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© 2014 IBM Corporation Grow Your Business with… A New Way to Work! IBM Verse

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© 2014 IBM Corporation

Grow Your Business with…

A New Way to Work!

IBM Verse

© 2014 IBM Corporation2

Introductions

LOU SASSANODirector, Global Business Partner Sales

Social & Smarter Workforce Solutions

[email protected]

MATT PADDONWW Channel Leader, Messaging & Collaboration

Social & Smarter Workforce Solutions

[email protected]

© 2014 IBM Corporation3

IBM and Odin – Now & coming soon

The case for a New Way to Work

Getting to Know IBM Verse

Accelerate Your Growth with IBM

Next Steps

© 2014 IBM Corporation4

+

© 2014 IBM Corporation5

SoftLayer: An important part of a CSP’s Hybrid cloud strategy

3 IaaS Offerings: Public Virtualized

Private Virtualized

Dedicated Bare-Metal

22,000 Customers

40 Global Data Centers

19 Points of Presence

3 Networks: Public

Private

Management

1

20%

100

3,000+

Management Portal for every resource

of domains in the world hosted by SoftLayer

Million + Gamers playing on games running on SoftLayer

APIsFor fine, granular

control and automation

© 2014 IBM Corporation6

Today and Coming Soon!IBM/Odin APS packages…

© 2015 IBM Corporation

© 2015 IBM Corporation

© 2015 IBM Corporation

Over 120 Additional IBM SaaS Offerings!

CommerceCommerce

MarketingMarketing

SocialSocial

AnalyticsAnalyticsSmarterProcessSmarterProcess

Human Resources

Human Resources

IndustryIndustry

SecuritySecurity

© 2014 IBM Corporation8

The case for a New Way to Work

Getting to Know IBM Verse

Accelerate Your Growth with IBM

Next Steps

IBM and Odin – Now & Coming Soon

1. Data…is the new Natural Resource

2. Cloud/Hybrid

…is the path to New Business models

3. Engagement

…changes Interactions and How you feel

Three Major Market Shifts in this

New Era of IT

© 2014 IBM Corporation10

The workplace is getting more complex

* The State of Workplace Productivity Report, Cornerstone OnDemand, 2012

Millennials feel information and technology overload, and prioritize ease-of-use in work applications*

Workforce is spread around the globe

Open work models raise new demands on security

Integration must be seamless in the office, home, and on the go Social approaches are

brought from home to work

The future of work focuses on the individual …and the community.

© 2014 IBM Corporation11

How are you spending your time?

Every day, information overwhelms us. Tasks get left

undone. Messages go unanswered. Meetings dominate our

time. The emails pile up.

Today’s tools are not adequate for the workplace of the future.

The average worker spends an estimated 28% of the work week managing e-mail.1

Up to 30% of email time could be repurposed by adopting social collaboration tools for communication.2

1 McKinsey Global Institute - The social economy: Unlocking value and productivity through social technologies, July 2012, and Susan Felman, Hidden cost of information work: A progress report, International

Data Corporation, May 2009 2 McKinsey Global Institute - The social economy: Unlocking value and productivity through social technologies, July 2012

© 2014 IBM Corporation12

…a clear sense of where to focus the time we have.

…an easy way to collaborate with the people that matter to us most.

…a way to take back control of our day.

What we need is…

© 2014 IBM Corporation13

Accelerating Growth with IBM

Getting to Know IBM Verse

Next Steps

IBM and Odin – Now & Coming Soon

The case for a New Way to Work

© 2014 IBM Corporation14

Austin - Research Triangle Park – Toronto - New York

Ottawa – Dublin – Hursley – Boeblingen - Shanghai

© 2014 IBM Corporation15 IBM DESIGN THINKING

Two Key Lessons Learned1. Inbox is more about managing people relationships than email2. Lots of guilt related to eMail

© 2014 IBM Corporation16Mail that understands you Less clutter, more clarity Connecting me to we

1billionimpressions

© 2014 IBM Corporation17IBM Verse: How to have a smarter day at work

© 2014 IBM Corporation18

DemoDemo

© 2014 IBM Corporation19

Market Update

Leading Applications for 2016

Web Hosting Support/Help Desk

Phone ConferencingVirtual Desktop (VDI)

