government healthy eating campaign

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Post on 20-Jun-2015

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Page 1: Government Healthy Eating Campaign
Page 2: Government Healthy Eating Campaign

Change 4 Life is a a healthy lifestyle program started by the British government, aimed at middle aged parents. It’s a a scheme designed to prevent serious illnesses by getting people motivated to move more and eat more healthily. They offer advise and information via their website and smart phone apps. They say on their website that they can provide ‘recipes, tools, tips and games for kids’.

Slogan

Logo

The main idea or message that they try to encourage is how we can make simple swaps/ changes to become healthier

Page 3: Government Healthy Eating Campaign

Website Homepage

Page 4: Government Healthy Eating Campaign

Smart Phone Apps

Page 5: Government Healthy Eating Campaign

Smart Phone Apps

Page 6: Government Healthy Eating Campaign

How to be active

Characters created for their adverts