griffin & company's portfolio of recent work

PORTFOLIO OF RECENT WORK2015

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FEATURE STORIES

We provide national trade and consumer media relations for clients, including press release writing, feature story

pitching, bylined articles and interviews.

In 2013, we successfully placed more than 175 major feature stories on behalf of clients. We defi ne feature stories as

media mentions that go beyond simply announcing a new product or company initiative. Feature stories are editorial

content that showcase our clients and their products through interviews, industry commentary, case studies, product

donations or testimonials – all of which position clients as industry leaders and often demonstrate how products fi t

within real-world applications and scenarios.

BUILDINGS retrofi t magazine Forbes.com

MEDIA RELATIONS CONTENT DISTRIBUTOR PROGRAMS

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Enterprising Women

Passive House Alliance Newsletter

IN DEPTH

DOORS AND WINDOWS

Energy efficiency, privacy, security and aesthetics drive purchase decisions, but trends are evolving as upgrades become expectations.

Entry doors, patio doors and windows work together to pro-vide a home’s connection to the outdoors, focusing attention on

their energy efficiency, appearance and operation. Features have improved so much that what differentiated products in the past is now expected, putting more attention on style, accessories and the balance between daylight and privacy.

“Windows and exterior doors can be sold together when homeowners l k t h th i t i l k”

Derek Brosterhous, director of product-line management for doors at Jeld-Wen Windows & Doors. “But windows are often bought as part of a package with siding, too. Door projects are more often a separate purchase, as the front door makes an aesthetic statement by itself.”

Patio doors also are part of that mix. “Windows and patio doors are definitely connected decisions,” says Elizabeth Souders, director product marketing at Jeld-Wen. “We see the decision made on

ft i fl th th ”

BY CRAIG A. SHUTT

LBM Journal

FEATURE STORIES

HPAC Engineering

Contracting BusinessC B


The Dallas Morning News

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A national spokesperson can be a strong anchor for a national outreach campaign aimed at increasing

brand awareness.

In 2015, we secured Nicole Curtis, construction/design expert and host of HGTV’s “Rehab Addict,” to lead a

consumer awareness campaign on behalf of Mitsubishi Electric. Launching in 2015, activities will include extensive

social media outreach, video and photography assets, an in-home selling kit for contractors, a satellite media tour

and select industry appearances.


NATIONAL SPOKESPERSON

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The Weather Channel’s “Wake Up With Al” DIY Network’s “I Want That”

Danny Lipford SMT for Broan-NuTone History Channel’s “Operation Build”


BROADCAST

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SOCIAL MEDIA

Griffi n provides strategy and assistance with social media,

including blogs, Pinterest boards, Facebook, LinkedIn

and Twitter.

We manage ODL’s Houzz page and the corporate blog for

Mitsubishi Electric. We provide all blog design, copywriting

and fi nal blog postings. Also, we created a Pinterest Board for

Mitsubishi Electric surrounding a special consumer campaign.

We assist other clients with Facebook postings and tweets on a

regular basis.

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CUSTOMER NEWSLETTERS


Griffi n produces audience-specifi c newsletters for clients, including design, research, copywriting, data management

and HTML, mobile and tablet platforms.

In 2014, we produced e-newsletters for engineer, architect and facility manager customers and prospects of Mitsubishi

Electric. We also produce a monthly e-newsletter for Aireco’s Advanced Products Group.

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WHITE PAPERS

Doorglass Framing Systems Provide Specific Solutions for Key Performance Issues

White PaperNovember 2014

Griffi n develops white papers on timely industry topics relevant to clients. In 2014, we developed white papers for ODL,

Inc. and Mitsubishi Electric.

Best of Both Worlds: Water-source VRF Zoning Systems Combine Benefits of Geothermal and Variable Refrigerant Flow Technology

White PaperAugust 2014

Diamond Controls™ SolutionsEmpowering Innovative Building Management

Product BriefJanuary 2015

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CASE STUDIES


The Sacramento Drill Tower, Sacramento,

California, is an unusual building. A large water

tank takes up two-thirds of the 9,476-square-foot,

concrete facility. The other third is occupied by

offices for the city’s firemen, administrators and IT personnel. For years, these occupants

were cooled and heated by a four-pipe chilled-

water and boiler system. When that system

failed, the city installed a Variable Refrigerant

Flow (VRF) zoning system from Mitsubishi

Electric US, Inc. Cooling & Heating Division

(Mitsubishi Electric). The result: immense

energy savings and easy maintenance.

