upvote
http://mjml.io → subscribe
[email protected] → get in touch
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GIFTSSend 120 000 emails for free with the
promocode:MJMLROCKSTHEFAM
Part of TheFamily? We have a killer deal for you
Reach out at [email protected]
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Questions?
Thanks!