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Group Presentation 6

Gladyss Cuevas, Jade Idalis Diaz, Luciana Lasso, Stephanie payano, Christine Cabrera

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Customer Profile & Store Competitors

• American Apparel is one of growing in popularity amongst college aged shoppers, 18-24 years. Also can include shoppers between the age of 25-34.

• It reaches all ethnicities but caucasian, asian, and hispanics are the ethnicities that purchase their clothing the most.

• Urban Outfitters would be one of the top store competitors for American Apparel.

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Created October 16, 2002 Targeted for 15 to 22 year olds Strategy is to introduce teenage girls to Victoria’s Secret stores Pink's competition in the lingerie market for 15–22 year old demographic includes Abercrombie & Fitch and American Eagle Outfitters' Aerie

Customer Profile ❖URBAN OUTFITTERS❖ Teenagers and adults visit this store

❖ Various types of different styles

❖ Very modern

❖ Sells home furniture, accessories, clothing, make up, book covers,books, phone covers, electronics, and even portraits.

❖ Gap, Abercrombie & Fitch, and H&M

STORE COMPETITORS-

SignET Jewelers Limited

Billig Jewelers, Inc.

Yurman Design, Inc.

TIFFANY & co.

KAY

ZALES