google news lab — online news association booth

Beutler Ink Case Study | Google News Lab 1

CASE STUDY

GOOGLE NEWS LAB ONA BOOTH


For the second year in a row, the Google News Lab team partnered with Beutler Ink to create a dynamic branded presence at the Online News Association conference, this year in Los Angeles.

By modifying a prefabricated structure and adding custom graphics and prop elements, we created an open and engaging space for ONA attendees to test drive some of the most relevant tools available to journalists in Google’s News Lab.

The visitor response was immensely positive, and one partner said: “The ONA ‘15 booth perfectly captured Google’s mission to help journalists build the future of media. The design allowed all of our Google products to shine and attracted hundreds of journalists to the booth.”


Booth 1 Rendering Front + Overhead ViewStation 1 Rendering | Front View

PANEL 1

PANEL 2

PANEL 4PANEL 3

RESEARCH

DISTRIBUTE OPTIMIZEOPTIMIZE

Custom designed panels provided a place for high-level messaging about Google News Lab’s products and mission while blocking o� parts of our shelving system that were not needed to store props and takeaway collateral.

Each Station of the booth was customized with a series of printed pieces:

Posters designed to look like newspapers outlined specific tools being demoed at each station.

Decorative Panels provided high-level messaging pulled from Google News Lab tools and products.

Prompt Cards provided specific insights on how to best utilize GNL products and directions for product demos.

Watch video tutorials on Google News Lab to learn how to access rich data sets, verify photos and leverage consumer surveys to develop better stories.

Research

Develop your story using Google’s research tools.

Report

Enhance your story using Google’s visualization tools.

Distribute

Circulate your story using Google’s distribution tools.

Optimize

Improve engagement with Google’s analytic tools.

Explore the News Lab in depth — from programs to experiments, and everything in between.

#GoogleONA


Custom Graphics Poster Samples


Custom Graphics Panels Samples


Custom Graphics Prompt Card Samples

Watch video tutorials on Google News Lab to learn how to access rich data sets, verify photos and leverage consumer surveys to develop better stories.

Research

Develop your story using Google’s research tools.

Report

Enhance your story using Google’s visualization tools.

Distribute

Circulate your story using Google’s distribution tools.

Optimize

Improve engagement with Google’s analytic tools.

Explore the News Lab in depth — from programs to experiments, and everything in between.

#GoogleONA

Gather data from real people by creating your own web surveys, using Google Consumer Surveys.

For example: When you wake up in the morning, where do you get your news first? Tell us by dropping a ball in the cylinder of your choice!

Newspaper

News Site

Social Media

Broadcast Media


ONA Documentation

google news lab — online news association booth

Design