Instant CollaborationHosted Email Payroll & HRWeb Conferencing

Online Backup & Storage

File Sharing AccountingOnline CRM

© 2014 IBM Corporation20

IBM Verse / Connections Cloud vs. Disparate ServicesTotally integrated, robust and secure at a fraction of the cost…

IBMConnections

Cloud

$10user/month

© 2014 IBM Corporation21

IBM is the leader in creating systems of engagement with social, mobile and security leadership

4,000+social software business partner certifications worldwide5

200,000+ social communities at

IBM with 300,000+ active IBMers

on Connections social platform6

IBM Named a Leader in Gartner Magic Quadrant for Mobility Management7

#1 Social Software market share leader for 5th Consecutive Year1

More than 75% of Fortune 100companies have licensed IBM social software2

#2 in enterprise mail market

share3 and 41,000+ email customers4

1 IDC Worldwide Semiannual Software Tracker, 2H 2013; 2 IBM Finance; 3 Worldwide Email Applications 2013 Vendor Shares, IDC, May 2014; 4 IBM Finance; 5

Approximately 4,000 partners, IBM Partner World database; 6 IBM 2013 Annual Report; 7: “Magic Quadrant for Enterprise Mobility Management Suites”, Gartner Feb 2014

2012 Gold Winner IBM Cloud Security Solutions

© 2014 IBM Corporation22

Next Steps

IBM and Odin – Now & Coming Soon

The case for a New Way to Work

Accelerate Your Growth with IBM

Getting to Know IBM Verse

© 2014 IBM Corporation23

Embrace the SaaS Opportunity

SaaS spending will increase in 2012-2016 by

123%123%123%123%4

In 2015, 90%of net new softwareofferings will be built for public cloud delivery2

Cloud services purchases are dominatedby SaaS, especially in the United States3

By 2018, SaaS will become the dominant model for consuming application functionality for approximately

80% of all organizations1

1. Gartner. Forecast Overview: Public Cloud Services, Worldwide, 2014 Update, Anderson, Ed et al., G002619262. IDC Directions. Market Analysis Perspectives: Worldwide SaaS and Cloud Software, 2013 - Software Will Never Be the Same, December 20133. TBR. TBR Cloud Professional Services Study4. IDC. IT Buyer Market Guide: Cloud Services, doc #241838, July 2013

© 2014 IBM Corporation24

Build an Annuity Stream and Services Revenue with IBM Verse*

Software as a Service is transforming business and IT.

IBM Verse is an ideal way to land and expand in a client account.

SaaS Solution Provider (SSP) Margin: 50% (25% for single customer)

*Additional terms and conditions may apply. Offerings subject to change, extension or withdrawal without notice. Percentages shown are potential earnings and not a guarantee. Some services pending soon-to-be-released APIs.

© 2014 IBM Corporation25

IBM PartnerWorld: Access to vast array of Sales, Marketing and Technical resources

Global Financing

Education, trainingand sales kits

Co-marketing and

demand generation

How-to guidesCollaboration

resources

Technical support

Solution road maps

and sales plays

TCO / ROI tools

© 2014 IBM Corporation26

Massive Investments in Marketing

© 2014 IBM Corporation27

Marketing Assets for Cloud Service Providers

Comprehensive set of

services to help build

MSP/CSP’s brand and

generate demand for

their services. Marketing launch pad

© 2014 IBM Corporation28

IBM and Odin – Now & Coming Soon

The case for a New Way to Work

Getting to Know IBM Verse

Summary & Next Steps

Accelerate Your Growth with IBM

Highest Margins

Summary

Significant Investment in Marketing, GTM, Enablement

Visionary, Valuable and Differentiated Offering

Large Potential Target Market

© 2014 IBM Corporation30

Next steps

• Experience IBM Verse

• Register for IBM PartnerWorld®

• Access Verse Resource Center

• Learn about IBM program benefits for MSPs / CSPs

• Visit us at the IBM booth, and schedule a meeting!

© 2014 IBM Corporation31

Looking forward to connecting this week…

Alisa DeMartinoIBM Business Development Representative [email protected]

Ted BrufkeIBM Worldwide Channel Sales [email protected]

© 2014 IBM Corporation32