google's mobile strategy, gigaom research roundtable
TRANSCRIPT
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Google’s Mobile StrategySlides Prepared for GigaOM Pro Research Roundtable
Dr. Phil Hendrix, immr
For more information, contact:
+1 (770) 612-1488
August 27, 2009
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Related GigaOm Pro Research
Research NotesWeekly
Updates
“Has the Window Closed for Android?”
“Smartphone Privacy Concerns Heat Up”
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“Carriers Need Mobile Developers for More Than App Stores”
“Why Verizon’s App Store Strategy is Antiquated”
http://pro.gigaom.com http://jkontherun.com
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Panelists
Mike Wolfe, ModeratorVP, GigaOm [email protected]
Dr. Phil Hendrix
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Dr. Phil HendrixFounder and Director, [email protected]
Colin GibbsCurator, GigaOm Pro [email protected]
Kevin TofelManaging Editor, jkkonthe [email protected]
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Google at Work? In a sense, yes…� SVGTUG held its first Campout(46 hour “hackathon”)
� 200 participants
� In 3 days, attendees had to:
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In 3 days, attendees had to:
� Pitch ideas (50 on Fri. evening)
� Form teams
� “Code like heck”
� Have prototype ready to demo Sun. PM
Significance?
� 32 prototypes presented
�New mobile app voted #2
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Google’s Mobile Strategy
1. Accelerate Innovation in Mobile Apps
� Open Source (Android + Chrome) + Web Apps
� Cloud computing + sandbox + tools for developers
� Gears
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� Gears
� GTUGs around the world
“Why can my car locate me in an emergency and push notify emergency responders but my 'smartphone' can't?”
H3LP – “Onstar for individuals”http://al3rter.appspot.com/
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Can Google Accelerate Mobile Innovation?
Apple
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Apple
Has!
Source: Rise of the New Middle Class: iPhone Gets Original, Part II, Flurry Analytics, Aug. 21, 2009
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Google’s Mobile Strategy
1. Accelerate Innovation in Mobile Apps
2. Boost Mobile Adoption and Use (especially the Internet, Apps)
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Increase Speed � � �
ImproveUsers’ Experience � � � �
Lower Cost � � � �
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FindFind
What Individuals Do on Mobile…
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CommunicateCommunicate
DoDo
EnjoyEnjoy
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... and where Google Services Fit In
FindFind� Information/answers
� Places
� Products/vendors
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CommunicateCommunicate
DoDo
EnjoyEnjoy
� Talk
� SMS
� Voicemail
� Products/vendors
� People
� Documents
� Calendars
� Learn
� Shop/Purchase� Photos/video
� Music
� Games
� Social networking
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Google’s Mobile Strategy1. Accelerate Innovation in Mobile Apps
2. Boost Mobile Adoption and Use (especially the Internet, Apps)
3. Unlock Information, Content for Mobile Users
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Web Photos Video Books DocumentsPlaces/People
Find/View � � � � � �
Store � �
Share � � � � �
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Google’s Mobile Strategy
1. Accelerate Innovation in Mobile Apps
2. Boost Mobile Adoption and Use (especially the Internet, Apps)
3. Unlock Information, Content for Mobile Users
4. Monetize Content and Services
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4. Monetize Content and Services
Familiar New
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Google’s Mobile Strategy1. Accelerate Innovation in Mobile Apps
2. Boost Mobile Adoption and Use (especially the Internet, Apps)
3. Unlock Information, Content for Mobile Users
4. Monetize Content and Services
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4. Monetize Content and Services
And controversial…
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Google’s Mobile Strategy
1. Accelerate Innovation in Mobile Apps
2. Boost Mobile Adoption and Use (especially the Internet, Apps)
3. Unlock Information, Content for Mobile Users
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4. Monetize Content and Services
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Mobile Imperative –Faster, Better, Cheaper
Latency Kills…
� 5-second speed up yields…
� 25% increase in page views
� 10% increase in revenue
“Mobile
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“Mobile Usability” –Oxymoron?
Success rates:
�38% (feature phones)
�75% (iPhone) (July 2009)
Unaffordablefor
Most
$60/
Month
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Mobile Broadband Too Costly for Mass Market
Half “Interested”…
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But Unwilling to Pay More than
$30/month
ABI Research Study, 2009
Source: Mobile Broadband: Pricing and Services, OECD June 29, 2009