GRECOMP

1)The app aims to provide competitive edge to students preparing for GRE by providing excellent study material , mentorship and proper discussion forum

2)This app also aims to provide awareness related to GRE by answering queries such as as which college to target ,why GRE? ,what are the scholarships offered etc

3)The company aims to provide quality service combined with quantity of material

COMPETITORS

Some of the competitors are-

1)GALVANIZE TEST PREP

2)ETS GRE APP

3)ARCADIA GRE APP

4)GRE PREP APP BY MAGOOSH

POINTS OF PARITY

Tips on how to answer are included so you can learn to answer quickly and correctly to maximize scores

You have explanations of why answers are right or wrong which makes for better understanding of the subject matter

Covers a good number of questions that are a good representation of the actual test

Various quiz modes for practice are a highlight

POINTS OF DIFFERENCE

A systematic app with proper formating and colours in order to include positive vibes in the app

Group discussion forum where students can discuss the solution and introduction of an option “Not satisfied with the answer “ in case a student is not satisfied answer

Proper riviewing system like quora

Best free services offered in comparision to other apps with less focus on distribution of material but more focus on different kind of things available

TARGET MARKET

1)WE are targeting market according to educational distribution (mainly college students from private /government universities) and creating awareness among career pursuing students

2)WE are targeting those who use smartphones(for application) and laptops (for advertisement)

GOALS

Best quality service and user interface

Create a brand image

To maximize the reach of the company among the potential customers i.e. people who use such kind of devices as smartphones etc and who all are thinking or preparing for the exam

To give quality service and spread awareness about the app.

BASIC STRATEGY

1)To have a balance between premium and freemium services

2)To have a collaboration with companies which provides smartphones with Android OS and provide products to the customers at a discounted price.

3)To expand the product portfolio and also expand the product for laptops etc.

4) To analyse the basic pros and cons of similar apps and riviewing and revising the app in order to not only compete with them but succeed over them

FREEMIUM SERVICES

Free services include

1)Regular mentorship for 1 complete month

2) 12 free mock papers with completely explained solution

3)CHALLENGE YOU -free access to this multiplayer gre prep initiative

4) Preparation boosters free for 6 months if the user is a regular one

PREMIUM SERVICES

1)LIVE DOUBT CLEARING SESSIONS BY MENTORS

2)STRENGTH/WEAKNESS ANALYSIS DAILY ALERT ETC

3)ACCESS TO GROUP DISCUSSION FORUM

4)500+ MOCK PAPERS AND QUIZ WITH VIDEO SOLUTION

CUSTOMER VALUE PROPISITION

1) Old consumers will get benefits of the offers and discount of our product .

2) They can also get some incentives for referring the customers to our app .

3) On the basis of reviews , apps will be updated time to time.

COLLABORATOR’S VALUE PROPISITION

1) They will express growth in their business due to formal co-branding and proper promotion

2) They will receive incentives for contribution and referrals

1)We will have articles related to our product & services on some reputed tech blog sites and magazines .

2)We will also use social media sites such as facebook , twitter etc. for promotion of our app . Link will be provided with the advertisement.

3) The consumers can also reach us through customer care numbers ,whatsapp numbers etc.

4)We will approach colleges (via fest sponsorship or hiring interns ) and promote our app or install our stalls

5) We will make videos regarding understanding our app and success manifestos of students

AND MOST IMPORTANTLY THE 4P’S

DISTRIBUTION

1) We will use distribution mainly via

a. Google Play store

b. Amazon app store

The budget of expenditure is set to be about Rs. 40 000

Budgeting includes expenditure of advertising, wages etc

1) We will have our app & our website .

2) We will have a technical unit which will constantly work on improving our app based on reviews.

3)We will have marketing unit to publicize app and taking surveys

4)We will have intern managing sections where student will be hired as intern for promotion purposes

CONDUCTING SURVEYS(SAMPLE FEEDBACK)FEEDBACK FROM OTHERS

POSITIVES

1)The users enjoyed the colourful background , the font sizes and claimed that the app was fast enough with smooth sliding and less loading creating positive vibe.

2)The users were impressed with the “set your target ”scheme and the content available with reference to context.

3)Users were impressed with the explanation provided

NEGATIVES

1)Complained that the course cost is too high and there must be a scheme for those who are poor

SUGGESTION

1)Users suggested that the app must have sample video of why GRE? and basically a guide to GRE

2)Users suggested for a Dashboard where people can discuss in group ,post question and answer queries . They also felt that there must be an option as “I don’t like the EXPLANATION” for improvement

DISCLAIMER

These slides have been prepared by Animesh Mishra,IIT Kanpur under the guidance of Professor Sameer Mathur during an internship of marketing management