Nghiem Nguyen, mechanical maintenance

supervisor, City of Sacramento Facility

Maintenance, said, “The old system was

really starting to fail on us. There were a lot

of service calls to deal with the boiler, then

the controls systems. When the compressor

for the chiller failed, I told management we

should look at investing in new equipment.”

Nguyen was aware of VRF at the time, having

attended a presentation hosted by his local

Mitsubishi Electric sales representative. “I was fully impressed by VRF and Mitsubishi [Electric]. They were so far ahead of everybody else when it came to VRF. The

engineering aspect and operational

maintenance were really in place.”

SACRAMENTO DRILL TOWERSacramento, California

Nguyen spent several days at a Mitsubishi

Electric training center in Southern

California. His team hoped to do the entire

installation with in-house staff, “so going

to classes and looking at equipment in the

lab was a big help. The instruction was

very useful, and I left feeling confident.”

The team removed all of the old equipment

and installed the new system. Nguyen said,

“Installing Mitsubishi [Electric] VRF was no

different than any other mechanical system,

really. The air handlers and coils were pretty

easy to work with. We were particularly amazed at the long line sets we were able to do. Typically you get 50 feet; 75 is stretching it. We did ours at over 200 feet.”

“We’re now approaching six years with

the VRF system. We’re saving so much

money on service calls and maintenance

calls. We probably have a tenth of the

service calls we had before,” he added.

The city has also seen a dramatic reduction in

utility bills due to the new system’s efficiency:

a total energy savings of 50 percent, and a total cost savings of 19 percent.

Mark C. Brown, senior mechanical engineer,

City of Sacramento Facilities and Real Property

COMPLETION DATE March 2009

PROJECT TEAMOwner City of Sacramento,

Sacramento, California

Project Team City of Sacramento Facilities and Real

Property Management, Sacramento,

California, including: mechanical engineer,

HVAC mechanics, electrician, plumber,

sheet metal mechanic

SOLUTIONA VRF system from Mitsubishi Electric

CHALLENGEReplacing an old, inefficient HVAC system

with a new, cost-saving one

RESULTA 50 percent energy savings, satisfied

customers and easy maintenance

CHANGE IN ENERGY USAGE AND ENERGY BILL Between pre-installation and post-

installation years

January

February

March

April

May

-48%

-47%

-33%

-53%

-57%

-6%

-1%

4%

-9%

-28%

kBtu Usage

Energy Bill

Case studies featuring successful product installations are some of the most infl uential sales tools available; they bring to life

products and technologies that can otherwise be hard to grasp. We’ve created hundreds of case studies for our clients over the

years. Our role includes initial project vetting, project team interviews, research, copywriting, layout, design and html conversions.

We’ve also designed, created and maintained client platforms for showcasing their case study libraries.

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MICROSITE

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COLLATERAL


We produce collateral pieces for clients

including annual reports, product

catalogs, corporate brochures and

new product introduction pieces. For

each, we provide the design concept,

research, copywriting and fi nal art, and

manage print production.

In 2013, Mitsubishi Electric tapped us to

create a consumer-focused collateral

piece explaining the company’s role in

many of the projects in that year’s

Solar Decathlon.

America’s No. 1 selling brand of ductless cooling and heating technology

2013 Solar Decathlon

Why do so many Solar Decathlon teams choose Mitsubishi Electric ductless systems for their houses?

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COLLATERAL

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P R O D U C T P R O F I L E S

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Griffi n develops national programs for clients

with two-step distribution. The programs

are designed to help distributors raise

awareness about new products and build

brand loyalty.

In 2014, we assisted Broan-NuTone with its

ULTRA Pro Challenge, a 112-city, national

program that reached more than 3,600

contractors and culminated in a national

competition at the 2015 International

Builders’ Show in Las Vegas.

griffin & company's portfolio of recent work

Presentations & Public Speaking