Graphic Design Basics
Today we will look at the theory behind Graphic Design. How
do you think in order to create a powerful logo, slogan or work for a
client?
Lets start with the second word
• Graphic design is design.• This means it has a plan.
It has organization. Why?Some things it does:-- it conveys a message immediately.-- it uses images, text and organization to do that.
What makes an effective message?
• You are problem solving on behalf of your client.
• Your works are usually used in advertising.
The greatest graphic designer
• SAUL BASS was a graphic designer who created print work, logos, movie posters, movies sequence and documentaries.
• Here are some of his best works
Movie Posters
Company logos How many do you recognize?
Bass said you have to knowwhat your clients wants
• What message do they want to convey?• How can your message stand out among the
hundreds and thousands of other messages people see every day?
Our client this week
• Eastside Memorial High is having a showcase in two weeks, where middle school kids come to campus to visit.
We are going to make a recruiting poster for Graphic Design and for Audio Video
Bass said all good company logosHave two parts, an icon, and a name,
in a creative script.
Today, we are going to look at the logo.
Exercise One
• In powerpoint, on a white background, find three appropriate logos to use for Eastside High. These are symbols, not text.
• Who are we? What is our name?• What symbols fit that name?• Take 20 minutes to do this.
Next, see if you can arrange the
• Logos in a way that conveys a message. • Can you create a word with them?• Use the basic concepts of graphic design• -- repetition• -- balance• -- proximity
