graph expo 2015 smart packaging
TRANSCRIPT
"Smart" Package Printing Value-Add BEYOND the Graphics
Dr. Mark Bohan Vice President, Technology and Research
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Session Overview
▶ What do we mean by smart
packing?
▶Active packaging
▶Smart / intelligent packaging
▶ Packaging innovations
▶ Summary
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Packaging Growth and innovation
▶ Many different
processes
▶Offset, inkjet,
electrophotographic,
flexographic, gravure …
▶ While we buy “stuff” it is
not disappearing
▶ Growth market globally
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Technology trends Planning and design, faster turn around times
▶ 3D packaging
design
▶ Integrated into
color cycle
▶ What happens
when we need to
shrink fit?
▶ Proofing solutions
▶Surface, gloss and
texture effects
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Technology trends Digital marketplace
▶ Digital making inroads
into packaging
▶Many solutions
▶EP and Inkjet
▶ Short to medium run
▶ Static and
personalized
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Technology trends Flexographic, the quality is there
▶ Plate and ink
technologies
▶High quality
▶Screening algorithms
▶ 4 versus 7 color
▶ Curing technologies
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Packaging Key trends in the industry
▶ Sustainability
▶ Functionality
▶ Interactivity
▶ Flexibility
▶ Messaging
▶ Food safety / risk management
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Sustainability Overview
▶ Reduction in package
materials
▶ Increase in the
recyclability of
packaging
▶ Bio-based materials
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Flexibility Overview
▶ Convenience
▶Single use
▶Smaller packages
▶Microwavable
▶ Ease of use
▶Easy open
▶Re-sealable
▶Portable
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Messaging Overview
▶ Personalization
▶True one off
▶Generic
▶ Storytelling as part of
the package
▶Brand message
▶Transmedia
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Smart packaging Why are we looking to use this?
▶ Enhance the customer experience
▶Add value in some means
▶ Improving the product
▶ Quality control about the product
▶ Additional information
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Active packaging Overview
▶ Enhance performance
of the product
▶ Interact directly with
the product
▶Food applications
▶ Manufactured into the
packaging materials
▶ Printed or coated
PackagingConsultancy.com
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Oxygen absorbers Why do we use
▶ Extend shelf life
▶ Reduced growth of
pathogens
▶ Improved product
quality
▶ Reduced oxidation
▶Vitamins, spices…
▶ Extend
pharmaceutical life
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Oxygen absorbers Active packaging
▶ Chemicals to absorb O2
▶Fe → Fe(OH)3
▶H2 → H2O
▶ Applications
▶Sachets
▶Bags
▶Labels
▶Bottles www.appepackaging.com bestinpackaging.com
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Moisture absorption Active packaging
▶ Applications include
▶Pharmaceutical
▶Electronics
▶Food applications
▶ Materials
▶Sachets: Silica gels,
calcium oxide ….
▶Sheets: Multi layer with
superabsorbent polymers
▶Polyacrylate salts. Starch
copolymers ….
www.multisorb.com
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Preservative releasers Active packaging
▶ Antimicrobial and
antioxidant films
▶Cosmetics, pharmaceutical
…
▶Cereals, meats cheeses ..
▶Mislead customers!
▶ Many different chemicals
▶Organic acids, spice
extracts ….
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Thermochromic inks What temperature is the product at?
▶ Color change inks
▶ Indicate the current
temperature
▶ Food products
▶ Drinks and for
promotions
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Thermochromic inks What temperature is the product at?
▶ Fanta program in
Australia
▶Funstigator
▶ Interactive program
▶ Dependent on the
sale
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Active Packaging Some additional examples
▶ Ethylene absorbers
▶Strawberries
▶ Releasing elements
▶CO2, preserving agents
▶ Antimicrobial
▶Silver applications for
office, electronics …
▶ Heating elements
▶Metals for microwaves
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Example with coffee Active packaging
▶ Ground coffee
absorbs moisture and
oxygen
▶Reduces flavor
▶ Seal the bag
▶CO2 build up
▶Burst bag!!!
