google tools for nonprofits marketing
TRANSCRIPT
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Introduction
● Nonprofits can use google tools to heighten their awareness, particularly through Google Ads, YouTube, and Google+
● Through the details of google free program you can capitalize on these above invaluable resources for your organization's online awareness and fundraising campaigns
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7 Google Tools : ● Google Analytics
● Google Apps for Nonprofits
● Google+
● YouTube for Nonprofits
● Google Ad Grants
● Google Earth Outreach
● One Today
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Google Analytics● Google Analytics provides information on how
people find and interact with your website
● Google Analytics helps you to understand which of your marketing efforts, whether it's via social media or Google AdWords, is driving the most traffic to your website
● It is crucial to grow your online presence and increase your social network to increase donations and lead generation
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Google Apps For Nonprofits● Nonprofit should use Google Apps which is
very beneficial google tool for Nonprofits
● Google Apps includes cloud-based document-sharing and creation tool, 30GB of storage on Gmail and Google Drive
● Your nonprofit also receives 24/7 support for any technical issues
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Google+● Google+ provides a medium for you to
communicate with your audience and share photos, videos, and all of your beautiful Nonprofits stories to your community of followers and supporters
● Through Google+ Nonprofits can create communities of volunteers, donors and sponsors
● You can use Google Hangouts to host live video conferences with individuals across the world
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YouTube For Nonprofits● Your Nonprofit can use YouTube channels to
share videos about your organization, its events, its achievements
● Even you can say thank you, you are also able to collect donations through it
● To connect with a large audience and inspire them to support your organization, YouTube video is a great medium
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Google Ad Grants● Google Ad Grants is a monthly grant given to
organizations looking to advertise on Google
● It has potential of driving huge number of new visitors a month to your website
● To attract new constituents and engage them with your organization online Google Ad Grants can be used
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Google Earth Outreach
● Google Earth Outreach is a mapping tool provided by google which is very useful special for Nonprofits
● To allow your supporters to see your work Google Earth Outreach includes Google Earth and Google Maps
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One Today
● One Today is a android app allows nonprofits to launch projects that can make a big impact donations made via mobile devices
● You have complete access to set up your projects and fundraise through One Today,once you’re a member of Google for Nonprofits
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Conclusion● You have access to free versions of all Google
products, once you’re a member of Google for Nonprofits
● You can increase your organization's online awareness and fundraising campaigns through Google for Nonprofits
● Google for Nonprofits is free program through which you can use resources like Google Analytics, Google Apps for Nonprofits, Google+, YouTube for Nonprofits, Google Ad Grants, Google Earth Outreach, One Today and many more
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