Graphic Design Hacks for NonprofitsToronto Net Tuesday

April 14th, 2015

Hi, we’re from TechSoup Canada

Our mission is to help nonprofits use tech

We make technology more affordable through the Technology Donations Program

Register your charity, nonprofit or library to see which products you’re eligible for: www.TechSoupCanada.ca/Getting_Started

We create and curate tech resources

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techsoupcanada.ca/blog

meetup.com/toronto-net-tuesday

@techsoupcanada

We are part of a global network

60+ countries served worldwide

$3.9+ billion worth of technology donated

600K+ nonprofits reached

We’re a small nonprofit based in Toronto and a program of the Centre for Social Innovation

About

Technology + Social

Impact

Local events worldwide!!

Canadian groups in

Vancouver, Victoria,

Saskatoon, Mississauga,

Peterborough, Toronto &

Montreal

www.netsquared.org

Upcoming #nptech events

MAY

12Content Marketing for NonprofitsTuesday, May 12th, 5:30pm - 7:00pm EDT@ CSI Spadina (215 Spadina Ave, 4th Floor, Innovation lab)

APR

16Using Analytics to Improve Your Nonprofit’s WebsiteThursday, April 16th, 12:00pm - 1:00pm EDT@ Online! Register at www.techsoupcanada.ca

Logistics

Wireless: CSI Guests (no password)

Twitter: #Net2TO

Recording & slides will be available post-event

Enjoy the food!

Welcome & Introductions

Your name

Your organization

What type of graphics do you currently create at your nonprofit? (i.e., annual reports images, email, blogs)

Today’s speaker is

Joyce HsuCommunications Lead at TechSoup Canada

6+ years working in the nonprofitsector

Background in Fine Arts and Business

Keep in touch: @fuuyin

Context These tips are for

day-to-day nonprofit staff

Why is design important?

It makes your content digestible

It helps people remember you

It builds your brand persona

Canadian health charity #1

It makes your content digestible

Canadian health charity #2VS

It helps people understand(& remember) your message

Canadian church #1 Canadian church #2VS

Canadian choir #1

It builds your brand persona

Canadian choir #2VS

5 design principles& techniques

Line

The visual path that enables the eye to move within the piece. It directs the flow of content.

SpaceThe space taken up by or in between objects (positive and negative). It defines where your eyes can rest.

HarmonyVisually satisfying effect of combining similar, related elements together. Colour palettes, font choices and consistency are factors to harmony.

Savethe

Trees

Savethe

Trees

KerningThe process of adjusting the spacing between characters. Not all font faces are kerned the same, and in a well-kerned font, the spaces are visually similar.

Save the treesSave the treesSave the trees

Line height/spacingThe spacing before and after a line of text. It can be set for each line of text, or before and/or after a line break.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod temporincididunt ut labore et doloremagna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquipex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod temporincididunt ut labore et doloremagna aliqua.

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquipex ea commodo consequat.

Putting it all together: Before

Putting it all together: After

CONFERENCES

PreK, K-5 Kids and Parent Workshops

Gear Up!Family Conference

April 25, 5 - 7pm$5 per family

7 Office programsdesign tips

Character Spacing

You can kern fonts in Word and PowerPoint with character spacing. Good kerning can breath new life into standard, default fonts.

Kerning in Word Kerning in PowerPoint

Character Spacing

Before After

Protect our

LANDSP r o t e c t o u r

LANDS

Line spacing: Multiple

Adjust your line spacing with “Multiple” to get a more precise line height.

Line spacing in Word Line spacing in PowerPoint

Line spacing: Multiple

Before After

Staff & boardMeet & greet

April 14, 201512 – 1pm

@ Cosy Café123 Fake StreetCity, Province

AGM AGM

Staff & boardMeet & greet

April 14, 201512 – 1pm

@ Cosy Café123 Fake StreetCity, Province

Transparent Textboxes

Use transparent, unanchored textboxes to give yourself more flexibility when positioning elements.

Thank you!for your support for your support

Shapes, Textboxes & Photos

Combine these three elements together to create a wonderfully modern look.

C H A R I T Y P R E S E N T S

NIGHT MARKET

A P R 1 4 | 8 P M

T H E G R A N D H O T E L M O T E L

A S I L E N T A U C T I O N C H A R I T Y P R E S E N T S

NIGHT MARKET

A P R 1 4 | 8 P M

T H E G R A N D H O T E L M O T E L

A S I L E N T A U C T I O N

Excel: Modern Graphs

Reduce and simplify Excel graph elements to create a flat, modern look for your data.

30%

10%

60%

Canada

Soup

Tech

0 20 40 60 80

Canada

Soup

Tech

Components of TechSoup Canada

Components of TechSoup Canada

Word: Header & Footer

Want a background image? Insert images in the Header and Footer area so it does not disrupt content.

PowerPoint: Slide Master

Design standardized templates that can be used by others by creating a custom “Slide Master”. Great for Annual reports, event posters, etc.

Questions?