Graphic Designwith Alicia Sanchez

In a nut shell…

Wikipedia says…

“Graphic design is a creative process—most often involving a client and a designer and usually completed in conjunction with printers/developers undertaken in order to convey a specific message to a targeted audience.

The field as a whole is also often referred to as Visual Communication or Communication Design.”

Where do you see it?

Clothes

Packaging

Advertising

Store Spaces

Logos

TV / Movies

Publications

Websites

Mobile Apps

Infographics

Today graphic design plays a large part of everyday life! Anything you buy or sell is touched by a Graphic

Designer at some point.

http://infographiclabs.com/wp-content/uploads/2012/02/Linkedin.jpg

Brand Identity

Branding is the entire essence, voice and visual representation of a company.

Brand Identity is the LOGO (and sometimes tag line) of a company. It’s often the first impression a company can make and a way for customers to identify who they are in the crowd.

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http://www.huffingtonpost.com/2012/02/19/logos-past-future-corporate_n_1285622.html

Packaging

• Food products

• Commercial products

• Industrial products

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http://inspirationfeed.com/inspiration/60-creative-examples-of-food-packaging-design/

Advertising

• Television Commercials

• Radio Ads

• Posters, Billboards, Signage

• Online Ads (rotating or static)

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http://whatwasthatnumberagain.com/2012/02/06/budweiser-canadas-flash-fans/

http://www.uproxx.com/uncategorized/2012/02/minimal-movie-posters-for-best-picture-nominees/#page/1

Publishing

Books

Magazines

Newspapers

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http://annyas.com/dick-bruna-book-covers-oss-117/

http://vanessatorweihe.files.wordpress.com/2010/11/cover-edited.jpg

Website DesignThis has become extremely popular over the past 10 years and is the fastest growing industry for designers.

• “UI Graphic Designer” (User Interface) – Someone who designs for software that allows you to skin or design certain elements of its interface, such as WordPress.org

• “UX Designer” (User Experience) – Someone who designs how the user interacts with the digital platform they are using.

• “Web Designer” – Someone who designs for any online application. Websites, Email Templates etc.

Today with any online design career it’s an asset and sometimes a necessity to know HTML and CSS coding practices.

Environmental Design

This borders on Interior Design, it is the visual experience one has when in a space such as a store or booth.

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http://www.nad-design.net/media/nad_site/dados/design_center/imagens/2011/05/05/movicel_environmental_1.jpg

http://evilsigntist.com/uploaded_images/off_the_wall_02-721882.jpg

http://i00.i.aliimg.com/photo/v0/109711934/Point_of_Purchase_Display.jpg

Displays

Signage

Layout and flow

Store front

Window displays

Niche Design

This includes anything more traditional, handmade, artisan-like such as greeting cards, invitations or specialty event materials.

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http://papercrave.com/easter-cards-invites-by-quill-fox/

Greeting Cards

Invitations

Interior Décor (wallpaper

etc.)

Music Album Covers

Movie Posters

The Basics…

Typography

Photography

Design principals

Brand Identity

Layout (Golden Mean)

Colour Theory

Mixed Mediums

Fine Art (drawings, paintings)

Understanding of Marketing

Colleges want to see you experiment with the following:

http://www.jessicahische.is/lettering/astamp

The Deadly Sins1. Plagiarism

According to the Merriam-Webster Online Dictionary, to "plagiarize" means:

• to steal and pass off (the ideas or words of another) as one's own

• to use (another's production) without crediting the source

• to commit literary theft

• to present as new and original an idea or product derived from an existing source.

In other words, plagiarism is an act of fraud. It involves both stealing someone else's work and lying about it afterward.

2. Spelling Mistakes

• grammar mistakes, places, language discrepancies or people

3. Designing without a purpose

• Why are you creating the visual you have? Every design you create should communicate something of value

• Put yourself in the viewer’s shoes…does your design make sense to you now?

• Ask for another’s perception of your work

What it’s really like

• Fast paced – deadline oriented

• Technical minded – work with printers and developers

• Ability to be creative within parameters set by your client

• Unlike fine art, graphic design is creating art for a purpose of selling a company, product, service or event

• Confidence without arrogance – believe in your abilities!

• Forever changing and shifting – there is always something to learn, no matter how experienced you are

That about sums it up.