getting your hand up googles wedding dress!
DESCRIPTION
A look at how to get ahead with your business.TRANSCRIPT
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How to get your hand up the google wedding Dress
Steve Hooper from UK Wedding SEO
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What you will learn
• What you need to be online with your business
• How to get long term gains from your online promotion efforts
• How to ensure Google don’t give your website any penalties
• The Secret Sauce
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Who Am I?
• Don’t Google ME!!!! (Not without safe search and no children around)
• 19 Years experience designing and promoting websites in all industries
• Worked for some of the largest organisations in the world
• Helped hundreds of businesses in the Wedding Industry in the past 2 years with their websites
• Studied with and work with some of the worlds leading names in website promotion
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You need a website....Or do You?
• There are other options to websites
• Google Places or Google Local as it is now called (or Google+ Local as it will become)
• Brownbook.net
• Freeindex.co.uk
• Ultimately people look to find you via your own website to discover more about you.
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Going the Website Route
• What do you need?
• Domain Name
• Hosting
• Content Management System (CMS)
• Website Design
• Backups
• Mobile Version of your Website
• Maintenance
• Support
• SEO
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A Quick ‘To Avoid’ list for websites
• Flash - it is a technology that needs to be avoided at all costs!!
• Music - A massive pet hate! Just don’t do it!
• Websites that have too much on them but no structure
• Loud Colours
• Links Pages
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The ‘MUST HAVE’ List
• Good Solid Website Structure
• Good Navigation
• Clear To Read Text
• Great Images
• Social Media Links
• Basic SEO
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You’ve Now Got a Sexy New Website......Now What?
•You Need To Tell EVERYONE!
•Yes ABSOLUTELY EVERYONE!
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Field of Dreams
• If you build it they will come...............
• Errrrrr no they won’t!
• You need to work at it to make it a success!
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Inbound Marketing
News/Media/PR
SEO
Email Research/White Papers
Infographics
Social Networks
Webinars Document Sharing
Word of Mouth PodcastingReferring Links
Social BookmarkingForumsOnline Video
Blogging
Comment Marketing
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Social Media
• Stick to the main ones or niche
• YouTube
• Google+ ..........Wait does anyone use that?
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Making Friends
• Social Media
• Social Media
• Did I mention Social Media?
• Share Good Content
• TALK TO PEOPLE!!!!!!!
• HELP PEOPLE WHO ASK FOR IT!
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Offer Good Advice for Free
• Don’t keep things back because you don’t want people knowing how to do it themselves
• If you don’t tell them, someone else will
• Be Very Clear
• Follow up with help on social media let people know you are helpful
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BLOG
• Keeping your website content fresh using your blog
• Guest blog on other peoples websites
• Magazine Article
• Quotes in the Press
• Comment on other peoples blogs and content with valuable questions and comments
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What does all this get you?
AUTHORITY
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What Does Google Love?
AUTHORITY
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The Key to Getting Ranked is Authority!
• Grab peoples attention and you will gain authority in your industry
• Everyone starts somewhere
• Increasing your authority won’t happen over night
• When it happens you will automatically gain rank
• Get seen everywhere!
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Bingo
Google will love you for a very long time and you will have, as
we said have got your hand up Googles Wedding Dress!