googles rich answers in search: how to make them work for you by eric enge
TRANSCRIPT
![Page 1: Googles Rich Answers in Search: How to Make Them Work For You By Eric Enge](https://reader030.vdocuments.us/reader030/viewer/2022032716/55b3df49bb61eba8098b45ec/html5/thumbnails/1.jpg)
#SMX #11a @stonetemple
Or … How Can I Get Me Some!
Google’s Rich Answers in Search: How to Make Them Work For You
![Page 2: Googles Rich Answers in Search: How to Make Them Work For You By Eric Enge](https://reader030.vdocuments.us/reader030/viewer/2022032716/55b3df49bb61eba8098b45ec/html5/thumbnails/2.jpg)
#SMX #11a @stonetemple
Who Am I?
Columnist & Contributor
CEO & Founder
40+ person Digital Marke3ng and SEO firm
Lead Co-‐Author
![Page 3: Googles Rich Answers in Search: How to Make Them Work For You By Eric Enge](https://reader030.vdocuments.us/reader030/viewer/2022032716/55b3df49bb61eba8098b45ec/html5/thumbnails/3.jpg)
#SMX #11a @stonetemple
“The destiny of [Google’s search engine] is to become that Star Trek computer, and that’s what we are building.”
Google’s Amit Singhal
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#SMX #11a @stonetemple
Let’s Look At Some Data!
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#SMX #11a @stonetemple
We Conducted a Massive Study
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#SMX #11a @stonetemple
Includes a Table
1,285 examples
found
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#SMX #11a @stonetemple
Movie Result – Shows Tabs
Menus also show
tabs
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#SMX #11a @stonetemple
Question Only Partially Answered
3,117 examples
found
![Page 9: Googles Rich Answers in Search: How to Make Them Work For You By Eric Enge](https://reader030.vdocuments.us/reader030/viewer/2022032716/55b3df49bb61eba8098b45ec/html5/thumbnails/9.jpg)
#SMX #11a @stonetemple
Complete List Result With Link to Source
1,871 examples
found
All List Results
include a link to the source
![Page 10: Googles Rich Answers in Search: How to Make Them Work For You By Eric Enge](https://reader030.vdocuments.us/reader030/viewer/2022032716/55b3df49bb61eba8098b45ec/html5/thumbnails/10.jpg)
#SMX #11a @stonetemple
Complete List, Partial Items, Link to Source
1,366 (82.1%) examples
found Ellipses
![Page 11: Googles Rich Answers in Search: How to Make Them Work For You By Eric Enge](https://reader030.vdocuments.us/reader030/viewer/2022032716/55b3df49bb61eba8098b45ec/html5/thumbnails/11.jpg)
#SMX #11a @stonetemple
Has a Form
5,356 examples
found
![Page 12: Googles Rich Answers in Search: How to Make Them Work For You By Eric Enge](https://reader030.vdocuments.us/reader030/viewer/2022032716/55b3df49bb61eba8098b45ec/html5/thumbnails/12.jpg)
#SMX #11a @stonetemple
Includes a Chart
33 examples found
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#SMX #11a @stonetemple
Includes Link to Follow On Actions
172 examples found
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#SMX #11a @stonetemple
Is Google Providing Proper Attribution?
74.7% Do Include
Attribution
25.3% Do Not Include
Attribution
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#SMX #11a @stonetemple
Don’t Build an SEO Strategy Based on
Public Domain Data
![Page 16: Googles Rich Answers in Search: How to Make Them Work For You By Eric Enge](https://reader030.vdocuments.us/reader030/viewer/2022032716/55b3df49bb61eba8098b45ec/html5/thumbnails/16.jpg)
#SMX #11a @stonetemple
The Rich Get Richer?
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#SMX #11a @stonetemple
Google Uses Many Domains With Lower Authority
57.3% of Domains Used
Have a DomainAuthority
Less Than 60
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#SMX #11a @stonetemple
Domain Authority of 47
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#SMX #11a @stonetemple
Jumped Over Wikipedia!
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#SMX #11a @stonetemple
Simple Clear Answer to the Question
![Page 21: Googles Rich Answers in Search: How to Make Them Work For You By Eric Enge](https://reader030.vdocuments.us/reader030/viewer/2022032716/55b3df49bb61eba8098b45ec/html5/thumbnails/21.jpg)
#SMX #11a @stonetemple
Got The Rich Answer
Lost The Rich Answer
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#SMX #11a @stonetemple
Title Tag Entices Click
Through
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#SMX #11a @stonetemple
Domain Authority of 38
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#SMX #11a @stonetemple
More Items Will Drive More
Clicks
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#SMX #11a @stonetemple
Ranks Number 5 Normally
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#SMX #11a @stonetemple
Simple Direct Answer to the
Question
![Page 27: Googles Rich Answers in Search: How to Make Them Work For You By Eric Enge](https://reader030.vdocuments.us/reader030/viewer/2022032716/55b3df49bb61eba8098b45ec/html5/thumbnails/27.jpg)
#SMX #11a @stonetemple
Got The Rich Answer
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#SMX #11a @stonetemple
How Can I Get Me Some?
Yes, We Ran a Test
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#SMX #11a @stonetemple
How To Implement a NoFollow?
We Started With a List of Common Questions
How To Implement a NoIndex Tag?
How To Implement a Rel Alternate Tag?
How To Implement a Rel Canonical?
How To Implement a Vary:User Agent Header?
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#SMX #11a @stonetemple
We Published 5 Videos on May
20th
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#SMX #11a @stonetemple
We Included Transcripts With an Outline of Clear
Steps
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#SMX #11a @stonetemple
The Content Provided a Lot More Info Than Just the
“How To”
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#SMX #11a @stonetemple
We Shared One of The URLs on Google+
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#SMX #11a @stonetemple
We Submitted the URLs in Search Console
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#SMX #11a @stonetemple
Bingo! Saw This Within
3 Days of Publishing the
Content
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#SMX #11a @stonetemple
Identify a Simple Question
Provide a Direct Answer
Make it Easy for Users (and Google) to Find
1
2
4
Offer Valued Added Info 3
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#SMX #11a @stonetemple
Eric Enge [email protected]
@stonetemple +Eric Enge
(508) 485-7751 www.stonetemple.com
Thank You!
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#SMX #11a @stonetemple
THANK YOU!
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