b2c campaign dobrytel
DESCRIPTION
DobryTel asked Bohemia Amsterdam to help launch their new double phone number simcard service for Polish people who live and work in the Netherlands and/or the UK.TRANSCRIPT
B2C Campaign Case
DobryTelLaunching Campaign
Client Personnel:
Bohemia Personnel:
Frank RikkenJan-Peter de QuartelMarco de Boer Kyra RoestJakub Zańczak
SituationDobryTel is a smart mobile solution developed by and for Polish people who work and travel between their home country and (either or both) the UK and the Netherlands.
Target• Create awareness of DobryTel.• 10% market penetration in one year.
Target GroupPolish workers in• the UK (> 500.000)
• the Netherlands (>150.000)
StrategyBecause of the local rates between UK, the Netherlands and Poland you simply forget the borders. Using DobryTel feels like calling your husband at work, your friend in the next village or your neighbor. Chit-Chat becomes a habit.
ConceptWe bring Tomek, the cartoon brand figure, alive along with his friends in a cartoony landscape.
Tomek and his girl in Poland can’t stop calling each other. It just feels like home.
Media• Movie clips• E-mailings• Banners
• Page Take-Over• Advertorial
• Sponsored links
Visuals
MediaMaking of...Online CommercialBannersSplash PageNewsletter
Visuals
MediaOnline CommercialBannersSplash PageNewsletter
Clip 1: Right momentTomek calls his girl every day. "is time he calls at the right moment.
Visuals
MediaOnline CommercialBannersSplash PageNewsletter
Visuals
MediaOnline CommercialBannersSplash PageNewsletter
Visuals
MediaOnline CommercialBannersSplash PageNewsletter
Results"e campaign launched December 1, 2012.
Special !anks To...Jakub Zańczak (Copy & Creation)Filmgasten (Direction & Film)
Brand While You Can.For more information: Hugo Kalf [email protected] Roest [email protected]
Bohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands
+31 [0]20 42 33 555bohemiaamsterdam.com
