Graphic Design Basics

Today we will look at the theory behind Graphic Design. How

do you think in order to create a powerful logo, slogan or work for a

client?

Lets start with the second word

• Graphic design is design.• This means it has a plan.

It has organization. Why?Some things it does:-- it conveys a message immediately.-- it uses images, text and organization to do that.

What makes an effective message?

• You are problem solving on behalf of your client.

• Your works are usually used in advertising.

The greatest graphic designer

• SAUL BASS was a graphic designer who created print work, logos, movie posters, movies sequence and documentaries.

• Here are some of his best works

Movie Posters

Company logos How many do you recognize?

Bass said you have to knowwhat your clients wants

• What message do they want to convey?• How can your message stand out among the

hundreds and thousands of other messages people see every day?

Our client this week

• Eastside Memorial High is having a showcase in two weeks, where middle school kids come to campus to visit.

We are going to make a recruiting poster for Graphic Design and for Audio Video

Bass said all good company logosHave two parts, an icon, and a name,

in a creative script.

Today, we are going to look at the logo.

Exercise One

• In powerpoint, on a white background, find three appropriate logos to use for Eastside High. These are symbols, not text.

• Who are we? What is our name?• What symbols fit that name?• Take 20 minutes to do this.

Next, see if you can arrange the

• Logos in a way that conveys a message. • Can you create a word with them?• Use the basic concepts of graphic design• -- repetition• -- balance• -- proximity