PROJECT BY:AJAY PRATAP SINGHSARATH JOREMIL MUSHTHAQSAFUVAN P PANZIFERRAJKUMAR

Maruti Suzuki India Private LimitedIn 1953, the government of India and the Indian private sector initiated manufacturing processes to help develop the automobile industry.Driving the most luxurious car has been made possible by the stiff competition in the automobile industry in IndiaEvery other day, we have been hearing about some new launches, some low cost cars - all customized in a manner such that the common man is not left behind.

Maruti Suzuki India Limited (MSIL) is primarily in the business of manufacture, purchase and sale of motor vehicles and spare parts (automobiles).The Company is a subsidiary of Suzuki Motor CorporationSuzuki Motor Corporation is a pioneer and market leader in small car manufacturing segment in Japan. Further, Suzuki Motor Corporation has a in motorcycle manufacturing sector.HistoryIn February 1981 Maruti Udyog Limited (MUL) was incorporated under the provision of the Indian Companies Act 1956A license and Joint Venture Agreement was signed between Government of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in October 1982.The manufacturing Unit of is located at Palam Gurgaon Road, Gurgaon, HaryanaWhat makes them different?Maruti finance Finance is one of the major decision making factor in a car purchase. In a market where more than 70% of cars are financed, Maruti has strategically utilized this opportunity and entered into financing field quicker than anyone elseMaruti has tied up with 8 different companies to form a consortium and with these companies, like Citigroup, ICICI, HDFC, Bank of Punjab and others.Maruti insuranceMaruti has tied with different companies like Bajaj Allianz, National Insurance Company, New India Assurance etc. to bring this service to its customersMaruti insurance is an easy way for their customers to get their car repaired and claim the insurance money in anywhere in IndiaTrue value service & vast distribution and customer care chainTrue value service helps the customers to buy second hand vehicles for a reasonable price and get the customer care facilities, warranty, guaranty and other facilities by the company itself for some yearsMaruti Suzuki is known for its customer service chain all over India. There are more than 2000 Maruti authorized customer service centers and more than 1000 sales outlets all over India

Human resource managementAn efficient HR Manager should beUnderstanding the businessUnderstanding the skills apt and required for the smooth running of the businessHR competence or precisely subject knowledgePeople Centric

Employee Recruitment Procedure in Maruti SuzukiPreparation of the manpower budgeting by the Chief Executive Officer, General Manager(HR) and the Head of the Departments of the company at the end of every financial year.The Manager of the concerned department in need of manpower request for a Manpower Approval Form from the GM-HR of the Company.After the approval of this form it is send to the Recruitment Manager where sourcing of the CV is done. 3.The shortlisted candidates are then called for the interview and screening process.4.There are three levels of interviewFunctional Interview RoundJAFHR interview

VisionThe leader in the Indian AutomobileIndustry, creating customer delight andshareholders wealth. A pride of India.Values of the companyCUSTOMER OBSESSIONFAST,FLEXIBLE&FASTMOVERINNOVATION AND CREATIVITYNETWORKING AND PARTNERSHIPOPENNESS AND LEARNING

Organisational structure & designThe division of activity takes place on the basis of certain important functions such as finance, marketing, engineering and sale, spares, production material, parts inspection, quality assurance, human resource development, information technology, new business and administrationThe employees usually are divided into six functional heads namely:Workers and TechniciansSupervisorsExecutivesSection ManagerDepartment ManagerDivision Manager

Strategic PlanningStrategy of MSILIncrease and strengthen the manpower.Increase in salary to sales agent. Providing incentives.Focus on mini markets segments to beat stiff competition.Developing capabilities and internal resources to finance its expansion and growth.To stay away from the Ultra-Low cost segmentPORTERS FIVE FORCES MODELThreat of the New Entrants: IncreasingThreat of new Substitutes: Low to MediumBargaining power of the Supplier: LowBargaining power of buyers: IncreasingCompetitive Rivalry: High

Marketing Strategy Of Maruti SuzukiPRODUCT STRATEGYThe product strategy of Maruti is that it's focus is on the catering the needs of almost all the segments.Maruti Suzuki offers 16 brands.They are Maruti 800, Maruti Omni, Maruti Alto, Maruti Versa, Maruti Gypsy, Maruti A Star, Maruti Wagon R, Maruti Zen Estilo, Maruti Swift,Maruti SX4, Maruti Kizashi, Maruti Eeco, Maruti Ertiga, Maruti Grand Vitara PRICING STRATEGYEvery customer can own a car or else upgrade to another one of there own choicePrice-point-strategy where in they have all products are available in almost all possible price points.

