garnier report (table of contents )

7/27/2019 garnier report (Table of Contents )

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University of Punjab Gujranwala Campus

TABLE OF CONTENTS

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List of Illustrations

Executive Summary

1. Chapter: 1

INTRODUCTION

i. Introduction of garnier company 3ii. Vision of garnier company 4

iii. Objectives 4iv. Mission 5v. Logos 6

2. Chapter: 2

HISTORY

i. History of garnier 10ii. Garnier success story 11

iii. Garnier as a LOreals sub brand 12iv. Testing policies 13v. Research and development 13

vi. Stages of research and development 14vii. Innovation 15

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3. Chapter: 3

COMPANY REVIEW

i. Company profile 17ii. Companys sub brands 18

iii. Competitive advantage 20iv. Management profile 21v. Contacts 25

4. Chapter: 4

GARNIER STRATEGY

i. Strategies adopted 27ii. Distribution strategy 28

iii. Segmentation strategy 29iv. Sales promotion 34v. Advertisement strategy 35

vi. Positioning 36vii. Tackling competition 37

viii. Garniers commitment to the environment 38

5. Chapter: 5

GARNIER BRAND POSITIONING

i. Targeting 40ii. Distribution strategy 40

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iii. 4 Ps 41iv. Public relations 44v. Primary characteristics 44

vi. Changing styles and design 44vii. Users profiles 45

viii. Purchase and usage situations 45ix. Brand quality 45

6. Chapter: 6

GARNIER PRODUCTS

i. New products 47ii. Skin care products 48

iii. Body care products 51iv. Deodorants products 53v. Sun care products 54

vi. Hair care products 55vii. Styling products 56

viii. Hair color products 57ix. Where to find the garnier products 60

7. Chapter: 7

SWOT ANALYSIS

i. Performing swot analysis 61ii. Examples 62iii. Garnier swot analysis 63

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8. Chapter: 8

COMPETITORS

i. Fair & handsome 65ii. Emami 65iii. Nivea 66iv. Fair one 66v. Fair & lovely 66

9. Chapter: 9

MARKET RESEARCH ANALYSIS

i. Hypothesis designs 70ii. Research instruments 71

iii. Survey findings 72iv. Net take away 7910. Chapter: 10

FINANCIAL MATRICS

i. About financial metrics 81ii. Operating profit by branch and division 82

iii. Consolidated statements of net profit and gains and lossesrecognized directly in equity 83

iv. Compared consolidated balance sheets 84

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11. Chapter: 11

ISSUE AND SUGGESTIONS

i. Issues 86ii. Alternative 86iii. Capabilities & core competencies 86iv. Decision making process 87v. Implications 87

Conclusion

Recommendation

APPENDI X A

ORGANIZATIONAL

STRUCTURE

i. Garniers principle 92ii. Garniers value 92

APPENDI X B

MANAGEMENT STYLES

i Style of Management 94

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APPENDI X C

HUMAN RESOURCE

MANAGEMENT PRACTICES

i Introduction 96

ii Human Resource Management functions 96

iii Human Resource Development 96

INDEX 97

GLOSARY 100

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Garnier is a famous brand of LOreal. it has many production plants of

different products. garnier is one of the large brand in cosmetics industry. Our report is about

garnier.

First of all it enclosed the introduction of the garnier means that

where the industry is situated, what is the business of the company. It introduces different stylesand designs of cosmetics and hair products. It also tells the vision and the mission of the

company, also highlight the some logos of the company.

It contains the history of garnier in this report and also include the wide

sale network, The perfect quality, Research & development and The competitive advantages. It

include the sub brands of garnier. There are two sub brands of garnier.Theorganizational hierarchy of the company Profile, Chairman Profile and Managing Director

Profile. Garnier produce the products i.e. garnier ultra lift, skincare products, sun care products,

hair color products, body care products, deodorant products etc.

The report discussed and highlight some competitors of the company.

We have discussed market research analysis of garnier.

The report also enclosed strength, some weakness, opportunities and

threats of the company that is the SWOT Analysis of the company. In the end the report

highlight some Problems that the garnier is facing and is trying to overcome these problems by

taking services of experts. The report provide some Suggestions that may help the company to

solve these problems and maximizing their profits.


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S.NO. PARTI CULARS PAGE NO.

1. Chapter: 1

INTRODUCTION

i. Figure 1.1 3ii. Figure 1.2 4

iii. Figure 1.3 5iv. Figure 1.4 6v. Figure 1.5 7

vi. Figure 1.6 7vii. Figure 1.7 8

viii. Figure 1.8 8ix. Figure 1.9 8

2. Chapter: 2

HISTORY



vi. Figure 2.6 15

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vii. Figure 2.7 15viii. Figure 2.8 15

ix. Figure 2.9 15

3. Chapter: 3

COMPANY REVIEW



vi. Figure 3.6 19vii. Figure 3.7 20

viii. Figure 3.8 20

4. Chapter: 4

GARNIER STRATEGY


5. Chapter: 5

GARNIER BRAND POSITIONING


iii. Figure 5.3 42

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iv. Figure 5.4 42v. Figure 5.5 43

6. Chapter: 6

GARNIER PRODUCTS

i. Figure 6.1 47ii. Figure 6.2 48iii. Figure 6.3 49iv. Figure 6.4 49v. Figure 6.5 49vi. Figure 6.6 50

vii. Figure 6.7 51viii. Figure 6.8 51

ix. Figure 6.9 52x. Figure 6.10 52xi. Figure 6.11 53

xii. Figure 6.12 54xiii. Figure 6.13 55xiv. Figure 6.14 55xv. Figure 6.15 56

xvi. Figure 6.16 56xvii. Figure 6.17 57

xviii. Figure 6.18 58xix. Figure 6.19 59xx. Figure 6.20 59

7. Chapter: 7

SWOT ANALYSIS

i. Figure 7.1 61

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garnier report (table of contents )

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