▶One way release valve
▶O2 and CO2 scavenger
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Smart or intelligent packaging Overview
▶ Indicator on packaging
▶ Internal or external
▶ Monitor the product and
provide information
▶Quality
▶Change
▶History
▶ Communicate
nofima
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Time Temperature Indicators (TTI) Also referred to as Time Temperature Integrators
▶ Temperature over
time
▶Warning above/below
set temperature
▶Color change over
time
▶ Partial or full history
▶Different solutions
available
▶ Different activators
Fresh-Check ™
Defrost Watch ™ Fridge Thaw ™
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Oxygen / Carbon Dioxide Smart packaging
▶ Oxygen sensors
▶Detect leaks in packaging
▶ Issue with responsiveness
▶Microbial action
▶ CO2 indicators
▶React to changes in pH
▶Used in meats ….
AGELESS
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Ammonia (NH3) sensors Overview
▶ Meat freshness
▶Change with time
▶ Developmental
sensors
▶Color change sensors
▶Linked with other
options
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Shock indicators Labels, circuits or sensors
▶ Look at shocks or
impacts
▶Record over time
▶ If pre-determined value
exceeded
▶ Delicate materials
▶Shipping, handling and
use
ShockWatch
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Interacting with the consumer How do we get information?
▶ Barcodes
▶ QR codes
▶ Mobile Action Codes
▶ Augmented Reality
▶ NFC
▶ RFID
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QR Codes Integrating electronic media with packaging
▶ Synonymous on
packaging
▶ Download app to use
▶ What does it do for me?
▶Discounts
▶ Information
▶Entertainment
foerstel
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QR Codes The links continue ….
▶ Promotion to
design own label
▶Heinz Tomato
Ketchup Hot
▶ url been allowed
to lapse
▶Taken by other
user
▶ Challenges if use
custom sites
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Augmented reality Interacting with the package
▶ Interact with package
▶ Download app to start
the application
▶ Many examples,
increasing with time
▶Pepsi, Pringles, Milka,
Coca-Cola ..…
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Interacting with packaging Customer use of NFC (RFID from a producer)
▶ Utilize NFC enabled
device
▶NFC tag
▶ Provide added value
to the consumer
▶Growth worldwide in
linking packaging with
mobile
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Smart packaging Growth for communication
▶ Integrating RFID/NFC
communication into
packaging
▶ Added functionality to the
user
▶ Instructions
▶ Interactive guides
▶ Additional content
▶ Promotions
▶ Live updates
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Chateau Le Pin NFC integrated into wine labels
▶ Reliable anti counterfeiting
solution
▶ $3,000 average, up to $10,000
▶ Evaluated many technologies
▶ Linked the ID to the bottle and
customer
▶ Encrypted
▶ Created added value
▶ Details of wine, virtual cellar, notes
on wine etc.
http://www.rfidjournal.com
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MIT Research published using NFC
▶ Sensors connected
to NFC tags
▶NFC tag adapted to
detect the chemical
using carbon
nanotubes
▶Simple scan with
phone
▶Used either by
manufacturer or
customer
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Risk management Why?
▶ Takes years to build
trust in brands and
products
▶ Only seconds to
destroy that trust
Robert Bowling, Nestle Americas, Color Conference, 2014
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-Monomers -Antioxidants -Colorants -Pigments -Solvents -UV stabilisers -Slip agents -Resins
Chemical
industry
Co-packers
Retailers
Consumers
Paper and board
Metal, Glass
Adhesives
Plastics
Inks
RAW MATERIALS
Co packersCo packersCo packers
PACKAGING
MATERIALS Packaging
Materials Nestlé
when things go “viral”….
Converter
s NGO’s
Media
Authorities
Robert Bowling, Nestle Americas, Color Conference, 2014
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Risk management Product lifecycle
▶ Complete supply chain risk
management
▶ Food safety, toxicology,
regulatory, perception
▶ Catastrophic effects to the
CPG
▶ Many regulations about this
▶Nestlé list, USA FDA-21, Prop
65
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Resources Where to learn more
▶ TAGA Conference, Memphis, March 20th to 23rd
▶Experts and presentations on topics
▶http://tagaatc.printing.org/, http://www.printing.org/tagaatc
▶ Articles at http://www.printing.org/free
▶Smart Packaging
▶RFID and NFC
▶ White papers at http://www.printing.org/free
▶NFC
▶ Intelligent Packaging coming soon!!!
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Thanks for listening!
Dr. Mark Bohan
Vice President,
Technology & Research
Tel.: 412 259 1782
Mobile: 412 576 9729
www.printing.org
www.printing.org/free
www.printing.org/markbohan
www.linkedin.com/in/markbohan