art & graphic design the visual elements. what is graphic design?
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Art & Graphic DesignThe Visual Elements
What is Graphic Design?http://www.youtube.com/watch?v=GZDu6de15FA&feature=related
Definition of Graphic Design
• Graphic design is the process and art of combining text and graphics to communicate an effective message in the design of logos, posters, and any other type of visual communication.
Design
• a visual language, a heighten awareness of the way the world looks; i.e. it’s a way of seeing that is different from what is just physically there.
Ex: Henri Matisse
• vocabulary and rules
Art vs Design
Merriam-Webster Dictionary Definition of Art and Design:
• design: to create, fashion, execute, or construct according to plan
• art: the conscious use of skill and creative imagination especially in the production of aesthetic objects
Main Components of an Artwork
Subject: the depicted object(s)
Form: visual organization
Content: the subject matter
Form & Content
Piano Lesson, Henri Matisse, 1916 Music Lesson, Henri Matisse, 1917
Elements of Art and Design
1. Line
2. Mass
3. Color
4. Texture
5. Light
6. Space
THE USE OF LINE IN ART & DESIGN
Leonardo da Vinci
Line is a path traced by a moving point.
Willem De Kooning
THE USE OF LINE IN ART & DESIGN
PicassoLine drawing studies
College Textbook Cover for International Business
Cover conveys concepts ofmovement, transparency and theintersection of cultures withininternational business today.
THE USE OF LINE IN ART & DESIGN
Lines can be used to record the borders of forms
Blond Waiting, Roy Lichtenstein, 1964
Best Buddies, Keith Haring
THE USE OF LINE IN ART & DESIGN
Lines can be used to
create depth and texture:
a good example of this
is in the process of
modeling.
Self-Portrait, Vincent Van Gogh
LINE QUALITY
• Lines can have infinite variety
• Different lines can create different moodsHorizontal lines / Vertical lines / Angular lines / Curved lines
THE FUNCTION OF LINE IN ART
• Lines can be used to convey direction
as well as to indicate motion
The Biglin Brothers Racing, Thomas Eakins, 1873-74
Form is a visual organization of the artwork.
It is the way a thing looks – the shape,
proportion, balance, harmony of it’s parts, etc.
Art vs Design – FORM & SPACE
Art vs Design – FORM & SPACE
Advertising Campaignfor an iPod Shuffle
Typographic Rendition of Robert Indiana’s
artwork LOVE(computer software)
LOVE / sculpture, Robert Indiana, 1976
Shape is a two-dimensional form. It occupies an
area with identifiable boundaries. Boundaries can
be created by line, a shift in color, texture, etc.
DEFINITION OF SHAPE
classical still life / lemons Cubist Still Life, Roy Lichtenstein
Objects - positive shapes.
Spaces around objects - negative spaces.
FORM (POSITIVE) & BACKGROUND (NEGATIVE SPACE)
FORM (POSITIVE) & BACKGROUND (NEGATIVE SPACE)
Classic Dutch Still Life
Rubin’s vase
FORM (POSITIVE) & BACKGROUND (NEGATIVE SPACE)
an image inspired by Rubin’s Vase
FORM (POSITIVE) & BACKGROUND (NEGATIVE SPACE)
POSITIVE SHAPES & NEGATIVE SPACE IN ART
Negative Space Illustrations by Noma Bar
POSITIVE SHAPES & NEGATIVE SPACE IN ART
An illustration by M.C. Escher
A Mass is a three-dimensional form that occupies
a volume of space. Ex: Mass of clay, the mass of
a mountain, etc.
Shapes and masses can be roughly divided into
two categories: geometric and organic.
DEFINITION OF MASS
geometric organic
Artists often
use implied
shapes to add
unity to their
artwork.
IMPLIED SHAPES
The Madonna of the Meadows, Rafael, 1505
In 1666 Isaac Newton passed a ray of sunlight through a prism1) Rays refracted into different colors
2) Rays arranged in the order of the colors of the rainbow3) What we perceive as color is reflected light rays
COLOR
Complimentary Colors: across from each otherAnalogous Colors: next too each other
COLOR WHEEL
First Steps, Vincent Van Gogh
COMPLIMENTARY or ANALOGOUS?
COMPLIMENTARY or ANALOGOUS?
Henry Matisse
ATTRIBUTES OF COLOR
ValueRelative lightness ordarkness of a color.
Hue Hue is the pure color.
The generic name of the color.
BRAVOBRAVOBRAVOBRAVOBRAVOBRAVO
warmer
cooler
WARM AND COLD COLORS
DKNY Ad: “Be Delicious!” by Gabriel Goldberg, 2008
Which box would you like to pick up?
“HEAVY” & “LIGHT” COLORS
The Blind Man’s Meal, Pablo Picasso, 1903 (left)Acrobat and Young Harlequin, Pablo Picasso, 1905 (right)
Exercise #1
Exercise #2
Exercise #3