google's strategy in 2010- case study
TRANSCRIPT
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Strategy in 2010: Case Study Analysis
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roup 1.2Injamam-ul-Huq 75Wasiq Rabbi 77
u!ammad Saeedul Alam "1
ayen #ddin C!is!tee $%
A&sar Hasan 'amil 10(
Submitted by:
Submitted to: S!ei)! *rs!ed 'a!anAss*+iate ,r*&ess*r
C*urse Instru+t*r: usiness Strategy
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Timeline of Google
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Timeline of Google
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SWOT Analysis of Google
S W
O TSWOT
Analysis
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STRENGT
SWOT Analysis
Strengths
S
O
Market Leader in Search Engine
Business and Revenue Model
Diversified Products and Services Constant Innovation
Clear corporate goals
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Weaknesses
WEAKNESS
SWOT Analysis
S
O
Ethical Implications
Excessive acuisition !hich
might prove to "e costl# $lo!revenue of %ou&u"e'
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Opportunities
OORT!N"T"
SWOT Analysis
S
O
(uge Customer Base
)ntapped Markets
*!ner of huge data and information
Can "e the trend+setter
&echnological *pportunities are limitless
Soft!are and application developers
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Threats
THREA
SWOT Analysis
S
O
*ther companies like %ahoo,- Microsoft etc.
/overnment Policies
Invasion of Privac# complaints
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#$G %atri&
S'uestion mar(s
Hig!er mar)et s!a
Hig!ermar)etgr*.t!
Stars
Google %aps Google $hrome #ro)ser
Question Marks
An*roi* i+asa
Cash Cows
,outu-e Google Earth Google Sear+h
ogs $ashDogs
Or(ut
,r*du+t ,*rt&*li*- C/ atri
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,*rters 5 *r+es Analysis
Bargaining power of supplier TCompetitive rivalry in industry
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$ompetiti/e Analysis
Google0s prin+ipal +ompetitors in themar(et are
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3 oun*e* in 134 5r*most /isite* "nternet *estination
3 ,ahoo0sWe- ortal ena-le a++ess to any almost any info
a/aila-le on the net
3 Hoste* )e-sites for small -usinesses an* internet retailers
3 artnership)ith 26 mo-ile +ompanies to pro/i*e mo-ile
sear+h an* *isplay a*s
3 Relationship )ith Google7 $o8operati/e9A*/erserial
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3 Sell +omputer soft)are4 +onsulting ser/i+es4 /i*eo gamehar*)are an* online ser/i+es
3 %SN We- ortal it0s online ser/i+e4 )hi+h generatesre/enue
3 :;i/e Sear+h0 release* in 2663 to +ompete )ith Google
3 !se* :Semati+ sear+h te+hnology0
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$ore "ssue
H*. t* sustain /**gles +urrent
gr*.t! rate .it!*ut sa+ri&i+ing t!e
+*m4any alues
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$hallengesC*m4etiti*n in t!e Web-sear+! industry- Allied ad6entures *& i+r*s*&t ing8 and 9a!**
C*m4etiti*n
C*m4etiti*n
C*m4etiti*n in t!e Web-sear+! industry- Allied ad6entures *& i+r*s*&t ing8 and 9a!**
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A LITTLE EIL TO E!S"#E
$"T"#E %#OWT&
Alternati/e 1
% (i % i h ;i l
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%a(ing %oney )ith a ;ittlee/il
3 $ontinue pro/i*ing -est user e&perien+e in $hina to ensure+omplian+e )ith Google0s prin+iples
1: Focus on the user and all else will follow
4: Democracy on the web works
7: There is always more information out there
8: The need for information crosses all borders
3 Keep lo--ying !S o>+ials for "nternet Neutrality
3 "mpro/e user e&perien+e of Google Street user -y a++essinto
)i8= net)or(s )ith Google Street $ar
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ros an* $ons
'ro(iding )etter usere*perien+e and a++ess toin,ormation to %oogle-s Chinausers. And potentiall/ +apturesu0+ient share o, the 'ie ,rom1aidu
%oogle might ,a+e lawsuits ,rothe Chinese go(ernment due t)rea+h o, go(ernmentregulations. 'otential +losure operations in China
"nternet neutrality pro/i*es -etteropportunity for Google to /entureinto ne) *imensions. $reates amu+h fa/ora-le -usinessen/ironment
%e*ia e&posure of the lo--yinga+ti/ities to +ause the sto+( pri+e fall4 prohi-iting future e&pansionplans
Google Street an* Google %aps iseasily a++essi-le -y lo+ating nearest)i8= net)or(s.
"nterfering )ith )i8= users0 personspa+e4 +an -e +ompare* to ha+(in
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$OC"S O! I!!OATIE !EW'#OD"CTS TO I!C#EASE #EE!"E
Alternati/e8 2
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o+us on "nno/ationthrough Trial an* Error
3 orgo the unethi+al or unla)ful pra+ti+es
3 o+us on sustaining gro)th through inno/ation
3 $reate *i/ersi=e* pro*u+t an* ser/i+es through trial an*
error
3 !tili?e the $ash $o)s an* +ome up )ith ne) @uestion
mar(s
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3 i/ersi=e* ser/i+es3 Entering into ne) mar(ets
3 irst mo/er a*/antage in
potential mar(ets
3 Re/enue generation from
$ash $o)s su+h as Google
%aps an* Google Sear+h
3 %ight lose fo+us on e&istin
pro*u+t8line in the +urrent
+ompetiti/e mar(et
3 $reation of many 'uestion
mar(s in the portfolio
ros an* $ons
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#ECOMME!DATIO!S
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Re+ommen*ations
$o+us on impro(ing user e*perien+e o, e*isting+ategories2; Semanti+ Sear+h for Google We- Sear+h
; $apture higher mar(et share in the %o-ile OS mar(et )An*roi*
; Google T as a hy-ri* of $ an* T
; $lou* $omputing is the ne) phenomena
Continue Chinese operations; ro/i*e Google.+om.h( lin( to google.+n users
; $omply )ith $hinese go/t. regulations; $hina oBers 566C million internet users
1
2
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Re+ommen*ations
Tr/ to lo))/ +olla)orating with +ompetitors; ;o--ying eBorts to)ar* the go/ernment shoul* -e from all maDor
players4 not Google alone
; "nternet Neutrality -ene=ts +ompetitors as )ell4 ma(ing theen/ironment more +ompetiti/e
; ro+ee* )ith ma(ing Google internet -an*)i*th more )i*ely a/ai
; $reate pressure on the go/t. through internet users groups
#espe+t 'ersonal 'ri(a+/ on the Internet; Google Street shoul* a/oi* negati/e pu-li+ity +reate* *ue to
ea/es*ropping
; $ome into terms )ith )i8= hotspots4 gain authori?ation -y negotia
; #etter user e&perien+e for Google Street3
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THANK ,O!