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Griffin & Pustay COPYRIGHT © 2015 PEARSON EDUCATION, INC. Chapter 1-1 Internationa l Business, 8th Edition

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Page 1: Griffin Ib8 Inppt01

Griffin & Pustay

COPYRIGHT © 2015 PEARSON EDUCATION, INC. Chapter 1-1

International Business, 8th Edition

Page 2: Griffin Ib8 Inppt01

COPYRIGHT © 2015 PEARSON EDUCATION, INC.

Learning Objectives

Discuss the meaning of international business

Explain the importance of understanding international business

Identify and describe the basic forms of international business activities

Discuss the causes of globalization Comprehend the growing role of emerging

markets in the global economy

Chapter 1-2

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COPYRIGHT © 2015 PEARSON EDUCATION, INC.

What Is International Business?

International business consists of business transactions between parties from more than one country

Chapter 1-3

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COPYRIGHT © 2015 PEARSON EDUCATION, INC.

Why Study International Business?

Provides the knowledge and skills that are essential for your career in today's business environment

Helps you make better career assessments Compete successfully with peers and

future competitors Stay abreast of the latest business

techniques and tools Obtain cultural literacy

Chapter 1-4

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COPYRIGHT © 2015 PEARSON EDUCATION, INC.

International Business Activities

Chapter 1- 5

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COPYRIGHT © 2015 PEARSON EDUCATION, INC.

International Business Activities:Exporting and Importing

Exporting: selling of products made in one’s own country for use or resale in other countries.

Importing: buying of products made in other countries for use or resale in one’s own country.

Trade in goods: tangible products

Trade in services: intangible products

Chapter 1-6

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COPYRIGHT © 2015 PEARSON EDUCATION, INC.

International Business Activities

Chapter 1-7

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International Business Activities:International Investments

COPYRIGHT © 2015 PEARSON EDUCATION, INC.

Foreign Direct Investments

(FDI)

Foreign Portfolio Investments

(FPI)

Chapter 1-8

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COPYRIGHT © 2015 PEARSON EDUCATION, INC.

International Business Activities:Other Forms

International licensingIntellectual Property

International franchisingThe Franchisor The Franchisee

International management contractManagement Services

Chapter 1-9

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COPYRIGHT © 2015 PEARSON EDUCATION, INC.

International Business Activities:An International Business

Multinational Corporation (MNC) Multinational Enterprise (MNE) Multinational Organization (MNO)

Chapter 1-10

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COPYRIGHT © 2015 PEARSON EDUCATION, INC.

International Business Activities

Chapter 1-11

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COPYRIGHT © 2015 PEARSON EDUCATION, INC.

Contemporary Causes of Globalization

What is Globalization? Manifestation of globalizationIntensification of the role of international trade

Growing importance of FDI

Causes of Globalization Strategic ImperativesThe Environmental Causes of Globalization

Globalization and Emerging Markets

Chapter 1-12

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COPYRIGHT © 2015 PEARSON EDUCATION, INC.

Contemporary Causes of Globalization

Chapter 1-13

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Contemporary Causes of Globalization

Chapter 1-14

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COPYRIGHT © 2015 PEARSON EDUCATION, INC.

Contemporary Causes of Globalization:Strategic Imperatives

Leveraging a firm’s core competencies Acquiring resources at low cost Expanding into new markets Competing with industry rivals

Chapter 1-15

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Contemporary Causes of Globalization:Environmental Causes

Changes in the Political EnvironmentReduction of trade and investment barriersThe collapse of European CommunismThe ideological and policy changes

undertaken by China and India

Changes in the Technological EnvironmentAdvances in TransportationImprovements in Information ProcessingChanges in Communications Technology

COPYRIGHT © 2015 PEARSON EDUCATION, INC. Chapter 1-16

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COPYRIGHT © 2015 PEARSON EDUCATION, INC.

Contemporary Causes of Globalization:Globalization and Emerging Markets

Chapter 1-17

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COPYRIGHT © 2015 PEARSON EDUCATION, INC.

Contemporary Causes of Globalization

Chapter 1- 18

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COPYRIGHT © 2015 PEARSON EDUCATION, INC.

Contemporary Causes of Globalization

Chapter 1- 19

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COPYRIGHT © 2015 PEARSON EDUCATION, INC.

Review Questions

What is international business? How does it differ from domestic business?

Why is it important for you to study international business?

What are the basic forms of international business activity?

How do merchandise exports and imports differ from service exports and imports?

What is portfolio investment? What are the basic reasons for the recent

growth of international business activity? Chapter 1-20

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COPYRIGHT © 2015 PEARSON EDUCATION, INC. Chapter 1-21