getting more customers in less time and at lower cost: a case study on google's dna
TRANSCRIPT
#VisionaryD. Dr. Rod King. [email protected] & h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing
Game-‐changing (Winning) PRODUCT
Game-‐changing (Winning) STRATEGY
Game-‐changing (Winning) VISION
Business DNA Pyramid (Visionary Level: Outcomes)
“GAME-‐CHANGING” ORGANIZATION
D
N
A
Business DNA Pyramid for Google (Search) “Don’t Just Improve. Change the Game.”
DMCI Loop: Document. Model. Collaborate. Improve.
CUSTOMER
D
N
A
PRODUCT
STRATEGY
VISION
Google’s Business DNA Pyramid
Red Ocean DisrupXon (ROD) Strategy: Disrupt Yahoo; Overture; Ask; Alta Vista
Mission: “To organize the world's informaJon and make it universally accessible and useful.”
CUSTOMER: Someone who searches for informaJon BUT …
Exam
ple
Google Search Engine (Instantly access and deliver
relevant informaJon on the web)
GOOGLE q ConvenAon (“Red Ocean”) ü DisrupAon (“Blue Ocean”)
#VisionaryD. Dr. Rod King. [email protected] & h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing
Game-‐changing (Winning) PRODUCT
Game-‐changing (Winning) STRATEGY
Game-‐changing (Winning) VISION
Business DNA Pyramid (Visionary Level: Outcomes)
“GAME-‐CHANGING” ORGANIZATION
D
N
A
Business DNA Pyramid for Apple’s iPod “Don’t Just Improve. Change the Game.”
DMCI Loop: Document. Model. Collaborate. Improve.
CUSTOMER
D
N
A
PRODUCT
STRATEGY
VISION
Apple’s Business DNA Pyramid
Classic iPod (Ultra-‐thin Digital Music Player with a
Thousand Songs in Your Pocket)
Red Ocean DisrupXon (ROD) Strategy: Disrupt Sony Walkman; CD-‐Player; Jukebox;
MP3-‐CD Player; Flashdrive; Hard-‐drive
Mission: “To put a dent in the universe”
Vision: “To create insanely great customer experience”
CUSTOMER: Someone who listens to music BUT …
Exam
ple
APPLE q ConvenAon (“Red Ocean”) ü DisrupAon (“Blue Ocean”)
#VisionaryD. Dr. Rod King. [email protected] & h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing
Game-‐changing (Winning) PRODUCT
Game-‐changing (Winning) STRATEGY
Game-‐changing (Winning) VISION
Business DNA Pyramid (Visionary Level: Outcomes)
“GAME-‐CHANGING” ORGANIZATION
D
N
A
Business DNA Pyramid for VisionaryD.com “Don’t Just Improve. Change the Game.”
DMCI Loop: Document. Model. Collaborate. Improve.
CUSTOMER
D
N
A
PRODUCT
STRATEGY
VISION
VisionaryD’s Business DNA Pyramid
Business DNA Search Engine (Instantly access the DNA of
customers, businesses, and non-‐profits)
Red Ocean DisrupXon (ROD) Strategy: Disrupt Google, Wikipedia, Slideshare, and
Global Community TransformaXon: “Awesome Customer Experience (ACE) for
Every Community on the Planet”
CUSTOMER: Someone who wants to get more customers BUT …
Exam
ple
VisionaryD q ConvenAon (“Red Ocean”) ü DisrupAon (“Blue Ocean”)
#VisionaryD. Dr. Rod King. [email protected] & h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing
Game-‐changing (Winning) PRODUCT
Game-‐changing (Winning) STRATEGY
Game-‐changing (Winning) VISION
Business DNA Pyramid (Visionary Level: Outcomes)
“GAME-‐CHANGING” ORGANIZATION
D
N
A
Business DNA Pyramid for Game-‐changers “Don’t Just Improve. Change the Game.”
DMCI Loop: Document. Model. Collaborate. Improve.
CUSTOMER
D
N
A
PRODUCT
STRATEGY
VISION
Worksheet for Business DNA Pyramid
[OrganizaXon] q ConvenAon (“Red Ocean”) q DisrupAon (“Blue Ocean”)
CUSTOMER (Problem): ………………………..……. ……………………………………………………………………
Game-‐changing (Winning) PRODUCT
Game-‐changing (Winning) STRATEGY
Game-‐changing (Winning) VISION
Business DNA Pyramid (Visionary Level: Outcomes)
“GAME-‐CHANGING” ORGANIZATION
D
N
A
Business DNA Pyramid for Brand DisrupXon “Don’t Just Improve. Change the Game.”
DMCI Loop: Document. Model. Collaborate. Improve.
CUSTOMER
D
N
A
PRODUCT
STRATEGY
VISION
Red Ocean DisrupXon (ROD) Strategy: Disrupt ConvenJon/ConvenJonal Brand(s):
(ERIC: Eliminate/Reduce/Increase/Create)
Source: Based on Dru, J.-‐M. (1997) DisrupJon. John Wiley & Sons, Inc.: New York. #VisionaryD. Dr. Rod King. [email protected] & h9p://businessmodels.ning.com & h9p://twi9er.com/RodKuhnKing
CUSTOMER (Problem): ………………………..……. ……………………………………………………………………
Worksheet for Business DNA Pyramid
[OrganizaXon] q ConvenAon (“Red Ocean”) q DisrupAon (“Blue Ocean”)
(Value InnovaXon/IFR: Ideal Final Result)