not your father's google news searchlove 2015
TRANSCRIPT
Not Your Father’s Google News
@MatthewJBrown – MozFlickr: Roadside Pictures
Then you got another one
Flickr: John Lloyd
Maybe some really nice ones
Flickr: Nakhon100
Flickr: John Lloyd
What if you still had this car??
INTRODUCING GOOGLE NEWS!
Some fun* facts about Google News
*Actual fun may vary considerably
It’s been around forever
Only a FOUR YEAR beta!
There’s no Matt Cutts
Your two best points of contact
Stacie Chan and James Morehead
It’s all algorithm*
A VERY slow moving algorithm
They report 76,000 publishers
Up from a reported 50,000 in 2013
Source: Google’s NYC publishers summit 7/30/15
Flickr: Chad Cooper
Clicks to publisher = #1 metric
Source: Google’s NYC publishers summit 7/30/15
They don’t want to be ‘in the way’
Source: Google’s NYC publishers summit 7/30/15
You’re always in a test group
Source: Google’s NYC publishers summit 7/30/15
Localization is next
They get lots of personalization
complaintsSource: Google’s NYC publishers summit 7/30/15
They fear the filter bubble
Source: Google’s NYC publishers summit 7/30/15
WHY DO I CARE?
They send 6+ billion clicks a month
Source: Google News Publisher’s Summit 7/30/15
6% of the 100 billion per monthSource:
http://searchengineland.com/google-1-trillion-searches-per-year-212940
34% Growth since 2013
75% Growth since 2012
If you’re already in, optimization is worth the
effort.
Getting in is also a great idea
Even with low effort/output
It’s consistently a top SERP feature
More visibility than many other SERP features
News: The QDF Killer
News: Panda Defense?
News: Mobile (of course)
GETTING IN
Flickr: Jeff Maysh
Don’t assume you can’t get in!
Even if you’re not a news site
Plenty of room for y’all
Heed the basics
They aren’t obvioushttps://support.google.com/news/publisher/answer/40787?hl=en#general
Frequency!
Multiple times weekly (at LEAST)
Flickr: Freaktography
Authors + Bylines
Contact Info
Article Templates
Segregate other content
Eliminate short form
When someone asks you if you’re a blog….
OPTIMIZING
Flickr: Dave Schumaker
Fair warning:
It me
Benchmark with VED
https://deedpolloffice.com/blog/articles/decoding-ved-parameter
https://moz.com/blog/inside-googles-ved-parameter
Headlines
* Credit Wil Reynolds
Don’t HIT ENTER!!
New Google Trends
Images rule Google News
Bigger. Tagged. Same domain. Good aspect ratio. Not-clickable. Go for BIG hero images.
News sitemaps
48 hrs of content only. Use this to alleviate crawl nonsense.
Pay attention to dates
Make sure news sitemap matches!
META News Keywords
Keep close tabs on markup
Video (meh)
Editor’s Picks:Gawker’s study here:
http://gawkerdata.kinja.com/google-news-editors-picks-as-seo-our-initial-results-1681002004
Mobile app URLs
Standout tag
More info @ http://www.adamsherk.com/seo/success-with-google-news-standout-tag/
Yoast Google News SEO plugin
Publisher Center
Publisher Center
RELEVANT Search Console Errors
Don’t panic: wonky errors
These happen from time to time. Check Publisher Center for the real deal.
When you need help…
Protip: Be logged into the correct Google account when you do this!
IN CONCLUSION:(WHERE I RANT)
THANK YOU!Email: [email protected] Twitter: @MatthewJBrown