7/25/2019 Great West Casualty Case

1/1

Ma. Stephanie A. Tirado

Problem Statement:

Great West Company is facing negative publicity due to a communication problem

done by their legal department. The communication department should act fast insolving this crisis since this may cause loss of present and potential customers.

Alternative Courses of Actions:

1. Notify the Media: Let the public no! that there !as a miss understanding "

communication problem.

#. $chedule a $ta% Meeting: This sta% meeting is to e&plain !hat the situation is and

that the company still has a good reputation.

'. (stablish a Crisis Team: This team should consist of communications) human

resources) *nances and legal departments. This !ill be a great help so that not only

one person is doing the +ob.

,. Notify Customers: Write a brief memo to customers about the issue and apologi-e

for any problems that the company may have cause to them.

. $end a Tribute: /n behalf of Ms. Lang you can send a tribute to Ms. Witherspoon0s

place of !or to sho! your condolences.

Conclusion:

s C(/ of /ld 2epublic) 3ucaro should be informed of situations that *nd their !ay

into the media immediately. 4e has a ma+or impact on the image of a company and

the many subsidiaries they have. There is obviously a lac of approval throughout thecompany so !hen situations lie this occur most of the damage is already done and

pretty much out of reach of repairs.

/ld republic needs to start by maing their subsidiaries report communication

decisions to them for approval) because !hatever is done by the subs re5ects the

entire company. This suggestion might minimi-e this ever happening again. s for

3ucaro response) he should publicly do some damage control) starting !ith

condolences for the family0s loss) and revoing the claim for money to *& the trucs

damages. 4e might mention the lac of approval in decisions being made and mae a

statement mentioning that the company is *&ing the lac of control. 4e also shouldmention Ms. Lang0s right to no! more information about her mother0s death !ithout

retaliation from Great West Casualty. This situation could have been handled in a

complete di%erent manor !ith much more class and respect for the grieving family.