DISTRIBUTION STRATEGYMaruti has a strong dealer network in india.It was one of the first company in the country to understand the importance of after sales service in high involvement products like carsMaruti has the largest distribution & Service network comprising of over 400 sales showrooms, over 600 dealer workshops, and 1900 Authorized Service Stations spanning across over 1190 cities unparalleled in the country. It has 30 Express Service Stations on 30 National

PROMOTION STRATEGY The company has launched road safety mission under which 5,00,000 people will be trained in the next three years.This will be done through two channels - Institute of Driving Training and Research (IDTR) and the Maruti Driving Schools spread across the country.The company has always promoted the concept of "Reduce, Reuse, Recycle" (3R's)The company has taken help of all the promotional tools like radio, television, road shows, print media, workshops and seminars to promote their cars

SWOT analysisSTRENGTHS:Japanese Management practices (that had captured Japan over USA to the status of top Auto manufacturing country in the world)Early mover advantagesRecruitment is done in very tedious man reinsuring talent and best professionalsEstablished distributions and after sales networkUnderstanding of Indian marketAbility to design new products with differentiating features.Brand imageExperience and knows how in technology

WEAKNESSSES:Maruti Suzuki India Ltd. Is Still depends upon SUZUKI CORPORATIONLack of experience with foreign market Heavy import tariffs on fully built imported models.Comparatively new to diesel cars.People resist to upper segment models. Heavy import tariffs on fully built imported models.

OPPORTUNITIES:Maruti Suzuki is the first company to roll out suitably designed cars as per Govt.sOther automobile companies lacks economy of scale, so market is still open. With increase in Income scale of individual, Demand for cars are rising.Increased in purchasing power of indian middle class category.Government subsides.Tax benefits.Prospective buyers from two wheeler segment.

THREATS:Numbers of new Technology driven players and manufactures are in marketGovt .reducing support and cutting down the Gas supply quota.Competition from second hand cars and few other brands.Threats from chinese manufactures

C.S.R POLICIESCompany will remain ahead in energy conservation at all its manufacturing units and would produce goods that consume fewer natural resources. Company will develop products and services to full fill desires of the customers and help them during natural calamities. The company will extend its technological and managerial support to its suppliers and dealers for their profitable and sustainable growth.Company would encourage and recognize its employees for volunteering in the spirit of serving the community and sharing their skills and expertise.The company partners with the Government, NGOs and other organisations for the welfare of the society, especially the underprivileged.

MARUTI SUZUKI CSR ACTIVITIESMaruti Suzukis social initiatives focus on three primary areas. Road SafetyVocational training and Community DevelopmentThe company also runs an employee volunteering programme called e-Parivartan and operates two schools. ConclusionReferenceswww.marutisuzuki.com/https://en.wikipedia.org/wiki/Maruti_Suzukihttp://www.slideshare.net/sanjaysan1/maruti-suzuki-strategic-management-12583528http://www.slideshare.net/hedaurahul/business-policy-and-strategic-management-of-maruti-suzuki?from_action=savehttp://www.ijaiem.org/Volume2Issue5/IJAIEM-2013-05-17-036.pdfhttp://www.marutisuzuki.com/our-policies.aspxhttp://www.slideshare.net/tusharkharate1990/maruti-suzuki-csr-activityhttp://www.indiacsr.in/en/csr-initiatives-of-maruti-suzuki/http://www.slideshare.net/hedaurahul/business-policy-and-strategic-management-of-maruti-suzuk