B2C Content Marketing Programmes

Keith Feighery

B2C Content Programmes

• Provide valuable information, content, entertainment to your prospects and customers

• Create an ongoing conversation with them where possibe• Address wider customer needs – beyond what your

product/service does• Give them what they want i.e. deals/discounts/extended service,

engagement etc..• Create awareness of products, services, organisation, people• Be transparent in terms of customer service, company

information etc..• Actively seek network effects and customer validations

Business to Consumer

Case Studies

Content Marketing using Facebook

Charities & Not for Profit

Irish Political Parties

Business Pages

Bars - Facebook

Multi-Channel Case Studies

Hairybaby

Dazzledust

The Good Mood Food Blog

Pat The Baker

BlendTec

Diet Coke and Mentos

Earned Media - Gillette

HostelWorld

Kogi BBQ

C-Mon & Kypksi

Greater Manchester Police

Red Bull

DC Shoes

Mayo Clinic