HELLO WE ARE ECHO PRODUCTIONS

RESEARCH

• The research we did was really helpful as we got ideas on how to package our gum and it helped us with which colours we should choose and inspired the direction we went in.

• Companies consist of 5 Gum and Wrigley's Extra

THE PRODUCT NAME

• The name of the product is called ‘Zypher’ it is innovative and stands out. We liked the way its catchy and sounds interesting.

• As a group we decided to advertise a sugar free gum

• Our slogan is “Can make any bad day a good one” We chose this slogan as it is as true as it gets, definitely when you have eaten some of our ‘Zypher’ gum.

TARGET AUDIENCE

Our target audience is from the ages of 16-27

PRINT ADS

• Website Banner

• Poster print ad

• Underground Print Ad

MARKETING CAMPAIGN

ADVERTISING

When it comes down to advertising there will be many different ways and methods we will use to get our product known,

such as:

• Local Newspapers, The Daily Mail, The Sun, The Guardian

• TV adverts

• Websites like Facebook and Twitter ads

• Big sports events on TV a few times (We will show our cinema trailer)

• We also plan to advertise in public places such as train stations and on the side of buses and in stores.

We Echo Productions would like our product ‘Zypher Gum’ to be sold in a variety of different shops such as One Stop and Cooperative but also in petrol station and well known superstores such as Sainsbury's, Waitrose and Tesco.

Where we want our product…